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Most of the growth is tied to ever-rising retail ecommerce. Retail media鈥檚 valuable first-party data is now being used for ads targeted in-store and in nonendemic channels like CTV. Google, Meta, and Amazon still dominate the ad spending landscape. The triopoly鈥檚 share in Canada is among the highest in the world.

Remittances from the US to Mexico, the largest remittance corridor globally, are slowing Western Union said. Migration across Latin America is down, damping remittance volume. Lower contributions from Iraq also hurt Western Union. The bigger picture: In the wake of slowing remittance growth, the company is focusing on new avenues to drive revenues鈥攍ike its financial media network (FMN).

Its Old Navy label gained share with lower-income shoppers in Q4, while Gap won over middle- and high-income consumers.

Paysafe鈥檚 iGaming solution is active in the US, Canada, Europe, and a swath of Latin America including Argentina, Colombia, and Mexico. The company has also been beefing up its iGaming capabilities: It launched a pay by bank option in the US in April to make the deposit and payout process quicker. Paysafe鈥檚 Brazil rollout should help it grow in the industry.

Best Buy is bracing for potential price hikes due to tariffs on China and Mexico, with CFO Matt Bilunas calling consumer reaction the 鈥済iant wild card.鈥� He added: 鈥淎 lot of price increases are potentially coming throughout the year, and consumer confidence is showing signs of weakness.鈥�.

Our take: The incoming Trump administration鈥檚 mandate to raise tariffs on China, Mexico, and Canada has already resulted in China banning rare mineral imports to the US, putting companies like Nvidia on the defensive. This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends.

Methodology: Data for retail ecommerce sales for Alibaba and in Mexico and Mercado Libre's retail ecommerce sales in Mexico figures are both from Insider Intelligence's June 2022 forecast. Data from Amazon is from Insider Intelligence's November 2022 forecast.

Mexico, which faces a potential 25% tariff, is the leading source of these imports. Meanwhile, climate change will likely continue to disrupt agriculture, with last year鈥檚 adverse weather driving up prices for staples like cocoa, coffee, and oranges. GLP-1s will shift consumption patterns: Roughly 1 in 8 US adults have already taken a GLP-1 drug, per KPP, and that number is likely to rise this year.

Three of Latin America鈥檚 most prominent retail and ecommerce players鈥擬ercado Libre, Falabella, and Walmart Mexico鈥攚ere among the leaders of the fastest-growing companies ranked by digital advertising revenues. Tesco launched Tesco Media and Insight in November 2021, powered by its data science and loyalty division, dunnhumby.

In response to President Donald Trump鈥檚 25% tariffs on goods from Canada and Mexico, Canada announced a 25% tax on electricity exports to US states on Monday. Then Tuesday, Trump threatened an additional 25% tariff on Canadian imports, set to go into effect today. Canada later backed down on the electricity surcharge.

鈥淯S President Donald Trump鈥檚 tariffs will reshape more than a trillion dollars in trade between the world鈥檚 largest economy and Latin America, with key partners like Mexico and Brazil at the center of the discussion,鈥� said our analyst Matteo Ceurvels. US-based brands selling in Latin America may see a significant competitive disadvantage compared to companies from countries.

Search will account for 64.0% of retail media next year, as it is heavily tied to product discovery on ecommerce sites. Display will make up 25.0% of retail media ad spending, 11.0% of which will be video. In-store advertising makes up a small but growing share of dollars spent.

They are already sparking layoffs: Stellantis is cutting 900 jobs and pausing production in Canada and Mexico. A big bite out of Apple: In 2023, Apple started accelerating production in India and Vietnam to reduce reliance on China. With those regions no longer serving as viable tariff workarounds, Apple鈥檚 cost mitigation options are narrowing quickly.

The Associated Press was denied access to a White House event after refusing to change the Gulf of Mexico to the Gulf of America, hinting at why some outlets are hesitant to alienate Trump and allies like Musk. Musk sued the World Federation of Advertisers in August over an allegedly illegal boycott of advertising on X (formerly Twitter), which may further contribute to current concerns.

This year, TikTok will pull in 22 times the ad revenues of fellow fast-grower Mercado Libre ($1.02 billion), but Latin America鈥檚 largest ecommerce retailer will rapidly ascend the advertising ranks in the coming years. Click here to view our full forecast for digital ad revenue growth by company worldwide. Amazon will get a growth boost from its OTT video service.

How we got here: Trump鈥檚 shifting trade policies, including tariff hikes on China, Canada, and Mexico, have created market instability. Meanwhile, signs of economic weakness are emerging, such as increasing layoffs, slowing hiring, and eroding consumer confidence. What does this mean for banking customers? Many consumers are panicking:.

Record holiday sales helped retailers, but purchasing patterns across income groups diverged starkly. Middle- and lower-income consumers grew more selective, carefully weighing where and when to spend amid economic uncertainty. Meanwhile, higher-income shoppers continued to spend freely.

On today鈥檚 episode, host Bill Fisher is joined by our analysts Paul Briggs, Matteo Ceurvels, and Carina Perkins to examine what impact global economic turbulence is having on retail and ecommerce in different markets.

The cost of everything from Pandora jewelry to Adidas sneakers is rising: The trend is poised to accelerate as tariff-hit goods arrive at US ports鈥攁nd shoppers have taken note.

Less than 1% of its inventory is sourced from China, while roughly 5% comes from Mexico, making it less exposed to the first batch of tariffs President Donald Trump has threatened to impose. Our take: Levi鈥檚 is right to be cautious about the year ahead, given the enormous amount of uncertainty surrounding tariffs and their potential impact on consumer spending.