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Even before the acquisition, XAI and X were intertwined: XAI鈥檚 chatbot Grok is prominently featured across the app, for example. X also continues to offer early access to enhanced Grok features as a perk to some X Premium subscribers. In February, X rolled out a Grok-powered AI ad interface for SMBs, which automates ad creation and analyzes performance.

Chatbots and virtual agents: AI-driven chatbots and virtual agents help automate basic customer service tasks, improving response times and satisfaction. As these systems evolve, they will provide more personalized interactions and assist with claims, helping to minimize chatbot fatigue and freeing human agents for higher-value work.

But there is a huge uptick in teens using generative text, and so chat bots, at a higher rate than the rest of the population. Marcus:. The search engines thing is interesting, because they're using it, but they're using it a lot. 20% of them, I think it was the number I saw from your recent report on this, 20% using it daily.

Generative AI gives payment providers unprecedented tools to create a more personalized purchase journey for consumers, but some use cases are easier to implement than others.

Integrating AI into chatbots and virtual assistants will create powerful generative AI (genAI) agents that perform tasks on a user鈥檚 behalf and actively solve problems. PFM tools will adopt a forward-looking perspective and become proactive, predictive, and prescriptive.

Other meaningful trends marketers cited include integration with chatbots and other emerging communication channels, advanced predictive analytics, and a focus on accessibility and inclusivity. Automation is the No. 1 tactic in email marketing. Nearly 60% of marketers worldwide incorporate automation into their email programs, according to Ascend2.

It鈥檚 relatively easy to use chatbots for keyword generation, but there are also dedicated tools utilizing genAI. Google has added a version of Gemini called 鈥渃onversational experience鈥� to Google Ads. The tool can create keywords, titles, and images. The main version of Gemini outside Google Ads can also group keywords in novel ways and suggest match levels.

Rather than rely on standalone genAI chatbot apps, they integrated AI in photography, messaging, search, and video messaging. Google released new Pixel smartphones featuring Gemini genAI assistant, Call Notes鈥攚hich transcribes phone calls and generates on-device conversation summaries, and an AI weather app.

Chatbots from Google and Microsoft spin tall tales about the Super Bowl: Gemini and Copilot gave users wildly inaccurate information about the high-profile event. It鈥檚 an industry pitfall. Read article. Gemini鈥檚 misfire exposes AI risks for Google: A shocking response forces the tech giant to address safety flaws amid rising genAI adoption. Read article.

Unlike scripted chatbots, genAI virtual assistants can understand unscripted customer prompts and references and extract insights from multiple data sources to deliver tailored answers in real time. This saves customers the hassle of going through an unhelpful, scripted chatbot only to eventually be transferred to a human. It will enable hyper-personalized advice and recommendations for customers.

The move lets Reddit lean into chatbots in a meaningful way, much like other social platforms have in the past year. Snapchat has found a modicum of success with its MyAI chatbot, and Meta AI is firmly entrenched as part of the search interface across Facebook and Instagram.

Nearly 100% of Morgan Stanley鈥檚 advisor teams use AI tools like chatbots so they can focus on more personalized interactions with clients, according to Business Insider. Goldman Sachs is also leveraging chatbots to help non-tech workers use software more effectively and streamline internal processes.

It's basically they're AI tools that instead of a chatbot where you're constantly prompting each step, the tools actually can act in the background on your behalf. So they're much more autonomous. They can take on tasks like online shopping, writing code, booking flights, managing your investments for you.

As of October, 36% of business professionals worldwide were using chatbots and virtual assistants for customer service, and 47% were considering using them in the future, per The Harvard Business Review. Our take: AI鈥檚 continued evolution beyond chatbots and into critical business tools and AI agents will continue to transform the business landscape.