蘑菇AV

Brazil鈥檚 online sports-betting industry is expected to be the largest in Latin America: The country鈥檚 projected sports-betting turnover will total $34 billion by 2028, per Paysafe. Our take: The online sports betting and gambling market is a large and quickly growing market for payment providers to get into.

Digital ad spend in Latin America is set to reach 56.4% of total ad spend in 2025, per 蘑菇AV鈥檚 forecast. As the region鈥檚 digital landscape matures, media quality, and performance are becoming top priorities for advertisers.

As more retailers recognize the value of leveraging their first-party data, the global retail media market will continue to expand and innovate. While the US leads the charge with $45.15 billion in spending this year, according to our forecast, other regions are showing similar patterns. In fact, Latin America is only four to five years behind the US, said our analyst Matteo Ceurvels on our 鈥淏ehind the Numbers: Around the World鈥� podcast.

In 2024, a perfect storm of technology, business, and consumer behavior trends will conspire to intensify the challenges of protecting brands on digital media.

Retail platforms in regions like Latin America and Southeast Asia may offer less competition and more growth potential, especially for brands looking to establish an early footprint. Related 蘑菇AV reports:. Worldwide Retail Media Ad Spending 2025 (蘑菇AV subscription required). Impact of Tariffs on US Retail Media Ad Spending(蘑菇AV subscription required).

Platform maturity can speed up adoption, as seen in China's dominance, which is fueled by the close integration of digital payments and ecommerce. Despite having a smaller market share, the US is gaining ground thanks to delivery services, supermarkets, and bargain stores, which suggests that brands are pursuing niche but highly motivated consumers.

Trump is reportedly scaling back tariff plans: While he may not implement a 20% tariff on everything imported into the US, the still-vague plans are already having ripple effects.

Macroeconomic headwinds have also driven some shoppers to choose value packs or buy via value-oriented channels, which has hurt brewers鈥� profits. However, one area that continues to expand is Mexican imports, such as Modelo, Pacifico, and Corona鈥攁ll of which are owned by Constellation Brands.

Retail ecommerce has entered a new era of slow and steady growth in most countries. This status quo replaces the previous era of spectacular growth and jarring declines.

Mercado Libre is beating Amazon at its own game in Latin America: The former is expected to represent more than half of all retail media ad spending in the region, while the latter continues to lose share to local players in Brazil and Mexico.

Florists now face a difficult choice: absorb the added cost of the 10% universal tariff and accept tighter margins, or pass those costs on to customers and risk price-sensitive shoppers pulling back. Online florist Bouqs is betting on loyalty. The company has already shifted sourcing for items like vases away from China and is accepting slimmer margins this year.