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Consumer payment method choice will expand in 2025 as real-time 鈥減ay by bank,鈥� iPhone NFC access, and digital credentials take center stage. And financial media networks will turn more payment providers into marketers.

Zooming out: Consumers are validating marketers鈥� concerns as Canada, China, and the EU implement retaliatory tariffs. 91% of US shoppers are preparing to change their buying habits in response to the tariffs, with 41.4% planning on using sales or coupons, per Numerator, indicating that many might be hesitant to accept future price spikes.

With profits down and factories years away, Foxconn says tariffs are a major obstacle for companies navigating rising costs and supply chain instability.

Retail media resilience: Brands continue investing in this ad channel, but rising expectations put pressure on their retail partners.

The connected TV ad opportunity is growing significantly in scope. The promise of broad yet targeted reach, retail media tie-ins, campaign measurement, and ad interactivity are fueling strong spending growth.

AI voice tech reshapes content marketing: ElevenLabs is helping brands scale multilingual campaigns and allowing creators to monetize their voices鈥攂ut trust and authenticity remain concerns.

Our annual Trends to Watch report for Canada highlights expected developments in the country鈥檚 media and advertising market for 2025. Next year, we anticipate a shift in media buying will favor domestic publishers and retail media channels, while large platforms will contend with the new Digital Services Tax.

Beyond traditional ecommerce, the retailer sees GameChanger, its profitable SaaS platform for youth sports, and the Dick鈥檚 Media Network as key long-term growth drivers. The retailer says that while it is still early days for its retail media efforts, results have been promising.

鈥淢ickey 17鈥� is a swing and a miss: The big budget film failed to impress at the box office鈥攁nd marketing might explain why.

Dollar General Media Network (DGMN) has partnered with experiential retail media platform Recess on a sampling program that reaches consumers outside of the store, in their communities.

That Common Sense Media survey, it kind of felt like the reasons could be broken down to three tiers. So the first tier was homework, 53% of teens saying they use it for homework help Gen AI. That's kind of a tier all by itself.

This year, most buyer and sales growth will be driven by TikTok Shop, which will convert over 40% of TikTok users into buyers. Social commerce and retail media will converge as Amazon鈥檚 ad partnerships with the social platforms start to pack a punch.

This week, marketers look beyond Google Search to YouTube, ChatGPT, and Amazon, while dealing with an influx of consumer data. Meanwhile, women鈥檚 sports are on the rise as advertisers invest more in leagues, teams, and athletes.

Marketers are tuning their targeting strategies for a 2025 where cookies remain in limbo, media mix modeling (MMM) usage expands, and experimentation with AI continues.

And this year the big insight is actually at the top line because our announcement, our conclusion is that media saturation is here. From years and years and years, sometimes I've come on this podcast talking with you or just in general, this forecast has shown an ever-increasing amount of time that Americans spend with media.

Peru is Latin America鈥檚 fifth-largest retail ecommerce market by total sales volume. Although social unrest has stymied online sales growth over the past two years, the country has the potential to become a formidable multibillion-dollar ecommerce player in the region.

Understanding the nuances of how and where Latin America鈥檚 293.2 million digital buyers spend their money online is key for brands and retailers to succeed in the world鈥檚 second-fastest-growing region for ecommerce.