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LinkedIn Connected TV (CTV) and Thought Leader Ads support B2B video. LinkedIn recently introduced LinkedIn CTV ads to help marketers reach decision-makers where they鈥檙e consuming content. LinkedIn enhanced its Thought Leader Ads so advertisers can sponsor content, including posts with videos, further expanding the ways marketers can reach target audiences.

The European Court of Justice ruled that Meta and other platforms can鈥檛 use sensitive personal data for ads, a move that challenges current adtech business models.

Meta Advantage+ is increasingly relying on AI: Some campaigns will lose the ability to manually target consumers in an effort to lean on automation.

Snap faces ad revenue headwinds despite solid Q4: AI, AR, and creator investments need to deliver as brands seek better ROI in a tight ad market.

Instagram will be the top destination for social ad buys, followed by TikTok, YouTube, and Facebook. 4. Latin America has a multibillion-dollar retail media industry in the making. Latin American retailers dominated in global digital ad revenue growth last year.

Detailed reports on enforcement decisions could help users and advertisers understand Meta鈥檚 evolving brand identity and keep them engaged and on its platforms. This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends.

Roku wants to open the CTV door for small and midsize brands: A partnership will allow brands to repurpose ads designed for social media to run on its platform.

Despite a $5 billion quarterly loss in the division, Meta remains committed to VR, even as rivals like Apple, Google, and Samsung close in.

Meta Connect focuses on AI-driven ad tools: The event will highlight how AI advancements will enhance ad targeting and boost time spent on Meta's platforms through immersive experiences.

On today's podcast episode, we discuss whether Facebook actually has a young person problem, what will be the most popular kinds of interactive ads, if Amazon鈥檚 鈥楯ust Walk Out鈥� cashierless technology has found a new home, can a 鈥楽potify for news鈥� like service work, where Americans are moving too in the country, and more. Tune into the discussion with analysts Evelyn Mitchell-Wolf and Max Willens, and vice president of Briefings Stephanie Taglianetti.

Nostalgia meets innovation: Super Bowl advertisers mix legacy campaigns and tech-focused storytelling to connect with diverse demographics.

Meta offers $5K bonuses to TikTok creators: New tools and features target migration amid TikTok鈥檚 uncertain legal future.

Apple, Google, and Meta pull services, isolating Russians and shrinking revenue opportunities for creators and advertisers.

With Flashes and a video app in the works, Bluesky is positioning itself as the go-to alternative for users abandoning Meta鈥檚 ad-heavy platforms.