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And 80% of these users are considered active. 92 million are located in Brazil, and currently there aren鈥檛 any users outside of Latin America鈥攚hich raises questions about Nubank鈥檚 ability to expand beyond the region. And given the challenges of buying or becoming a bank in the US, it likely won鈥檛 enter that market soon.

The US (7.8%), UK (4.9%), Germany (3.1%), Canada (6.0%), and Brazil (11.3%) are all in the worldwide top 10 for digital ad spending and will see their lowest growth since our tracking began in 2011. Despite slow growth, the US will still produce a huge portion of all new spending.

But Instagram is coming on strong in Brazil, where it will have more users than Facebook by 2025. Brazil will be one of only five countries worldwide where that will be the case. But ByteDance鈥檚 threatening position looms large.

Methodology: Data is from an Airship survey conducted by Sapio Research as cited in a May 2023 press release. 11,000 respondents ages 18+ were surveyed in Brazil, Canada, France, Germany, Indonesia, Singapore, South Africa, Thailand, the UK, and the US during February 2023. Airship is a provider of mobile engagement solutions.

For those with a global approach, look to India, Indonesia, Mexico, and Brazil. These are the four emerging markets with significant scale that will also grow by double digits this year. Over the long term, India remains the most promising. For those seeking a regional strategy, favor Southeast Asia over Latin America.

NBCUniversal鈥檚 Peacock will broadcast another exclusive NFL game in September that will feature the Philadelphia Eagles and take place in Sao Paulo, Brazil. Peacock streamed an NFL Wild Card playoff game in January and is banking on high-profile events to bolster its sports-streaming clout.

Brazil and Mexico were excluded from the pilot to avoid upsetting subscribers in its two biggest Latin American markets. The company quickly reversed course amid a public outcry from subscribers. In true Latin American fashion, users protested the changes on social media. The hashtag #ChauNetflix (鈥淏yeNetflix鈥� in English) trended on Twitter not long after.

Zoom out: Roku's partnership with the NBA to launch a free streaming sports channel and content hub, alongside deals like Amazon's WNBA broadcasts and Peacock's exclusive NFL game in Brazil, underscores the aggressive expansion of streaming services into sports to attract viewers and advertisers. Sensing an opportunity, Fox, Warner Bros.

Brazil-based Nubank鈥攚hich doesn鈥檛 appear in the ranking of banks on social media, because it isn鈥檛 a bank鈥攈as 2.7 million Instagram followers. Chime has three times as many followers as BofA and Chase, at 933,000.

The merger won approval from Brazil, Saudi Arabia, and Serbia, but the US and the EU still pose formidable hurdles. The FTC鈥檚 lawsuit could derail the deal鈥檚 deadline, sending parties back to the drawing board. Any legal delays will cost all parties involved substantial fees while game releases get held up or canceled.

WhatsApp has similar plans for Brazil, although greater regulatory complexities in the country could make expansion difficult. Despite setbacks with its plans for the metaverse, Meta is still committed to developing payments tech. It could also transform WhatsApp into a platform for payments and shopping, given the firm鈥檚 challenges with advertising and the need to generate more revenues.

Despite most of Western Union鈥檚 LACA remittance business coming from brick-and-mortar locations, digital channels took off in countries like Argentina, Brazil, and Panama. CFO Matt Cagwin said LACA鈥檚 digital business achieved 鈥渉igh-double-digit, low-triple-digit growth.鈥�. Increased brand awareness.

Although Brazil is the only country in the region to rank among the world鈥檚 top 10 in digital spending, the entire region is still experiencing an ad boom. Five of the Latin American countries we track will be in the global top six for digital growth, and the region as a whole will increase its digital ad spending by 14.0%.

I think it's more the fact that it's main two markets in which Amazon operates in Latin America are in Mexico and Brazil, but it's really... I'll start with Brazil.

In countries where adoption is highest (e.g., Brazil, India, China, and South Africa), trust is also highest. More than 90% of respondents said they were comfortable with some AI involvement in managerial decision-making at work, per KPMG. Workers are concerned about generative AI. There is a large gap between awareness of generative AI risks and mitigation.

Approximately 1,000 respondents were surveyed in each country: Australia, Brazil, China, France, Germany, Singapore, South Africa, Spain, the UK and the US.

Chubb鈥檚 Nubank partnership gives it easy access to the bank鈥檚 75.2 million customers in Brazil鈥攁lmost half of the adult population. Users organically become aware of its term life insurance offering in the context of using Nubank鈥檚 app. The consideration cycle is much shorter when coverage is offered at the exact time and place it鈥檚 needed.

Brazil is the only Latin American country that will make it onto the list of the 10 biggest spenders, at $7.72 billion, but marketers should still keep an eye on the region because of its rapid growth. More like this:. Get ready for ads in the Microsoft Store. As it enters its 'year of efficiency,' Meta tries to regain its focus.

Only four other retailers posted double-digit YoY gains in 9M: Carrefour Brasil (98.3%), Walmart de M茅xico y Centroam茅rica (20.5%), Grupo 脡xito Colombia (19.5%), and Liverpool (14.3%). Carrefour was the only company to nearly double the size of its ecommerce business in Brazil, rising from $408.3 million (BRL 2.20 billion) in 9M 2021 to $809.8 million (BRL 4.37 billion) in 9M 2022.

Among the top 10 countries in social network use, five鈥擬exico, Peru, Colombia, Brazil, and Argentina鈥攁re in the region. In markets like Brazil and Colombia, social platforms account for the lion鈥檚 share of the digital ad mix.

So these types of chilies actually originated in Brazil. So before Christopher Columbus pillaged the new world, we associate it with Southeast Asian cuisine, chili peppers. But that region didn't actually have them until substantially later. So after the late 1400s. Lastly, and you guys can chime in here, there was a Tums... Of course they did.

Both surveys were conducted during March 8-24, 2023 in Australia, Brazil, Colombia, France, Germany, Italy, Japan, Mexico, Singapore, Spain, the UK, and the US. Twilio is a provider of communication and authentication technology for software apps.

More than 12,000 consumers were surveyed in 13 countries: Brazil, Canada, China, France, Germany, India, Japan, Mexico, Nigeria, South Africa, South Korea, the UK, and the US. Responses from Nigeria were not included in the final results due to methodology. Factors affecting erosion of trust:. Economic fears, beginning with inflation, cost, and lack of affordability.