蘑菇AV

A nearly $1 trillion loss in a day signals market panic. Apple leads the fall, with ripple effects threatening AI growth, ad revenue, and cloud service pricing.

The UK is still playing catch-up with China and the US on social shopping. Meta has been slow to introduce commerce functionality on its platforms in the UK; brands are cautious about investing in social; and consumers are turned off by fears of fraud. But the channel is gaining momentum fast:. Major brands are now selling on TikTok Shop.

While Reddit鈥檚 advertising growth is slowing compared with 2024, it鈥檚 still positioning itself as a serious player for SMBs who want alternatives to traditional social platforms. These updates are meant to lower the barrier to entry by reducing campaign setup time and improving signal quality鈥攂oth key for advertisers working with limited budgets.

Compared to platforms like Instagram, Facebook, TikTok, and Snapchat, X has minimal ad spending share. X鈥檚 total ad revenues are small despite the gain. The platform is leagues behind other digital channels鈥攊ndicating that political favor can only go so far in helping the company get back to where it was pre-Musk.

The latest data and insights on spending, KPIs, and key consumer categories marketers need to compete in Mexico鈥檚 complex digital landscape.

Key Question: What is the outlook for digital audio and podcasts across various metrics, channels, and platforms? Key Stat: Spotify will have over 50 million more listeners than its next closest digital audio competitor in 2024. Listener growth will be relatively slow for every major audio platform, with iHeartRadio鈥檚 4.5% bump leading the pack. Executive Summary.

This deck provides an in-depth analysis of the home furnishings sector in ecommerce, including forecasts for sales growth, digital ad spending, and KPIs. It also highlights consumer shopping behaviors, spending trends, and the growing influence of social media.

Digital channels like social media and paid search effectively engage target audiences and have a measurable ROI for increased marketing precision. Implementing a multi-platform advertising strategy to diminish platform-specific risks and avoid being overly dependent on any single channel will be critical, especially in light of a possible TikTok ban.

Younger consumers are increasingly turning to these services, and FAST options like the Roku Channel, Pluto TV, and Tubi account for a higher share of US TV use (4.3%) than Peacock, Max, and Paramount+ combined (3.7%), per a Nielsen Gauge report, indicating these channels are gaining value.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

Social commerce is gaining momentum in the UK鈥攚ith sales set to double by 2028鈥攁s major brands join TikTok and as more people shop on social platforms.