Gen Z will lead in social network user penetration in the UK this year鈥攐vertaking millennials and well ahead of Gen X and baby boomers. Gen Z is thus beginning to have a more meaningful impact on overall usage trends. Social Network Users by Generation/Age.
Among those with a diagnosed health condition, more Gen Zers and millennials (56%) are at least moderately likely to ask their physician about a specific medication than baby boomers (34%) or the Silent Generation (32%), according to CMI Media Group鈥檚 March 2024 Future Outlook in Healthcare report.
BNPL growth is particularly slow for millennials, who have reached a point of saturation, and baby boomers, whose use is decreasing as population decreases. What it means: Retailers who want to encourage Gen Z shopping should make sure BNPL options are offered not only online but also seamlessly at in-store checkout. As card-linked BNPL offerings gain popularity, use in-store may become more common.