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AppLovin faces fraud allegations from short sellers: Accusations of deceptive ad practices and data misuse put the firm under pressure; leadership denies the claims.

Stricter age restrictions and bans on unauthorized gambling links take effect March 19, reflecting both child safety concerns and shrinking sports-betting ad revenue.

Traditional search includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices for all formats mentioned; includes contextual text links, paid inclusion, paid listings, and SEO. Gaming excludes advertising on esports or gaming video content; includes advertisements placed within games on mobile platforms.

Some of the prohibited services were well-known globally, including short-video apps TikTok and Kwai (also known as Kuaishou), AliExpress, Shein, WeChat, gaming app PUBG Mobile, Baidu, and UC Browser. But despite some public disappointment with the bans, time spent with digital media in India has climbed steadily since 2020, per our forecast.

Marketers need a vertical video ad strategy for YouTube Shorts to reach the 164.5 million US viewers that will use the platform this year, per our forecast. Much of what works on TikTok will work on Shorts because the platforms are so similar. But because a lot of YouTube creators are used to longform, they may need some guidance. Here are some of YouTube鈥檚 own best practices for Shorts ads from its ABCDs of effective video ads guide.

Mobile-first gaming leads the charge into 2025: Smartphones and portable consoles are reshaping gaming as enhanced hardware makes premium mobile games a competitive force.

Advertisers battle economic difficulties as they head into upfront negotiations.

YouTube is the dominant platform where they discover new toys, far outpacing traditional TV and gaming platforms, according to a May 2024 Precise TV and Giraffe Insights survey. It鈥檚 also Gen Alpha鈥檚 top platform by time spent, at 84 minutes daily, per Qustodio, a third-party parental control and monitoring platform offered by Qoria. Shopping independently is not commonplace.

But also consider unique channels like beauty salons, medical offices, and gaming platforms for partnerships, marketing, and advertising. Create engaging content and communities. Collaborate with creators to produce content such as beauty tutorials and product reviews.

How time spent with media, device ownership, and media adoption stack up in East Asia and Oceania.

US ad spending faces a slowdown: Economic uncertainty, tariffs, and inflation are prompting advertisers to cut budgets, with 2025 ad growth forecasts declining.

Tariffs are destabilizing Hollywood鈥檚 growth: Rising costs and shrinking ad budgets threaten content, licensing, and consumer engagement.

Microsoft bets big on AI and cloud, but TikTok acquisition could reshape its ad strategy: Investors weigh future growth against spending risks and competition.

But users of VR headsets have resisted advertising within their main application, gaming. Virtual worlds and immersive games on 2D screens are good places to start. 蘑菇AV half of people engaging with VR only engage on 2D screens, such as smartphones and PCs. Ads and product placements already exist in these formats and would be a good first step in exploring the potential for VR advertising.

Trump鈥檚 tariffs fuel ad industry pullback: Marketers are cutting budgets and ad growth projections fall sharply as inflation and trade uncertainty rise.

By contrast, time spent with social networks, digital audio, digital gaming, and digital messaging will be mostly stagnant going forward. The 鈥渙ther鈥� activities account for a lot of time. Nearly an hour per day will go to 鈥渙ther nonvideo鈥� digital activities that are hard to break out.

The news: At Cannes Lions 2025, Netflix announced it has added Yahoo鈥檚 DSP to its growing list of programmatic partners, joining Google, The Trade Desk, and Microsoft. The expansion boosts flexibility for advertisers targeting Netflix鈥檚 94 million monthly ad-tier users across 12 countries, with new capabilities for first-party data and interest-based buying. Our take: With its Ads Suite now live globally, Netflix is done crawling鈥攊t鈥檚 competing directly with YouTube and social platforms for CTV budgets. As its per-user ad revenues rebound and its content ecosystem broadens, Netflix is evolving into a full-funnel marketing platform poised to reshape premium video monetization.

This month alone, Amazon is running its (misnamed) Summer Beauty Event, Pet Day sale, and Gaming Week promotions. It also plans to double the length of Prime Day, which will give consumers more opportunities to find deals as well as generate more ad revenues. It鈥檚 squeezing as much revenue as it can from its ad business.