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More creators are going direct-to-consumer to monetize. The way creators make money on social media reflects larger trends within the creator economy: Many are working to become less beholden to brands and social platforms to earn income. The number of creators with multiple revenue streams will continue to rise, especially as high-paying brand deals are now harder to come by.

8/1 - Keeping it dynamic. 7/31 - Streaming showdown. 7/28 - Price is key for D2C.

More Chart of the Day:. 7/31 - Streaming showdown. 7/28 - Price is key for D2C. 7/27 - Ad channel choices. 7/26 - CTV鈥檚 $15B boost. 7/25 - Retail top 10. Methodology: Data is from a July 2023 CivicScience survey. 3,019 responses from US adults age 18+ were obtained during July 14-17, 2023. Data was weighted according to the US Census.

鈥淒espite Nike鈥檚 recent focus on D2C [direct-to-consumer], the company is rebuilding its relationship with retail partners like Foot Locker and Dick鈥檚 Sporting Goods, which could signal a larger shift back to wholesale,鈥� said Wolff. Better together: We鈥檙e not the only ones noticing the brand power of Tiffany & Co.

Some D2C and forward-thinking brands now build their creator strategies around TikTok. But Instagram is still included in most of those deals, either by request of the creator or brand. It鈥檚 time to mix it up. Marketers have good reasons for turning to Instagram first.

鈥凄颈谤别肠迟-迟辞-肠辞苍蝉耻尘别谤鈥� entertainment outperformed linear, which brought in $5.8 billion and $2.6 billion, respectively. The streaming business, including Hulu, ESPN+, and Disney+, had operating income of $47 million against a prior-year loss of $512 million. Global Disney+ subscribers edged up 1% to 118.3 million, while Hulu grew 2% to 51.1 million.

Schnucks partnered with Ibotta Performance Network (IPN) to deliver promotions across the grocer鈥檚 platforms, third-party publisher sites, and Ibotta鈥檚 direct-to-consumer properties. The Save Mart Companies teamed up with Quad/Graphics Inc. to launch in-store digital screens and kiosks across the Lucky, Save Mart, and FoodMaxx banners.

Retail: Banks can learn from the direct-to-consumer (DTC) brands that were originally solely digital, like Warby Parker, Allbirds, and Bonobos, but are now blending physical store operations with online operations. Their goal is to enhance customer service and to create unique in-person experiences and communal spaces for customers.

Automakers, for example, one of the top TV advertisers, reduced budgets for months in a row and instead pivoted to post-purchase and direct-to-consumer advertising. It wasn鈥檛 just old relationships like automakers and TV that suffered.

More Chart of the Day:. 7/28 - Price is key for D2C. 7/27 - Ad channel choices. 7/26 - CTV鈥檚 $15B boost. 7/25 - Retail top 10. 7/24 - Peak TV.

Brand execs from Forever 21, Abercrombie & Fitch, and more talk AI, Gen Z, and D2C. More Chart of the Day:. 7/6 - Beauty on a budget. 7/5 - Making ad-justments. 7/3 - Summer inflation. 6/30 - CTV gains on mobile. 6/29 - Beauty and the bucks.

Our first point of contention is, Nike should stay direct to consumer, versus Nike needs to balance with strong retailer relationships. Sky, why don't you start off with the argument for why Nike should stay direct-to-consumer? Sky Canaves:. Sure.

Creative uses also differ between small, independent, or D2C brands and larger tradition-bound brands, Willens said. Legacy brands have several generations of dos and don鈥檛s, brand guidelines, and multiple creative agencies, so they鈥檙e much less likely to deploy generative AI content as is.

Some, like direct-to-consumer shoe brand Rothy鈥檚 and menswear brand Todd Snyder, are using stores to provide high-touch customer service and build deeper relationships with shoppers. Others, like Walmart, Walgreens, and Target, are focused on revamping stores to offer more convenience, both in-store and online.

Meanwhile, several other retailers are also making investments to grow their direct-to-consumer ecommerce grocery (and more) businesses. For example, both Target and Costco are testing supersized stores that dedicate large spaces for ecommerce fulfillment. The big takeaway: Instacart has two key strengths: its exclusive agreements with grocers and its high-margin advertising business.

8/1 - Keeping it dynamic. 7/31 - Streaming showdown. 7/28 - Price is key for D2C. 7/27 - Ad channel choices. Methodology: Data is from the June 2023 Antenna report titled "State of Subscriptions." Antenna sources data from a variety of data collection partners which contribute millions of permission-based, consumer opt-in, raw transaction records.

Kristen Dolzynski, chief design officer of underwear D2C Parade, called this approach 鈥渕oving away from the old influencer model,鈥� where influencers primarily focused on selling products, and toward a new model where creators share stories of how to use those products. 2. Emphasize health and wellness benefits for unlikely products.

Retailers such as CVS and Walgreens, direct-to-consumer (D2C) startups, and Big Tech players like Amazon are increasingly becoming healthcare providers. Their pitch to patients? Being established, consumer-obsessed companies that recognize the value in simplifying the patient experience. How can providers and marketers keep pace with the digital healthcare consumer?

We don鈥檛 have a lot of D2C specifically with our brands,鈥� said Han. That means brands like Nestl茅 need to ask RMNs if they have measurement solutions that account for in-store purchases, so brands can understand how online ads contribute to in-store sales and vice versa.

鈥淭hey鈥檙e on social, they do direct-to-consumer, and they鈥檙e in physical retail from specialty beauty to big-box stores,鈥� she said. 鈥淭hey have their own stores and they鈥檙e even on Amazon. They know that the consumer is looking to buy everywhere and they have to be everywhere and make it as easy to get those products to them as possible.鈥�. Listen to the full podcast.

EssilorLuxottica will keep Supreme鈥檚 direct-to-consumer model, housing it within its brand portfolio. Why we care: It鈥檚 a strange move for EssilorLuxottica. 鈥淭his deal was surprising, I think to many in the industry. It's frankly, a little puzzling as well, because EssilorLuxottica is so concentrated in eyewear and eye care,鈥� said our analyst Sky Canaves.

It makes for safer, lower-stakes testing ground for companies like local car dealerships and direct-to-consumer brands, Benes said. The future: Viewers may spend more time on FASTs due to the slowdown in new, premium content production. In 2023, 516 US original scripted TV series were released, down from 600 the year prior, per FX Networks.

The company added on Wednesday that ESPN will start a standalone direct-to-consumer service in 2025 that will include all its channels as well as fantasy platforms and ESPN Bet. The first major test of the streaming giant鈥檚 negotiating power will come in 2025, when the NBA鈥檚 current rights deal expires.

鈥淓ventually, digital companies tend to turn to traditional media for branding and for reach,鈥� our analyst Ross Benes said on the 鈥淏ehind the Numbers鈥� podcast, pointing to D2C brands and tech giants foraying into out-of-home (OOH) advertising.

鈥淚t all comes back to knowing exactly who your customer is and what your brand is and what you鈥檙e trying to accomplish,鈥� said Kacey Sharrett, vice president of D2C at GoPro, during last month鈥檚 CommerceNext event in New York City. 鈥淲e鈥檙e always going to be fighting for dollars, but it comes down to prioritizing what鈥檚 important.鈥�.