In 2024, adults will spend 42 minutes online per day with connected car systems, smartwatches, smart speakers, smart appliances, and other ancillary devices. This category continues to tick up each year鈥攁 challenging scenario for marketers, given that many of these devices are suboptimal for advertising. Among activities, TV will remain on top, though time spent will drop under 3:00 per day.
Non-gaming apps are outpacing gaming apps by revenues as AI and regulations reshape the market. Read article. Honorable mentions:. Google鈥檚 future in question: DOJ considers divestment after monopoly ruling. Users flock to Threads and Bluesky as X faces latest exodus. High costs and low trust are hindering EV adoption.
As genAI expands beyond chatbots, app categories like banking and messaging could see AI-driven disruption, reshaping mobile habits and spending trends
Sony clearly expects VR to stay mainly a gaming platform for at least the next few years. VR software revenues mostly come from games. Global software sales will reach $1.79 billion in 2023, mainly in game purchases and subscriptions, according to a 2022 report by ARtillery Intelligence. But very little of those revenues are adrevenues.