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YouTube is the dominant platform where they discover new toys, far outpacing traditional TV and gaming platforms, according to a May 2024 Precise TV and Giraffe Insights survey. It鈥檚 also Gen Alpha鈥檚 top platform by time spent, at 84 minutes daily, per Qustodio, a third-party parental control and monitoring platform offered by Qoria. Shopping independently is not commonplace.

Advertisers battle economic difficulties as they head into upfront negotiations.

Time spent with digital games, flat. Digital audio, flat, but time spent watching CTV is really one of the only digital activities that is growing, users adding an extra 10 minutes of CTV time to each day in 2025. The other part of this as well, Paul Werner wrote Our Future of Digital 2025 report, linked in the show notes he was writing about this.

How time spent with media, device ownership, and media adoption stack up in East Asia and Oceania.

Tariffs are destabilizing Hollywood鈥檚 growth: Rising costs and shrinking ad budgets threaten content, licensing, and consumer engagement.

Promoting itself beyond gaming content can lead to opportunities like streamed events or long-form video. Advertising angle: With viewers spending an average of 95 minutes per day on Twitch, per Quintly, advertisers get access to highly engaged audiences and targeted reach. Twitch鈥檚 demographics also skew toward millennials and Gen Z, which are harder to reach through traditional channels.

Trump鈥檚 tariffs fuel ad industry pullback: Marketers are cutting budgets and ad growth projections fall sharply as inflation and trade uncertainty rise.

Meanwhile, in Q4, FanDuel reclaimed its top spot in US gross gaming revenues (GGR) with 35%, according to Eilers & Krejcik Gaming. DraftKings had briefly taken the lead during Q3. Gambling ad spend seeks out live sports coverage. US ad spend in the gambling and casino sector reached $734.8 million for the period of January 2023 to November 2023, per MediaRadar.

With 65.9% of digital ad dollars spent in the US this year going to mobile, according to our March 2024 forecast, brands must find ways for their mobile ads to stand out. Interactive ads can do that for brands, but the successful types vary between industries.

So things like social media, things like digital gaming, things like digital audio instead of going up, up, up, they're flatlining and they're even starting to go down. And of course traditional television has been going down for a long time. (05:23):.

Forty-six percent of digital advertisers in Europe believe that adopting genAI helps them develop creative content.

This included print press (down 19 minutes), online press (-17), gaming (-17), podcasts (-17), music streaming (-16), online TV/streaming (-15), broadcast TV (-13), and broadcast radio (-13). In fact, China trailed the global average for daily time spent in every category except print press. China ranked last globally in time spent with desktops/laptops/tablets.

But users of VR headsets have resisted advertising within their main application, gaming. Virtual worlds and immersive games on 2D screens are good places to start. 蘑菇AV half of people engaging with VR only engage on 2D screens, such as smartphones and PCs. Ads and product placements already exist in these formats and would be a good first step in exploring the potential for VR advertising.

By contrast, time spent with social networks, digital audio, digital gaming, and digital messaging will be mostly stagnant going forward. The 鈥渙ther鈥� activities account for a lot of time. Nearly an hour per day will go to 鈥渙ther nonvideo鈥� digital activities that are hard to break out.

This month alone, Amazon is running its (misnamed) Summer Beauty Event, Pet Day sale, and Gaming Week promotions. It also plans to double the length of Prime Day, which will give consumers more opportunities to find deals as well as generate more ad revenues. It鈥檚 squeezing as much revenue as it can from its ad business.

The promotional campaign will include commercial spots, ads on the Las Vegas Sphere, a custom Zynga video game, an activation at the Billboard Latin Music Week, and a video series that depicts gamers remixing video game soundtracks with the sounds of eating a Chicken Big Mac, per Ad Age.

Saudi Arabia spends nearly as much time gaming as it does streaming. The country continues to take the top spot for both activities, as time spent with gaming reached 1:50 this year and time spent with online TV/streaming reached 1:53. However, only the former is a result of an increase in time, as time spent with streaming has taken a dip in most of the region.

Gaming became a popular online activity during the pandemic. Growth may be slowing, but it鈥檚 not shrinking, meaning that the majority of those who picked up the hobby during the pandemic have become long-term users.

Retail and streaming platforms poised to gain digital ad revenue in 2023: Spotify and other newer players in advertising will see faster growth than Meta and Google.

Other than gaming and broadcast TV, France is not particularly strong in most device and media activities. It was second in Western Europe and the world in game console ownership. It was also second in the region in time spent with gaming. Additionally, it鈥檚 Western Europe鈥檚 runner-up in time spent with broadcast TV鈥攁 category it had led in 2019 and 2020.

Showcase the opportunity for gaming and educational apps and content. Consider device-specific ad strategies. More like this:. 5 key stats on Gen Alpha: Brand impressions, learning opportunities, and online attitudes. Teens ramp up spending on beauty, pull back on shoes, apparel. Where and how Gen Alpha consumes content: From YouTube to Netflix to Roblox.