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Tariffs could make US-made vehicles more expensive than imports: US automakers鈥� supply chains depend on cross-border trade, and there鈥檚 no simple way to untangle those relationships.

Those that master this convergence won鈥檛 just shape the future of commerce media advertising in Latin America; they鈥檒l set the standard for others to follow worldwide. Read the full report.

Price hikes for individual subscriptions are expected to roll out in Europe and Latin America later this year. Our take: Spotify鈥檚 freemium model continues to prove resilient, supporting user retention even as subscription prices rise.

Our first-ever marketing and retail media survey explores the latest trends unfolding in Latin America, how the regional landscape will evolve, and the broader implications for ad buyers鈥� and retailers鈥� go-to-market strategies.

As the major economies of Western Europe and Latin America grow their B2B ad spending more quickly, China鈥檚 share of the worldwide total will decline. Click here to view our full forecasts for US B2B digital ad spending and China B2B digital ad spending. Outside of the US and China, the UK is the largest B2B digital advertising market.

Netflix gets a boost from Latin America in Q1: The region is a vital market for new users and incremental revenue growth, despite the controversial clampdown on password sharing.

That鈥檚 not the case in other markets鈥攍ike Latin America, for instance, where Mercado Libre is a homegrown juggernaut with 33.1% of ecommerce sales in the region. Walmart Canada is the nation鈥檚 second-largest ecommerce retailer, expected to account for 6.3% of ecommerce sales in 2025. The company鈥檚 strong growth is thanks to its assortment of grocery and general merchandise.

Temu and Shein are doubling down on international expansion, TikTok Shop is actively moving into Europe and Latin America, and even Amazon is reportedly planning to take its Haul platform to European markets. Our take: Shein, Temu, TikTok鈥疭hop, and Amazon鈥疕aul now face a stark choice: adapt quickly or risk fading in their largest market.

Its share is much lower in Latin America, where Mercado Libre has emerged as a dominant force. The retail media market is starting to fragment outside of Amazon鈥檚 footprint. This is partly due to large domestic retailers investing in media networks. This includes Loblaw Advance and Canadian Tire鈥檚 Triangle Media, which provide a range of advertising options by tapping into loyalty programs.

These same market drivers are cited in analysis on regions from Latin America to Southeast Asia, Africa, and the Gulf States. What鈥檚 often missing is the fact that these factors don鈥檛 necessarily indicate an ecommerce market is set to soar in the near future.

The news: Disney Advertising and Magnite built out their US offerings and expanded their global ad-supported automated inventory across Canada, Latin America, and select regions in the Middle East, Africa, and Europe. US advertisers will now have access to more than 35 demand-side services for Disney platforms.

With a projected $81.74 billion in sales in 2024, Brazil鈥檚 retail ecommerce market is the largest in Latin America. The nation will also have this year鈥檚 third-fastest-growing digital economy worldwide after the Philippines and Malaysia, respectively.

鈥淯S President Donald Trump鈥檚 tariffs will reshape more than a trillion dollars in trade between the world鈥檚 largest economy and Latin America, with key partners like Mexico and Brazil at the center of the discussion,鈥� said our analyst Matteo Ceurvels. US-based brands selling in Latin America may see a significant competitive disadvantage compared to companies from countries.

The news: Amazon鈥檚 Prime Video overtook Netflix in Brazil鈥檚 streaming market in Q2 2025, leading with 22% of user interest and edging out Netflix at 21%, according to JustWatch, per Meio & Mensagem. Prime Videos鈥� ascent presents new advertising opportunities in the country, while Netflix鈥檚 decline suggests potential audience fragmentation Our take: Brazil鈥檚 streaming war is shifting from subscriptions to hybrid models, and Prime Video wins on bundled utility. Netflix can catch up by scaling its ad tier and investing in local hits. The next battleground? Premium reach at a lower cost in a market where cultural relevance drives loyalty.

But other regions are gaining鈥擟hina led in AI publications and patents, and high-quality models are emerging from the Middle East, Latin America, and Southeast Asia. Overall, AI optimism is growing, with some divides: 83% of people in China think AI services and products are more beneficial than harmful, compared with 40% of Canadians and 39% of people in the US.