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In 2026, influencer marketing spending growth will slow to 8.4%, but that doesn鈥檛 necessarily indicate waning interest in the sector. A slowdown is natural as the industry matures. Plus, our influencer marketing spending forecast excludes paid media, affiliate marketing, and channels outside of social media. So total spend going into this sector is likely much larger.

Gaming excludes advertising on esports or gaming video content; includes advertisements placed within games on mobile platforms.

The retailer held at least 10 sales events this year鈥攆rom sitewide events like its Big Spring Sale and Prime Day to vertical-specific sales like Amazon Gaming Week and the Amazon Book Sale. Those events have helped establish Amazon as a destination for year-round deals and recruit new Prime members.

AppLovin revenues come from ad-driven engagement and measurable results, not just clicks or impressions. Foroughi stated that every download is an explicit user choice. Foroughi also emphasized AppLovin explicitly prohibits the collection of children鈥檚 data and ensures partners adhere to this policy, and does not work with data brokers.

CTV devices now account for a significant amount of time consumers spend with digital media. That鈥檚 a major reason why time spent with digital video will exceed time spent with TV this year.

Roblox plants deeper roots in the creator economy: The video game platform is at a fascinating crossroads of gaming and digital advertising.

Key takeaway: Lack of transparency and communication over Microsoft鈥檚 gathering of children鈥檚 data could see Nintendo, Sony, and cloud gaming services grab Xbox鈥檚 market share.

The New York Times has done this by expanding its gaming offerings. Journalist-owned 404 Media achieved profitability in just six months by serving content to niche communities and keeping overhead costs down. And Slate is doing better than ever by publishing its own niche content and podcast. For advertisers, make sure you鈥檙e not relying on low-quality websites.

TV will officially be less viewed than digital video, according to our forecast, as users spend more time streaming appointment TV, scrolling TikTok, and watching news and sports through digital options like YouTube TV and Hulu + Live TV.

鈥淸Camp] is generating that additional source of revenue from the event tickets and getting people to spend more time in their stores,鈥� Canaves said. Best comeback story. Nominees: Toys R Us, Barnes & Noble, Bed Bath & Beyond, Abercrombie & Fitch. Winner: Barnes & Noble. 鈥淏arnes & Noble was the enemy of the independent bookstore until Amazon came around,鈥� our analyst Blake Droesch said.

On today's podcast episode, we discuss why supercharged online sports gambling is now everywhere, what the ecosystem looks like, and some hard truths about gambling addiction. "In Other News," we talk about the latest on writers' and actors' strike negotiations and how it is influencing advertising decisions and studio revenues. Tune in to the discussion with our analyst Paul Verna.

Consumer spending rose in the first four months of 2024: Shoppers are becoming more deal-conscious as cost-of-living pressures weigh heavily.

US adults will spend 2 hours and 15 minutes (2:15) a day watching CTV in 2024, accounting for over half (54.7%) of the time they spend watching digital video, per to our forecast. Here鈥檚 how advertisers can tap into CTV鈥檚 screen time this holiday season. Give the gift of a deal.

Restrictions could limit sales in key regions, reducing revenue and stifling reinvestment in R&D. Limiting exports could hinder collaboration with international researchers and partner companies like WPP, slowing the overall pace of AI development and potentially squandering the US鈥� perceived six- to 18-month advantage on AI over China, per the Associated Press.

The ad format is an evolved version of TikTok Pulse, which guarantees ad placement along the app鈥檚 top 4% of trending content in 11 brand-friendly categories like pets, gaming, and sports.

Gaming behaviors in particular show which devices Gen Alpha feels most comfortable with. 鈥淭hey're already involved in these immersive experiences, and virtual worlds and using conversational AI tools like Amazon's Alexa,鈥� said Canaves. Don鈥檛 put all your eggs in the digital basket.

View the full forecasts for smartphone video viewers, smartphone gaming app users, and smartphone social network users. How will app diversification give marketers more choices? More diverse mobile usage could lead to additional ad options beyond the triopoly. Currently, Facebook, Google, and Amazon account for 66.0% of mobile ad revenues.

鈥淚t鈥檚 about proving that you can drive real business outcomes, whether that鈥檚 for a large CPG company, gaming company, or anything in between.鈥�. 鈥淲e鈥檙e in the outcomes business,鈥� said Alvin Bowles, vice president for Global Business Solutions鈥揂mericas at Meta.

Virtual platforms offer brands valuable insights: Roblox activations generate significant consumer engagement and real-world revenues.

On today鈥檚 podcast episode, we discuss why Netflix viewers are spending less time on the platform, how the free ad-supported streaming players are getting on, and how a less discussed social platform has fast become one of the places Americans spend most of their social media time. Tune in to the episode with Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, Senior Forecasting Analyst Zach Goldner, and Senior Director of Forecasting, Oscar Orozco. Listen everywhere and watch on YouTube and Spotify.

The characters were there singing and dancing and playing games with kids and it was just a great way to spend a couple of hours. It was like a very Disney-light type of experience where you don't have to take a whole trip to Florida or California to experience that kind of delight for kids.

Microsoft is betting on AI advertising and gaming for its future growth. [inaudible 00:16:44] Senior Director of Briefings, Jeremy Goldman, "In Q2, the company grew revenue 8% to $56 billion. Net income up even more at 20%. Owned property, LinkedIn, saw revenues up 5%, Xbox content services up five." And search and news ad revenues excluding traffic acquisition costs, Jeremy notes were up eight.

Click here to view our full forecast for US retail media ad revenue share, by company. Predictions. Resource-strapped advertisers will consolidate RMN spending across fewer networks. RMN heavy hitters will benefit at the expense of newer entrants. Ad tech platforms will reap rewards as small and midsize retailers look to turnkey solutions.

One of 2023鈥檚 most memorable advertisements occurred across the street from Insider Intelligence鈥檚 headquarters when a billboard for video game Diablo IV featured a demon welcoming New Yorkers to hell. The ad went viral because it ran when the skies were choked with smoke from the fires in Canada. OOH formats are in a new normal.

So Americans still spend twice as long watching traditional TV as they do watching SVOD services, think Netflix, think Hulu, Prime Video, and they spend twice as long watching traditional TV as they do with either digital audio, digital gaming, digital video, as well.