Ä¢¹½AV

With a Trump-led DOJ expected to be softer on antitrust, Google is leveraging national security concerns to fend off calls for Chrome’s divestment, banking on shifting regulatory winds

YouTube is positioning itself as an all-in-one streaming platform, attracting advertisers and reshaping VOD consumption habits.

On today's episode, we discuss how much advertisers spend on traditional TV, whether connected TV (CTV) is stealing all of its dollars, and how much time Americans spend watching both. "In Other News," we talk about the one big takeaway from this year's upfronts and NewFronts and whether Peacock's new pricing strategy will work. Tune in to the discussion with our analyst Paul Verna.

Digital screens, programmatic buying, and better data will help OOH ad spending grow at a solid pace over the next few years, despite broader challenges in traditional advertising.

Amazon plots Haul expansion in spite of de minimis crackdown: The retailer plans to launch its low-cost marketplace in Europe and Mexico.

While Walmart Connect is able to take advantage of in-store and online data, it lags in AI sophistication and scale. Amazon’s integration of video ads into Rufus creates a seamless path from discovery to purchase on its own platform, a feat rivals can’t easily replicate. Key stat: Amazon’s US ad business is expected to grow 19.4% YoY this year, per our November 2024 forecast.

Retail media search is gaining steam while Google and other traditional search players lag. Marketers will grapple with genAI and measurement challenges as they rely more heavily on retailers’ search ad offerings.

Fox acquires Red Seat Ventures: As audiences shift from traditional TV, The company is expanding its digital-first media push.

Traditional studios must strategically acquire undervalued IP while extracting maximum value from existing franchises. The bigger picture: Studios that fail to adapt risk being left behind, as Amazon, Apple, and Netflix reshape Hollywood’s approach to franchises. Tech giants are setting the agenda, leaving traditional studios struggling to compete in a landscape increasingly defined by IP ownership.

Retail media is taking Latin America’s digital ad industry by storm, with advertisers spending nearly $2 billion this year, per our inaugural forecast. Here are the latest trends you need to know.

Disney-WBD streaming bundle sees strong retention: 80% of subscribers stay after three months, outperforming Netflix in that regard.