蘑菇AV

On today鈥檚 special edition podcast, 蘑菇AV analysts鈥疭arah鈥疢arzano and鈥疢ax鈥疻illens explore how commerce media is reshaping advertising鈥攃overing platform innovation, measurement, and its overlap with CTV and social鈥攂efore a fireside chat with Chase鈥疢edia鈥疭olutions鈥� Lauren鈥疓riewski. Recorded live at the 蘑菇AV Commerce鈥疢edia鈥疶rends鈥�2025 virtual summit on May鈥�9th. Listen wherever you find podcasts, or watch on YouTube and Spotify.

On today鈥檚 podcast episode, we discuss what we expect from consumer spending in Q2, the three scenarios we expect for total media (and digital) ad spending, and how marketers are reacting to everything. Join Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, and Senior Forecasting Analyst Zach Goldner. Listen everywhere and watch on YouTube and Spotify.

The DOJ鈥檚 proposal to unwind Google鈥檚 ad stack could reshape digital advertising鈥攑otentially leveling the playing field for advertisers and giving publishers more leverage

On this special edition podcast episode, learn about the rise of off-site retail media advertising with 蘑菇AV Principal Analyst, Sarah Marzano and Google鈥檚 Head of Retail Media, Shawn McGahee. This conversation is from the May 9th 蘑菇AV virtual summit, Commerce Media Trends 2025. Listen everywhere you find podcasts, or watch on YouTube and Spotify.

The network will offer on-site search and display ads, as well as off-site ads via YouTube and connected TV (CTV). Airlines. Strengths: Captive audience during flights. Well-developed loyalty programs. Physical and digital channels mean a diverse array of ad formats. Considerations: Potential scrutiny over data usage practices. Insufficient Wi-Fi on flights.

On today鈥檚 podcast episode, we discuss what traveler media can do that retail media can鈥檛, what makes travelers more receptive to personalized ads, and the possibilities that emerge once fast, free WiFi becomes ubiquitous on planes. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Sarah Marzano, and the CEO of MileagePlus, United Airlines Richard Nunn. Listen everywhere and watch on YouTube and Spotify.

I think we've probably all seen a lot of AI creative and display ads and had no idea because it was AI-generated text or something like that. Whereas video ads, the one you cited like the Coca-Cola ad, it's much more obvious when that creative falls into the uncanny valley.

And more and more of the spending on display ads will start happening away from retailers鈥� websites. Advertisers will spend nearly identical amounts on on-site and off-site display ads in 2024. Off-site and on-site display ad spending will each more than double over the next five years.

At CES 2025, AI demonstrated its potential as a force multiplier, transforming everything from living rooms to daily commutes.

Retailers looking to capitalize on retail media鈥檚 growth opportunities need to understand the market developments, formats, and challenges shaping ad spending in Latin America.

While they are bought, sold, and distributed very differently, most affiliate ads were regarded by consumers about as negatively as native display ads, or right-rail banner ads. They were viewed much less negatively than mid-roll ads, floating display ads, or pre-roll video ads. Exclusive coupons and discount codes were seen as 鈥渧ery intrusive鈥� by the smallest percentage of US consumers in our survey.

Ads Creative Studio facilitates the creation of multiple YouTube video ad versions and customization of display ads. Automated Ad Campaigns (high impact, easy to implement). Why genAI? GenAI offers powerful tools for each stage of the ad campaign process and can significantly enhance ad creation, assist with placement decisions, and contribute to ongoing optimization.

How it works: Under the pilot program, merchants can pay to boost their rankings on search results as well as for display ads on the marketplace. Sellers are charged on a cost-per-click basis, similar to Amazon鈥檚 model. The pilot is aimed at merchants with local US inventory, although sellers based in China and other regions have also participated.

By 2025, LinkedIn鈥檚 B2B display revenues, which includes video, are projected to reach $3.72 billion, and YouTube鈥檚 B2B ad revenues will reach $355.8 million. Overall, B2B video advertising鈥檚 share of digital ad spending is increasing and is projected to be 13.9% by next year. There has been a steady YoY increase over the past nine years. User-generated video content drives higher engagement.

With limited transparency on causes, these failures remind users that platform dominance doesn鈥檛 guarantee stability or uninterrupted access.

Deploying 50+ LLMs, Google blocked 39.2 million advertiser accounts in 2024, making AI the main enforcer of ad safety at global scale.

Vizio boosts Walmart鈥檚 retail media edge: New beta program brings exclusive connected TV inventory under Walmart鈥檚 direct control.

Display advertising continues to gain share over search, reaching 56.4% of digital spend in 2024. Video's growing dominance:. Video will account for 63.6% of total US display ad revenues by the end of 2024. This share will increase to 71.1% by 2028. Social network video (30.0% growth) and subscription OTT video (47.3% growth) are driving 2024's expansion.

Now that RMNs have become common across retail categories, retailers have an array of tools to showcase their brands on their owned digital properties via search, sponsored listings, and display ads, with greater flexibility than physical environments allow.