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That's UK, Brazil, Germany, Mexico, Italy, France and Argentina. And then at the bottom we have this lower tier where far fewer internet users, around 14% or less. South Korea, Japan, and China, even though China's going to, as I mentioned, outnumber other regions as a proportion of internet users, only 11% in China.

So retail sales are lagging inflation in France, Italy and Germany as well. But what's interesting is that across the rest of Western Europe that didn't have to contend with as many complexities from Brexit, retail sales held up better last year and they're really going to see a slowdown this year because consumer confidence is quite low and they've had quite a prolonged period of low prices.

Italy at 48.4, Germany at 46.8, Spain at 46.8 and France at 42.6. It's also older than the US though, which is 38.9. Canada is 42.6. But what's really interesting is that the country, the oldest median age in the world is Monaco, which has an average age of 56.9, and that's nearly four times the average age in Nigeria, which is the world's youngest country with a median age of 15.2 years.