蘑菇AV

Accused of recording private chats for targeted ads, Apple denies wrongdoing but risks tarnishing its privacy-first image.

But Instagram and YouTube are the top two platforms TikTok users under 40 would turn to, per YPulse research from February 2024, and advertisers should be prepared to follow their audiences. YouTube, which already has a world-class search infrastructure thanks to its relationship with Google, may be better suited than Instagram to capitalize on any such shift.

Since Q3 2023, Google has seen double-digit worldwide digital ad revenue growth鈥攎ore than doubling that of Microsoft鈥檚, according to the companies鈥� earnings.

Google faces criticism for AI ad: The Gemini commercial during the Olympics raises concerns over AI replacing meaningful human interactions and creativity.

In an August 2024 蘑菇AV survey, 57% of US digital ad buyers said they plan to use AI to assist the buying process through automated tools like Advantage+ and Google Performance Max鈥攖he second-highest use after ad personalization.

I think Google has put a lot of effort into incorporating AI into... I mean to bring it back to advertising, into all of its ads products and into consumer facing products, and that is a really...

Disintermediation is getting real, upfront advertisers want their programmatic CTV spending accounted for, and Google shares early results from the Privacy Sandbox.

Google's Performance Max AI upgrade transforms its ad offering: Ethical AI use and innovative features are poised to change digital marketing.

Alphabet's Q3 revenues hit $76.7 billion: Growth driven by Google Search, AI innovations, and YouTube ads.

On today's podcast episode, we discuss where the content production dollars will be going, what the Omnicom and IPG deal will mean for the agency client relationship, and how the antitrust and other legal cases against Amazon, Apple, Google, Meta, and TikTok will play out in 2025. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President of Research Jennifer Pearson, and Vice President Paul Verna.

Google seems to be sticking with its Q3 2024 cookie phaseout: A blog directly addressed advertiser fears and did not mention any plans to change the deadline.

Google and Meta still tower over Amazon, and TikTok will lead in growth. Amazon (26.4% increase) will grow its worldwide ad revenues more quickly than Meta (16.8%) and Google (9.9%) this year but fall further behind in total revenues thanks to the leaders鈥� massive base effect. TikTok, meanwhile, will maintain its blazing-fast growth (44.9%) despite its political problems in the US.

The year of AI: Artificial intelligence invaded all aspects of life in 2024, from work to play and generation to generation. New genAI players appeared to take on megaliths like Google and Meta. It would be a copout to say that 2025 will bring more of the same, but we expect startups to begin taking more market share from Big Tech and challenging the status quo.

Temu and Shein鈥檚 ad bidding war drove spending away from search: CPCs spiked after the two retailers claimed in-demand search ad space.

Ruling puts Google in DOJ鈥檚 crosshairs: A federal court鈥檚 decision that Google monopolizes search and ads leaves the DOJ weighing a breakup. Even if it happens, Google鈥檚 dominance is likely to endure.

Zooming out: We expect that market share for voice assistants will remain relatively flat this year, with Alexa鈥檚 user base forecast to grow 2.6% YoY, Siri鈥檚 3.3%, and Google Assistant鈥檚 4%, per our forecast.

This month鈥檚 ad platforms update is all about analytics, with Google, TikTok, and Microsoft announcing improved reporting tools. Plus, Amazon announced on-site and off-site retail media innovations. And we saw some interesting ad network updates from Lyft and Intuit. Here鈥檚 a breakdown of what鈥檚 new.

The US ad market grew for the first time in 11 months this May, according to Standard Media鈥檚 US Ad Market Tracker. Now the question is if expansion can continue. June and the start of July brought a host of ad updates that could help continued growth, including ad tools enhancements from Google and Microsoft, retail media opportunities from Roku and Uber, and more. Here鈥檚 a breakdown of what鈥檚 new.

Advertisers say Google is underselling its ad inflation: The DOJ鈥檚 suit against Google revealed that the company quietly raised prices as much as 10%.

Google brings a transparency overhaul to search advertising: Move responds to uproar after report that ads were placed on problematic sites.

Google鈥檚 generative AI is a landmark moment for advertising: Legal issues have slowed generative AI鈥檚 use, but the ad duopoly鈥檚 support will start a flood.

Can Google coast comfortably through a challenging 2023? The search and advertising giant鈥檚 Q4 foreshadows slow growth, revealing cracks in its empire.