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For example, a video game may consider advertising on a gaming publication. This rebrand would be attractive for partnerships like the existing one between Best Buy and CNET, where Best Buy features CNET content and CNET offers ads to Best Buy products. Advertisers should expect to see more of these in the future. This was originally featured in the Retail Media Weekly newsletter.

Australia is looking to require streaming platforms like Netflix, Amazon Prime Video, and Disney+ to spend a portion of their Australian-derived revenues on local television and films, per The Conversation.

TV will officially be less viewed than digital video, according to our forecast, as users spend more time streaming appointment TV, scrolling TikTok, and watching news and sports through digital options like YouTube TV and Hulu + Live TV.

Click here to view our full forecast for US retail media ad revenue share, by company. Predictions. Resource-strapped advertisers will consolidate RMN spending across fewer networks. RMN heavy hitters will benefit at the expense of newer entrants. Ad tech platforms will reap rewards as small and midsize retailers look to turnkey solutions.

The ad network currently offers ads on its gambling apps and websites, with a focus on travel, restaurants within the casino, upcoming events, and nearby businesses, according to Rich Roberts, president of digital gaming at Mohegan.

Spotify鈥檚 $20 billion podcasting dream is a long way off: Despite a strong quarter for revenue and user growth, investments will take longer than expected to pay dividends.

US internet users spend more time listening to digital audio than they do streaming video, using social media, or playing video games. Their ability to listen to music while doing something else plays a significant role. Music complements and accompanies people鈥檚 activities more than many other types of media. Who Is Listening?

View the full forecasts for smartphone video viewers, smartphone gaming app users, and smartphone social network users. How will app diversification give marketers more choices? More diverse mobile usage could lead to additional ad options beyond the triopoly. Currently, Facebook, Google, and Amazon account for 66.0% of mobile ad revenues.

鈥淸Camp] is generating that additional source of revenue from the event tickets and getting people to spend more time in their stores,鈥� Canaves said. Best comeback story. Nominees: Toys R Us, Barnes & Noble, Bed Bath & Beyond, Abercrombie & Fitch. Winner: Barnes & Noble. 鈥淏arnes & Noble was the enemy of the independent bookstore until Amazon came around,鈥� our analyst Blake Droesch said.

On today's podcast episode, we discuss why supercharged online sports gambling is now everywhere, what the ecosystem looks like, and some hard truths about gambling addiction. "In Other News," we talk about the latest on writers' and actors' strike negotiations and how it is influencing advertising decisions and studio revenues. Tune in to the discussion with our analyst Paul Verna.

Consumer spending rose in the first four months of 2024: Shoppers are becoming more deal-conscious as cost-of-living pressures weigh heavily.

鈥淚t鈥檚 about proving that you can drive real business outcomes, whether that鈥檚 for a large CPG company, gaming company, or anything in between.鈥�. 鈥淲e鈥檙e in the outcomes business,鈥� said Alvin Bowles, vice president for Global Business Solutions鈥揂mericas at Meta.

The ad format is an evolved version of TikTok Pulse, which guarantees ad placement along the app鈥檚 top 4% of trending content in 11 brand-friendly categories like pets, gaming, and sports.

Curious timing: The timing of the companies鈥� initiatives is notable given that Facebook-parent Meta last week laid off 13% of its staff as it pulls back on its metaverse expenditures, and virtual goods fan-favorite Roblox is facing year-over-year revenue declines. Meanwhile, the broader market is increasingly focused on near-term profits rather than long-term moonshots.

In July, 2,500 Hollywood performers began striking over AI's role in replacing voice and motion-capture jobs in gaming, fearing AI will replicate performances without consent or fair compensation. Our take: AI isn鈥檛 here to take your job, but someone who has mastered the tech might. There鈥檚 no 鈥渘one of the above鈥� option here; practitioners need to get comfortable with AI.

Merchants need to get shoppers to spend as early as possible to avoid excess inventory eating into their margins. Go further: Read our US Holiday Shopping 2024 report.

Video games (up 115%) and apparel/accessories (up 94%) also saw strong demand. In another unsurprising turn, online discounts hit record highs as consumers sought the best deals. The highest discount rate was on toys (34% versus 19% in 2021), followed by electronics (25% versus 8%), computers (20% versus 10%), and apparel (19% versus 13%).

Target is offering consumers a whole host of discounts from December 17 to December 24 on categories including kitchen appliances, toys, and video games. The retailer is also giving shoppers who place orders before 6pm on Christmas Eve free same-day in-store and curbside pickup options.

Gaming behaviors in particular show which devices Gen Alpha feels most comfortable with. 鈥淭hey're already involved in these immersive experiences, and virtual worlds and using conversational AI tools like Amazon's Alexa,鈥� said Canaves. Don鈥檛 put all your eggs in the digital basket.

The characters were there singing and dancing and playing games with kids and it was just a great way to spend a couple of hours. It was like a very Disney-light type of experience where you don't have to take a whole trip to Florida or California to experience that kind of delight for kids.

Microsoft is betting on AI advertising and gaming for its future growth. [inaudible 00:16:44] Senior Director of Briefings, Jeremy Goldman, "In Q2, the company grew revenue 8% to $56 billion. Net income up even more at 20%. Owned property, LinkedIn, saw revenues up 5%, Xbox content services up five." And search and news ad revenues excluding traffic acquisition costs, Jeremy notes were up eight.

One of 2023鈥檚 most memorable advertisements occurred across the street from Insider Intelligence鈥檚 headquarters when a billboard for video game Diablo IV featured a demon welcoming New Yorkers to hell. The ad went viral because it ran when the skies were choked with smoke from the fires in Canada. OOH formats are in a new normal.

Takeaway: The UK leads Western Europe in time spent on online TV/streaming, gaming, and broadcast TV. Only the US beats the UK in time spent on broadcast TV. Sources. CB Insights. Cointelegraph. Federal Reserve Bank of Kansas City. Financial Conduct Authority. Financial Times. Finextra. FIS. HM Revenue & Customs. J.P.Morgan. Lloyds Bank. Office for National Statistics. Paysafe. UK Finance.

Among the platforms we track, adults ages 18 to 24 (older Gen Zers) spend an average of 59 minutes a day on TikTok, followed by Instagram (43 minutes) and Snapchat (28 minutes). By comparison, adults ages 25 to 34 (some older Gen Zers, but mostly millennials) spend no more than an average of 29 minutes a day on TikTok and Instagram. Gen Zers鈥� use of Reddit is accelerating.

Yeah, so I think one key part of the data set is ownership metrics across a range of devices, including everything from VR headsets to gaming consoles, et cetera, et cetera, smartphones. And one of those key devices is smart TVs.