However, Facebook is most popular for making buys among millennials, baby boomers, and Gen X social buyers. The US had over 100 million social buyers as of 2024, according to our forecast. TikTok Shop, which debuted in the US in September 2023, is a hefty contributor to the nation鈥檚 commerce sales and buyer growth.
Per Bloomberg research cited in a 2024 Knight Frank report, 66% of millennials are determined to invest in ways that don鈥檛 harm society or the environment, versus 49% of Gen Xers. They鈥檒l look for green investment portfolios, provider divestment from fossil fuels, and tools like carbon trackers. Concierge services.
In today鈥檚 episode, we talk about what young people want most from a bank, their favorite alternative investments, and what their parents have taught them about saving for the future. Join the discussion with host and Head of Business Development Rob Rubin, Analyst Lauren Ashcraft and Senior Analyst Grace Broadbent.