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Goods made in China. The Shopping Center鈥檚 focus will be on China-based businesses aiming to reach US consumers. While many US advertisers are leery of becoming too dependent on TikTok鈥檚 infrastructure, they may also have to contend with a flood of competing ad buyers in China. TikTok flips the switch on search ads.

And then if people knew TikTok's parent company ByteDance was based in China, if they knew that it was in China, then they were for the ban. If they didn't know it was in China, then they were against the ban. Two out of three people knew that ByteDance was a Chinese-based company. And finally, really interesting, didn't matter based on political party.

Advertisers on the IPN see an average seven times return on ad spend and an average 47% lift in incremental units sold. Start seeing the return on ad spend your brand deserves with Ibotta Performance Network today. Visit ipn.ibotta.com/emarketer today to learn more. That's ipn.ibotta.com/emarketer. Welcome back from the break. So you've been talking about what you have not seen with the metaverse.

Innovations from China boost US mcommerce. Temu skyrockets past other shopping apps. Temu rode heavy advertising to reach 90.5 million unique US visitors in August 2023, following other direct-from-manufacturer apps, such as Shein and Wish. The super app model makes a comeback. WeChat Pay and AliPay became dominant portals to the internet in China.

The US retail giant has opened up its third-party marketplace and invited sellers from China, Canada, Japan, the UK, and other countries to join. It now offers around 400 million SKUs from marketplace sellers鈥攗p from about 75 million pre-pandemic.

So the Department of Defense's 2020 budget for AI related R&D was just under 4 billion, but that could grow under the Trump administration, especially since we know that the objective there is to outpace China. So you could see more investment getting into those applications, defense, AI applications for government as well. Marcus Johnson (16:19):. Yeah, yeah.

Shoppers looking specifically for cheap Chinese goods can stick with apps like Temu and Shein. Livestream ecommerce still hasn鈥檛 taken off in the US. Livestreaming made TikTok鈥檚 sister app Douyin a retail success in China, where we forecast shoppers will spend $234.75 billion on livestreaming social commerce in 2023, accounting for 45.4% of the country鈥檚 social commerce sales.

But because of the rickety nature of the Chinese economy, voluntarily cutting off a pretty powerful and increasingly important access point for Chinese manufacturers to American consumers doesn't feel very smart. So I think that there's a chance that they may soften that.

Jasmine Enberg, principal analyst: 鈥淚 don鈥檛 see a world in which livestreaming is going to become as big [here] as it is in China, at least not in the near future. I do think that consumer behavior is just so incredibly different here in the US than it is in China.

The short history, on April 24th, President Biden signed a bill requiring Chinese-owned TikTok parent ByteDance to sell to a US owner within a year or to shut down by January 19, 2025. Why? Because the US is nervous that the Chinese government could use TikTok to access sensitive information about Americans or to use the app to spread propaganda.

And then the final 20 I'm going to give to retail, which was something that they talked about a little bit on the call me didn't share how much China specifically was contributing to revenue this quarter, but it did say that it was included in the 41% growth from the APAC region, which was primarily commerce and gaming.

In terms of ad spending, some of this is just the law of large numbers. Like CTV for example, is getting to the point, it's getting to the size now, I mean it's 7% of all ad spending in the country this year and obviously growing next year. And so that's going to go from 19% growth this year to 13% growth next year. Still very good.

Our outlook for social ad spending in 2022 has deteriorated significantly since March. This report breaks down what went wrong in the past nine months, and what鈥檚 ahead in the next two years.

South Korea, Japan, and China, even though China's going to, as I mentioned, outnumber other regions as a proportion of internet users, only 11% in China. So why don't you give us a little bit more context, Ethan, to the lay of the land of podcasts around the world. Ethan Cramer-Flood:. This report is a useful part of the story for podcasting in general.

Each of these channels is growing fast, with ad spending often lagging the sales potential. Rather than overinvesting in the already crowded search and social channels, marketers should turn to emerging market channels where they can efficiently target customers and generate higher return on ad spend (ROAS). Omnichannel strategies can produce marketing synergies.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why livestream shopping hasn't caught on in the US and the UK the same way it has in China, what TikTok is doing to make the US鈥檚 launch more successful than the UK's, and what shoppers are looking for from a livestream. Then for "Pop-Up Rankings," we rank the top four brands that have done livestream shopping well. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Carina Perkins.

But when you think about the amount of data and information on that platform; so, a few reasons why there are fears the Chinese government could order TikTok, who's owned by a Chinese company, ByteDance, to do these things.

But leading wallets like Apple Pay, PayPal, and Chinese super app Alipay are winning over consumers through education on how they work and the limited amount of data they use, as well as through incentives like loyalty bonuses and mobile ID initiatives. The demographics: Younger and higher-income Canadians are driving mobile wallet growth.

I think otherwise probably our listeners are aware that the advertising industry has slowed down considerably from its heyday from a couple of years ago, and we're seeing single digit growth in a lot of countries and digital ad spending, and even lower than that in traditional ad spending.

Sellers from China are already livestreaming to US users, but transactions aren鈥檛 frictionless. TikTok needs to find the right influencer-product-audience fit. The platform is also laying the groundwork for a professionalized livestreaming environment, limiting broadcasting to ages 18 and older. Chinese players will seek cross-border ecommerce.

Introduced in late 2022, the bill would shut down the platform over national security concerns, alleging that Chinese-owned TikTok is illegally collecting user data.

I find it interesting when we take a look at industry ad spending around the world, and I am perennially reminded that the United States is one of the only places in the world that does not have restrictions on prescription drug and pharmaceutical advertising. Many or maybe even most other countries have some or severe restrictions on that.