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Ad revenues outlook declining amid economic uncertainty: The latest Magna ad sales forecast indicates several factors are at play in the downturn.

Several factors will fuel digital advertising鈥檚 momentum, including a mobile-first approach to ad buying and robust spending on display ad formats like video and social media. Retail media will take digital ad spending to new heights. Advertisers will spend nearly $2 billion on the category this year, and we expect outlays in the region to more than double in size between 2025 and 2028.

Advertisers are stepping back from TikTok: CPMs fell significantly YoY, but advertisers should focus on diversification, not total abandonment, for the best results.

Analyst Bill Fisher said there鈥檚 potential for in-store retail media, specifically smart shopping carts with digital screens to display ads as shoppers browse the aisles: 鈥淚 think that's just absolute genius because customers can be served ads as they're going around and scanning items in, so that brands can serve relevant promotions and ads on things that they're actually looking at and buying.鈥�.

Retailers looking to capitalize on retail media鈥檚 growth opportunities need to understand the market developments, formats, and challenges shaping ad spending in Latin America.

Programmatic has effectively become the defining mechanism for delivering ads. This benchmark guide unpacks how programmatic advertising is shaping spend in key channels.

Vizio boosts Walmart鈥檚 retail media edge: New beta program brings exclusive connected TV inventory under Walmart鈥檚 direct control.

At CES 2025, AI demonstrated its potential as a force multiplier, transforming everything from living rooms to daily commutes.

Mediaocean, the larger company with $500 million in revenues, wants to use Innovid's expertise to expand beyond TV into social media and display ads. It鈥檚 aiming to give advertisers one platform that works across all ad channels worldwide. Our take: This could be a portent of things to come.

Deploying 50+ LLMs, Google blocked 39.2 million advertiser accounts in 2024, making AI the main enforcer of ad safety at global scale.

With limited transparency on causes, these failures remind users that platform dominance doesn鈥檛 guarantee stability or uninterrupted access.

"When you went from billboards to moving videos, when you went to radio, when you added in TV, when you added in color TV, when you created direct-mail databases, when email came along, when the internet came along in general, display ads, affiliates, search, mobile, social media, there's always something new," Schultz said. "And in our industry, the only constant is change.".

US eCPMs for digital video, display, and audio formats fell in Q2 2024鈥攖he average decrease was slight on a QoQ basis but more pronounced on a YoY basis.

Next year, we expect nearly 92% of total display ad spend to be transacted programmatically, reaching $175.58 billion. However, signal loss and privacy regulations are making the programmatic landscape more difficult to navigate, according to our report, The Privacy-First Programmatic Opportunity.

Companies large and small will net hundreds of billions in US incremental ecommerce and digital ad dollars in the next two years. Who will be the big winners?

How can ad buyers calibrate their ad spending and budget allocations against average for their industry, and how can publishers and solution providers assess whether their ad revenues are in line with industry trends?

How can ad buyers calibrate their B2B ad spending and budget allocations against the market, and how can publishers and solution providers assess whether their ad revenues are in line with industry trends?

How can in-game ad buyers calibrate their ad spending and budget allocations against the market, and how can publishers and solution providers assess whether their ad revenues are in line with industry trends?

This is the second installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

11% of worldwide website ad spend went to made-for-advertising (MFA) sites in Q3 2024, according to Pixalate.

AppLovin faces fraud allegations from short sellers: Accusations of deceptive ad practices and data misuse put the firm under pressure; leadership denies the claims.

Lawmakers pressure Amazon into improving ad transparency: A bipartisan letter stemming from Adalytics highlighted quality issues with DSPs.

Now that RMNs have become common across retail categories, retailers have an array of tools to showcase their brands on their owned digital properties via search, sponsored listings, and display ads, with greater flexibility than physical environments allow.

Note: Digital ad spending includes banner ads and other (static display ads such as Facebook's News Feed Ads and X's Promoted Posts), classified ads, email (embedded ads only), mobile messaging (SMS, MMS, and P2P messaging), rich media (including in-stream and outstream video ads), search ads (including contextual text links, paid inclusion, paid listings, and SEO), sponsorships, lead generation (referrals