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How time spent with media, device ownership, and media adoption stack up in Central and Eastern Europe.

In the EU, it faces similar de minimis issues, along with stricter customs enforcement to block counterfeit products, new rules making ecommerce marketplaces liable for the sale of such items, as well as an investigation of its business practices. Our take: Shein isn’t taking those challenges lightly.

Meanwhile, the European Commission is expected to publish a new directive on Wednesday that would require ecommerce platforms like Shein and Temu to disclose product details—including third-party sales—to EU officials before shipments arrive, per Reuters.

CMOs are using AI tools to transform marketing by enhancing creativity, optimizing campaigns, and streamlining operations. AI will shape marketing's future, but strategic implementation, data privacy, and bias remain hurdles for widespread adoption.