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The levy, which will hit packages worth under 鈧�150 ($170.02), are paid by the ecommerce platform handling the shipment. The EU also proposed a separate 鈧�0.50 (54 cents) fee for goods routed through warehouses.

The initiative aims to get customers to pay with all of PayPal鈥檚 payment solutions鈥攆rom debit cards to buy now, pay later鈥攅verywhere they shop. Debit card TPV grew 64% YoY in Q1, and the number of Venmo and PayPal debit card users shot up almost 80% YoY. BNPL volume grew more than 20% YoY in Q1, and its monthly active accounts that use the service increased 18% YoY.

Samsung Ads launches Creative Canvas to streamline interactive CTV ads: It aims to capture midmarket brands focused on speed and engagement.

To access both first-party data and high-intent consumers, advertisers have increasingly embraced retail media networks (RMNs). 83% of advertisers worldwide plan to either maintain or increase their RMNs ad spend in 2025, per an October 2024 NCSolutions survey.

However, if retail media networks want to keep the ad dollars flowing, they鈥檒l need a more standardized approach without compromising transparency or ad effectiveness. Some networks have teamed up directly with streamers for more accurate, seamless CTV measurement. Walmart Connect has partnerships with NBCUniversal, Roku, and Disney Advertising to enhance targeting and measurement capabilities.

Shopping websites, on the other hand, were ranked as the top choice, which gives retailers a natural advantage. Companies whose customers aren鈥檛 in a shopping mindset will have to work even harder to ensure the ads they feature are relevant, engaging, and, crucially, not disruptive. What will it take to carve out success in a crowded commerce media landscape?

WeChat鈥檚 Weixin (China): An all-in-one platform for social networking, payments, ecommerce, and more, with over 1.3 billion users in China. VKontakte (VK) (Russia): Russia鈥檚 leading social network, similar to Facebook, with over 60 million daily users. Nextdoor (USA): A neighborhood-focused platform for local community engagement and business promotion in the US.

This is the Q1 2025 installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.鈥�

Amazon introduced greater brand safety controls on its DSP in February after Amazon, Google, and Meta were criticized by Congress for placing ads on sites with child sexual abuse content. 41% of US marketers are decreasing ad spend with media companies because of concerns over brand safety and suitability controls for ads鈥攁nd more may follow suit without greater control over where ads run across platforms

The news: Dick鈥檚 Sporting Goods鈥� retail media arm, Dick鈥檚 Media, is partnering with Roku to bring its shopper data to connected TV, per Adweek. Our take: Dick鈥檚 sees retail media as a long-term growth engine, and its partnership with Roku should enhance its ability to compete with larger players by combining rich loyalty data with precise streaming insights. While Dick鈥檚 Media already offered brands a robust mix of in-store and digital ad opportunities, the expanded Roku partnership enables more targeted, measurable, and high-impact campaigns鈥攅specially as connected TV becomes a core pillar in the modern advertising mix.

This is the Q1 2025 installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.鈥�

The news: Amazon鈥檚 Private Auction is quietly reshaping the CTV landscape by introducing more flexible buying on Prime Video. The format allows smaller advertisers and performance marketers to compete for inventory through open bidding, bypassing the need for costly guaranteed placements. As CPMs decline and the demand for agility rises, this move gives brands better control over pricing and access. Our take: While big brands may still favor premium guarantees, Amazon鈥檚 shift reflects broader momentum toward programmatic efficiency. By inviting direct-response buyers into the Prime Video ecosystem, Amazon is not just monetizing scale鈥攊t鈥檚 redefining what CTV access looks like in 2025.

This is the Q1 2025 installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.鈥�

This is the Q1 2025 installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

PRO+ subscribers have access to Industry KPIs, our collection of more than 400 benchmarks in marketing and retail and ecommerce across a range of industries and countries. AIOs are eating into traditional search ad real estate. Last May, AIOs took up to 600 pixels of screen space on search results pages, per BrightEdge data.

This is the first installment of our 鈥淯K Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

The news: The Trade Desk CRO Jed Dederick likened Amazon鈥檚 advertising approach to Google鈥檚, accusing it of bundling and self-preferencing practices that threaten market competition. In an interview at Cannes Lions, Dederick urged Amazon to adopt a more open model like Meta鈥檚, warning that closed systems could draw regulatory scrutiny. Our take: By framing Amazon as the next Google, The Trade Desk is angling to become the preferred neutral alternative for marketers. As Amazon expands in CTV and commerce media, regulatory pressure may follow. If it does, The Trade Desk is well-positioned to gain from any shift toward more transparent platforms.

Why it鈥檚 happening: Platforms face slowing ad growth, rising tech infrastructure costs, and supporting gigantic agency-facing teams鈥攁s Meta and others do鈥攊s expensive. If platforms鈥� genAI tools can replace agency support functions鈥攍ike campaign setup, asset creation, or reporting鈥攊t could justify reducing headcount in those areas, turning what were once essential roles into potential cost savings.

The news: Cloudflare, which serves 20% of the web and 35% of the Fortune 500, launched beta tests of Pay per Crawl, a private marketplace that lets websites charge AI companies for scraping content. It鈥檚 a strategy other content delivery networks (CDNs) will likely follow that could signal the end of AI鈥檚 unchecked scraping. Key takeaway: Though still in beta, Pay per Crawl could give websites a new layer of protection鈥攁nd a path to profit鈥攊f AI companies agree to pay for content they've long used without compensation. If AI wants to keep reading the internet, it may finally have to pay the bill.

But diving into advertising can help the company diversify its revenues and give it a needed boost, We forecast FMN ad spending will jump 103.11% YoY in 2025, hitting about $710 million.

The news: Google is launching Offerwall, a new Ad Manager tool that lets users unlock publisher content through ads, surveys, or payments鈥攑art of a broader effort to mend relationships with publishers facing traffic loss from AI Overviews and eroding ad share. Publishers say Google pays less than rivals like PubMatic and Magnite, and AI-driven zero-click searches have dropped site traffic significantly. Our take: With a DOJ remedies trial looming and ChatGPT traffic rising fast, Google鈥檚 publisher outreach isn鈥檛 just damage control鈥攊t鈥檚 existential. If AI is to remain useful and ethical, supporting the content it鈥檚 trained on is a must.

The news: Google reduced its sub-$500 million smart TV budget by 10%, laid off a quarter of its 300-person TV staff, and scaled back investments in connected TV (CTV) initiatives like Google TV and Android TV, per The Information. The latest changes prioritize YouTube and cloud, which now drive Alphabet鈥檚 $110 billion annual run rate. Our take: Advertisers should reallocate budgets toward YouTube鈥檚 growing ad ecosystem while exploring emerging CTV platforms like Roku and Amazon Fire TV. Google鈥檚 retreat creates openings for competitors to capture market share in CTV advertising.

The news: Linear ad impressions declined 4.25% YoY in Q1, falling from about 92% of impressions in early 2023 to around 86% in March 2025, per iSpot鈥檚 Q1 TV Ad Transparency Report. But despite the decline, linear ad spend grew 4% in Q1, reaching $12.34 billion鈥攊ndicating that while audience preferences are shifting, advertiser interest in linear remains steady. Our take: The most effective ad strategies will strike a balance between sustaining investment in linear to capitalize on its scale and reliability, and steadily increasing investment in streaming to align with evolving viewer behavior and future-proof campaign performance.