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While there are more Facebook users in India than in all of North America or Latin America, providing ample consumers to market to, India鈥檚 economic pressures mean that much of the country鈥檚 population doesn鈥檛 have the funds for discretionary spending. Even if other markets can offer a reprieve from potential hits to US ad spending, it will likely take time for them to ramp up to comparable levels.

Remittances represent a large share of global payments and will keep growing鈥攁lthough at a flat rate. Traditional money transfer organizations have to fight harder for a share of the prize as digital-only entrants have stepped up the competition.

As more retailers recognize the value of leveraging their first-party data, the global retail media market will continue to expand and innovate. While the US leads the charge with $45.15 billion in spending this year, according to our forecast, other regions are showing similar patterns. In fact, Latin America is only four to five years behind the US, said our analyst Matteo Ceurvels on our 鈥淏ehind the Numbers: Around the World鈥� podcast.

Digital ad spend will grow the fastest in Latin America this year, with Peru leading the pack, according to our forecast. While Argentina and Chile will also rank high by this measure, none of the three countries will crack the global top 10 for total digital ad spend.

TikTok was slower in rolling out TikTok Shop worldwide, but the platform has recently accelerated moves into Europe and Latin America, given uncertainty over its future in the US. How are US consumers reacting to tariff-related price increases? Shoppers are ready to turn elsewhere. Tariff concerns are top of mind among US consumers.

Adverse weather and poor crops have driven up staple costs: Coffee is up 58% over the past three years, and cocoa soared 316%鈥攚ith tariffs further compounding price pressures.

Its penetration in Southeast Asia, Latin America, and the Middle East and Africa exceeds its worldwide figure. Conversely, X (formerly Twitter) and Snapchat are particularly weak in those regions. Click here to view our full forecast for social network user penetration, by country and by platform. If TikTok is banned in the US, its business will rely heavily on Latin America and Southeast Asia.

Amazon Prime is deeply entrenched in the US, with 75% of households as members. Despite this saturation, Amazon sees growth opportunities in international markets and among underpenetrated US demographics: rural, younger, and lower-income consumers. These groups show untapped potential, said Jamil Ghani, Amazon Prime鈥檚 worldwide VP. Prime fuels Amazon鈥檚 ecosystem鈥攎embers spend more by using benefits like streaming, pharmacy, Grubhub+, and free shipping. In contrast, nonmembers often spend less over time. By expanding perks and appealing to new segments, Amazon uses Prime to drive loyalty, customer lifetime value, and resilience against macroeconomic shifts.

Shein considers restructuring to minimize tariff, de minimis impact: But any move to shift production out of China could provoke Beijing鈥檚 ire鈥攁nd derail its long-awaited IPO.

No. 2-ranked Latin America was 14 minutes shy of the Middle East and Africa podcast figure. The Middle East and Africa region was also on top of the global rankings for time spent with print media. Here, too, the region surpassed the global average by a wide margin.

International boycotts of US brands and travel could cost the economy up to $90 billion: Rising anti-American sentiment caused by Trump鈥檚 policies is making it harder for companies to operate at home and abroad.

ByteDance restructures TikTok Shop鈥檚 US operations: The move reflects growing dissatisfaction with the unit鈥檚 performance, as well as a potential change in strategy as uncertainty threatens growth.

Latin America sees livestream ecommerce explode: We unpack the opportunity in the region as outlined in our recent deep dive.

Latin America social network shifts to aid Instagram, TikTok, and Snap: Video-centric platforms are winning young users.

The Amazon of Latin America has a $3.6 billion plan: Mercado Libre will invest 19 billion reais in Brazil, in part to fund its fintech arm鈥攚hich poses an enormous threat to the region鈥檚 banks.

But that means then US brands are going to be inherently more expensive and consumers in Mexico, consumers in the rest of Latin America, they have options. China's still an option. Europe is still an option, and then you're going to be coming into this, what do you, the consumer, value more? Your quality, your value, or the like?

YouTube expands Premium Lite to more countries: The lower-cost tier aims to attract price-sensitive users without hurting ad revenues.

Brazil鈥檚 online sports-betting industry is expected to be the largest in Latin America: The country鈥檚 projected sports-betting turnover will total $34 billion by 2028, per Paysafe. Our take: The online sports betting and gambling market is a large and quickly growing market for payment providers to get into.