A) Gen Z B) Millennials C) Gen X D) Baby boomers. Over a third (34%) of millennials use a voice assistant every week, making them the most frequent users of the tech, according to GWI. April 16, 2025. Which of the following was ranked teens鈥� favorite influencer in Piper Sandler鈥檚 spring 2025 鈥淭aking Stock With Teens鈥� survey? A) Alix Earle B) MrBeast C) LeBron James D) Kai Cenat.
But nearly 60% of both cohorts also reported being willing to pay for same-day delivery鈥攎ore than 10 percentage points higher than Gen Xers and 20 points higher than boomers. What should retailers and brands do? Accessibility and life stage necessities drive differences within ecommerce categories and channels.
Social media is crucial for B2B marketing success. However, B2B marketers鈥� ages may be affecting their campaigns鈥� effectiveness. Younger B2B marketers are leading the way in leveraging social media and data-driven strategies.
蘑菇AV half conduct extensive research on product ingredients and their benefits before buying, per McKinsey, compared with only one-third of Gen Xers and one-fifth of baby boomers. Brand websites are the top resource.
However, among millennial, Gen X, and baby boomer social buyers, Facebook is the most popular platform to make a purchase. 5. Apparel brands can leverage social commerce to grow their holiday sales.