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That's just TV, linear TV viewership, right, Bill? Bill Fisher (24:21):. That was just TV, according to Guinness. Yeah. Paul Briggs (24:23):. Yeah. I think nowadays, the total number is going to be ... That number will probably be similar, but it'll be splintered between digital and linear, obviously. Bill Fisher (24:34):. Indeed. Okay, our final question. Lots hanging on this.

On today's episode, we discuss whether the most watched program in the US (the NFL) has a looming viewership problem, Disney+ and Hulu joining forces, whether the free returns party is over, ride-hailing apps giving mixed messages, YouTube viewership on TV screens, the best-selling video games in history, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Ross Benes and Paul Verna.

On today's episode, we discuss whether there's room in people's streaming lives for the new service "Max," the significance of Montana preparing to become the first state to ban TikTok, why Expedia wants ChatGPT to be your travel advisor, a March Madness finals ratings surprise, YouTube TV launching its multiview feature, where the tradition of sports jersey numbers being retired came from, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, director of Briefings Jeremy Goldman, and director of forecasting Oscar Orozco.

TV is king in Quebec. Television viewership in Quebec is significantly higher than in the rest of Canada. The gap is mainly due to a history of quality content production from Quebec鈥檚 鈥渟tar system,鈥� the term most often used to describe locally produced entertainment and celebrity culture. Francophones spend 35% more time with TV than Canadian adults do on average.

And if you look at our figures for cord cutters, people watching on traditional cable or satellite versus people who have cut the cord and are watching on digital-only platforms, those numbers continue to trend in the opposite directions. Of course, with streaming growing, so it would just make sense that the Super Bowl is going to reflect that. Marcus Johnson:. Mm-hmm. Paul Verna:.

Not TV versus CTV, TV versus the field. Ross Benes (04:06):. Yeah. Linear TV for the first time will not be more than 50% come 2026, for sure by 2028. Marcus Johnson (04:14):. Okay. So I saw that political CTV ads account for about half of all digital political spend, so they account for quite a lot. But you're right, there are a lot of different media types and so this is, okay, TV versus the field.

That compares to the average US monthly cable bill, sorry, the ranges that I found were all over the map. So at the low end there were $80, so we're still like $15 under that, and it's 220 at the high end. So even if you're bundling all of these streaming services on your own, stacking up against the cable bill still looks pretty good from my perspective.

On today's podcast episode, we discuss why Disney+ is losing users, what a Disney+ password-sharing crackdown would look like, and the impact of ESPN Bet. "In Other News," we talk about what the Alliance of Motion Picture and TV Producers is offering at the latest writers strike negotiations and why The Roku Channel has become a legitimate player in the streaming wars. Tune in to the discussion with our analyst Daniel Konstantinovic.

You've got small players like Pluto TV, they're smaller than Peacock or Max or Roku Channel or Tubi or whatever, but they're bigger than someone like a Shudder. So I mean, what would you say the definition is there? Ross Benes:. Well, I don't think niche applies to the audience size necessarily. Pluto TV has sports and crime and drama and comedy.

Yeah, I mean I think it will work as long as they do it and as long as the scale is appropriately impressive and made for TV sports events kind of have a bad reputation right now because you often think of sort of ridiculous, maybe like a boxing exhibition between Logan Paul and Mike Tyson or these one-on-one golf tournaments that are just for TV and they don't really have any stakes.

Carson, so he regularly averaged over 3 million viewers on his Fox show, which made his show one of the highest rated on all of basic cable. He's got 7 million followers on Twitter, and his I'm back video announcing his move to Twitter got 22 million views.

Well, this capability has always existed with streaming services and it was one of the selling points of moving away from the cable bundle into the streaming era.

So if the younger generation is watching less premium video ad-supported cable, whatever, and spending more time being entertained watching TikTok videos and Instagram Reels, what that means for ad-supported in general is that the opportunities to have longer video advertisements, whether it's on AVOD, cable or even pre-rolls and mid-rolls on YouTube, that is really diminishing as ad-supported diminishes

Will people start to listen to more music on their TVs, or they start to game more on their TVs, or they maybe even start to do some social networking if it's easier to log in and out of your profiles, especially with people having TVs in every room of the house. So, what would that makeup look like in terms of the activity on the device? All right. Let's check the scores heading into round four.