蘑菇AV

Shoppable ads on NFL broadcasts have driven 10x higher engagement than standard ads, making sports coverage a 鈥渃ontent-to-肠辞尘尘别谤肠别鈥� powerhouse. Amazon is building on this by introducing similar engagement-driven features like X-Ray and shoppable content for its NBA broadcasts.

Payments and Digital Commerce Platforms Forecast 2024 (Subscription required). Note: Respondents were asked, "Where did you make your most recent travel purchase?". Methodology: Data is from the August 2024 Hopper report titled "Activating Gen Z: Generation Z & the Future of Travel." 2,300 US consumers ages 18+ were surveyed during March 11-18, 2024.

And all of these other user oriented AI features that are launching at other digital ad companies like Google with AI overviews, we don't really have a sense of how much revenue those features are adding to what the company is already making. Marcus Johnson:. Luckily net income is doing good things for them.

Despite promising growth, TMN spend is still a much smaller player in the commerce media landscape than retail media networks (RMNs). RMN spend will total $54.85 billion this year, our forecast shows. Use this chart: Marketers can use this chart to evaluate travel media鈥檚 potential, budget future spend, make the case for advertising via travel media, and demonstrate how valuable first-party data is.

While travel media networks aren鈥檛 new鈥擬arriott has had one for years鈥攖he burgeoning commerce media landscape is ripe for travel and hospitality brands to secure their share of ad dollars.

TikTok Shop is far from DOA, but early reports suggest its rollout hasn鈥檛 been easy. As TikTok works to build its livestreaming and in-app commerce business in the US, including by restructuring its commerce division, US merchants must decide whether the investment is worth it.

US apparel ecommerce sales are set to reach $263.18 billion by 2028. To take advantage of this opportunity, brands and retailers need to understand online sales trends as well as shopper behaviors and preferences.鈥�

This sponsored article by AppsFlyer will explore commerce media.

So we're seeing it a lot this year, we saw it a lot a few years ago, and we're going to keep seeing more of it, the evolution of the online creator. Jasmine Enberg (06:09):. And I love that you brought up the Super Bowl TV campaigns because I know, Nicole, you recently worked with a creator at Taco Bell to launch a TV ad.

List of potential TikTok buyers grows while ban looms: The platform is drawing interest from new parties who could keep the key marketing channel afloat for millions of US companies.

Behind the hype around composable commerce, there are pros and cons that retailers should consider before shaking up their business operations.

Digital sales will get a boost from mobile shopping during the holidays. Mcommerce retail sales will total $140.65 billion during the 2024 holiday season, up 13.4% YoY. Mcommerce now accounts for over half of online sales during the holidays.

US commerce media ad spending is projected to hit $118.4 billion by 2029, growing at a 15.3% compound annual growth rate (CAGR), per a May 蘑菇AV forecast.

On February 3, Trump signed an executive order directing the Treasury and Commerce Departments to explore options for creating a government-backed investment fund. Trump has stated that the government "could do a partnership with very wealthy people" to acquire TikTok, but no concrete plan has been announced. How Do Perplexity AI and Oracle Factor into TikTok鈥檚 Potential Sale?

TikTok Shop leans on top brands, live shopping to boost holiday sales: The platform will feature exclusive products from brands like Benefit Cosmetics and celebrity-led livestreams alongside Cyber Five discounts.

Digital Commerce 360. goTRG. Happy Returns. Loop. Morning Consult. National Retail Federation. Salesforce.

This report analyzes shopping behavior in nine product categories, gauging the impact of traditional and digital media, as well as online and physical stores. This deck will:. Provide analysis of the key platforms that drive brand and product awareness. Break down the various research tools that consumers use in the mid-funnel consideration phase.

鈥淥ver the last 12 months, we鈥檝e seen a flurry of [media advertising] activity from outside the retail sector,鈥� our analyst Sarah Marzano said on an episode of the 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. Although retail kicked off the commerce media trends, financial services, travel companies, and intermediaries such as Instacart and Uber Eats are monetizing their customer data and setting up ad networks. The rise of commerce media networks is changing the way advertisers approach targeting and how consumers interact with brands. Here are four predictions on these emerging trends.

On today鈥檚 podcast episode, we discuss the differences between commerce media networks and retail media networks, how financial services and payment companies are leveraging media networks, who has been successful in the space so far, and who we expect to launch a media network in the next year. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sarah Marzano and Maria Elm.

US livestreaming commerce sales could reach $50 billion in 2023 and potentially account for more than 5% of total ecommerce in the country by 2026, per Coresight Research as cited by CNBC. With help from platforms like TikTok Shop, TalkShopLive, and Firework, brands should start experimenting with livestream commerce as adoption grows, especially among younger consumers.