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Peru is Latin America’s fifth-largest retail ecommerce market by total sales volume. Although social unrest has stymied online sales growth over the past two years, the country has the potential to become a formidable multibillion-dollar ecommerce player in the region.

Understanding the nuances of how and where Latin America’s 293.2 million digital buyers spend their money online is key for brands and retailers to succeed in the world’s second-fastest-growing region for ecommerce.

Understanding the nuances of how and where Colombia’s 13.4 million digital buyers spend online is crucial for brands and retailers seeking a competitive edge in this emerging market.

Some customers may not have their preferred travel credit cards saved in Venmo but will want to use them to rack up points. Others may be making the purchase on their desktop without their phones in reach, which creates friction when you have to use the QR code.

Financial services: Includes commercial banks, credit agencies, personal credit institutions, insurance companies, consumer finance companies, loan companies, business credit institutions, and credit card agencies. Also includes companies engaged in the underwriting, purchase, sale, or brokerage of securities and other financial contracts.

As consumers remain plagued by a higher cost of living, banks will face reduced credit card interchange fees, lending, and deposits. Meanwhile, regulators are restricting FIs’ ability to charge fees like interchange and overdraft. In this environment, high-margin ad revenues are especially appealing. The ad dollar jackpot keeps growing.

Chile is the fourth-largest retail ecommerce market by total sales and will be the No. 4 fastest-growing digital economy in Latin America. Understanding Chile’s 11.0 million digital buyers is essential for brands and retailers looking to capitalize on this resurging ecommerce market.​

Argentina's ongoing macroeconomic challenges and triple-digit inflation rates have curbed online consumer spending. However, pockets of growth opportunities still exist.

But for non-revolvers, the ³¦²¹°ù»å²õ’ fixed monthly fees could end up being more costly. And given current iterations of these cards carry lower credit limits, they could end up hurting consumers’ credit scores by encouraging them to revolve a large portion of their credit limit to make the card worth it.

Understanding the nuances of how and where Mexico’s 67.5 million digital buyers spend their money online is key for brands and retailers to succeed in this thriving ecommerce market.​

Chase, for instance, has co-branded credit cards with retailers like Amazon, and it may already have SKU-level data access through them. If not, it could form relationships with retailers like Walmart to obtain such data. Nonbank players may strike partnerships to gain access to financial product data.

Only 15.6% of US consumers are comfortable using face recognition to make a purchase, and only 12.5% would be comfortable using palm recognition, per our July 2024 US Cash-Back Credit Card Emerging Features survey. Privacy and security concerns abound and will have to be overcome before the tech can take off.

Align credit card features with young consumers’ needs. For example, FIs that understand young consumers’ aversion to debt may promote the ability to turn the balance on their credit card into fixed monthly payments through a loan. This allows customers to consolidate their debt into a single monthly payment at a lower interest rate than they were likely paying on various credit cards.

Barring regulatory action, card issuers and payment players need to consider the major ramifications the merger could have across the card industry.

Financial services: Includes commercial banks, credit agencies, personal credit institutions, insurance companies, consumer finance companies, loan companies, business credit institutions, and credit card agencies. Also includes companies engaged in the underwriting, purchase, sale, or brokerage of securities and other financial contracts.