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US travel sales will approach $368 billion by 2028. To act on this opportunity, brands and travel industry professionals need to understand online travel research trends and shopper 产别丑补惫颈辞谤蝉.鈥�

Digital ad spending in the payments industry is set to surge as consumers start to get through the financial headwinds of the past few years. We look at where payment providers should focus their ad spend to maximize returns.

Key takeaway: Costlier data centers could raise prices for web hosting, video and audio streaming, ecommerce, AI, and apps and services. These costs will likely be passed down to businesses and consumers relying on these services and could result in them seeking cheaper alternatives or canceling subscriptions and services. Budgeting for those changes in advance will likely be the smart play.

Key Stat: We forecast US affiliate marketing ad spending to grow at a double-digit annual rate for the next two years and to exceed $15 billion in 2028. Executive Summary. Affiliate continues to inch past its reputation as a bottom-funnel, tactical marketing channel. Advertisers can now leverage affiliate marketing in more places and for many use cases.

Digital ad spending growth in Canada is being driven in large part by a host of industries. Our rankings show that retail and consumer packaged goods continue to have the most ad spending share.

Ad spending growth is tapering off, but major changes are coming to the market, including the deprecation of third-party identifiers, a new era in TV ad measurement, and growing use of AI in advertising.

Behavior and commerce: Reddit's value proposition for advertisers centers on authentic consumer conversations that span the entire shopping journey. 鈥淧eople are in this mindset where they're actively seeking out products and services... they have this discovery and purchase intent mindset on the platform,鈥� Squires explained about Reddit's unique commerce position.