蘑菇AV

Other social players鈥攊ncluding X, Pinterest, Snap, and LinkedIn鈥攁ll stand to benefit, but to a far lesser extent. The same is true for connected TV and retail media players like Amazon, Netflix, Disney, and Walmart. Why Meta benefits: A TikTok ban would reduce competition in the social media space, especially in the video content segment.

And on LinkedIn, any user can now search content partnerships, evidencing the platform's push for more creator activity. Player: Amazon. Ads are coming to Prime Video. Amazon announced it will run ads on the streaming platform starting in 2024. Unlike other streamers that have introduced ad tiers, Amazon already has a well-established ad network, meaning the new ad spots will probably fill up fast.

LinkedIn: Every company has a global account but country-specific pages and local language content isn鈥檛 common. YouTube: Local YouTube accounts are available in just a few countries and the same is true for other channels with a visual focus, like Instagram and Pinterest.

As Insider Intelligence principal analyst Debra Aho Williamson points out in a recent LinkedIn post, TikTok is actively rolling out features designed to increase time spent like longer video lengths and live streaming and shopping features. The big red button: All that leads up to the House鈥檚 expansion of President Biden鈥檚 ability to ban the app.

More Chart of the Day. 7/17 - $600 billion ad question. 7/14 - AI and market analysis. 7/13 - Don鈥檛 fear the AI. 7/12 - B2B鈥檚 LinkedIn the chain. 7/11 - Just in Prime.

Meta, Snap, Pinterest, and Microsoft, which owns LinkedIn, all cited difficult economic conditions in their most recent earnings calls. Normalization is here after a radical rebound. Advertisers boosted spend big-time in 2021 as they recovered from the pandemic slump. But 2021 was an outlier, and ad spending has come back down to earth.

Memorable quote: As Simon Taylor, head of strategy and content at Sardine.ai, wrote on LinkedIn, 鈥淚f you鈥檙e a smaller bank and don鈥檛 have the funds to invest in customer experience, maybe the answer is not to compete on digital user experience.鈥�. Our take: The buzz around headless banking feels a little like the rising hype over BaaS before the end of 2023 and a steady stream of consent orders.

This is crucial for trust-building.鈥�. 6 in 10 B2B marketing leaders worldwide plan to use in-person events as a top marketing technique next year, per a May 2023 LinkedIn survey conducted by Ipsos. A quarter of US B2B marketers say their leading areas of spend are on in-person tradeshows and events, per August 2023 Sagefrog Marketing Group data.

The lack of links and proper (/fair) attribution continue to be the worst part,鈥� Lily Ray, senior director of SEO and head of organic research at digital marketing agency Amsive Digital, wrote on LinkedIn. Executives are right to consider search relative to their business, but marketers and publishers should keep in mind that SGE (and Bing) could cause them new problems.

Among smaller players, LinkedIn and Reddit will see healthy ad spend, while Twitter and Snap are in trouble. The big players: The Google-Meta duopoly accounts for less than 50% of the US digital ad market as of last year. 鈥淯nless something changes at Meta with their model, it鈥檚 entirely likely Amazon will eventually catch them and we鈥檒l have a true triopoly,鈥� said Cramer-Flood.

Some platforms, like TikTok and LinkedIn offer tools to combat ad fatigue by measuring frequency and reach. But measuring ad frequency across platforms is more difficult, and may require the use of a third-party ad-tech. 2. Frequency issues hold back CTV advertising.

A joint investigation by STAT and The Markup organization found 49 of 50 direct-to-consumer (D2C) virtual care websites, from Cerebral to Workit, were sending consumers鈥� sensitive medical information to big tech and social media platforms. 13 of the 50 had at least one tracker that collected patients鈥� answers to medical intake questions, including trackers for Meta, Google, TikTok, Bin, Snap, Twitter, LinkedIn

The creator economy鈥檚 role in B2B marketing was a hot topic at LinkedIn. 蘑菇AV joined a panel to discuss its future with Neil Waller, CEO of Whalar and Rahul Titus, global head of influence at Ogilvy, which won the B2B Grand Prix for a campaign that incorporated creator content.

Besides TikTok, LinkedIn will be the only real bright spot. Microsoft鈥檚 social network will increase its ad revenues by 8.8% this year, reaching $3.95 billion. Reddit will also perform respectably (6.2% growth)鈥攂ut given its low base, that figure will likely be considered a disappointment, particularly in a potential IPO year. To see the full forecast, click here.

For example, PMG鈥檚 client SurveyMonkey is using business influencers on TikTok (not usually a B2B marketing strategy) to complement product-first content on LinkedIn. But if you鈥檙e looking for more down-funnel action, it鈥檚 important to understand your audience and which influencers are best for the job, said Joshua Carter, senior director of PR, social media, and influencer partnerships at Shutterfly.

Since then, they have acquired LinkedIn. Microsoft's acquired LinkedIn for 26 billion, Nuance Communications for 16, some other companies as well for over 300 deals actually worth over $170 billion, according to Dealogic. Mr. Nadella has also looked at companies like TikTok, Pinterest, Discord to maybe, maybe, maybe buy them, but that's just the kind of scale of this deal. LinkedIn, 26 billion.

Instagram, LinkedIn, Twitter, Snapchat, WhatsApp, and Reddit accounts aren鈥檛 as common in the province, according to an August 2022 Leger and Ressac poll. But Quebec is ahead of English Canada in Messenger adoption. Users who are exclusive to Messenger must also have a Facebook account, so the messaging app drives up the utility of Facebook across the board.

LinkedIn expanded generative AI assistance to recruitment ads. This could also be a safer place to check out GPT-4鈥檚 ad prowess without risking loss of conversions. Who cares? Hiring managers and human resources professionals, mostly. But others should also pay attention to GPT-4鈥檚 ad possibilities. Player: Pinterest. Pinterest made Shuffles shoppable.

Carrefour is experimenting with ChatGPT and generative AI to create videos answering common customer questions, such as how to eat healthier for less, the company鈥檚 ecommerce chief Elodie Perthuisot wrote on LinkedIn.

The most trusted platform鈥攁lso the No. 2 ranked platform in our June 2022 US Digital Trust Benchmark survey鈥攚as LinkedIn, which doesn鈥檛 currently offer search advertising. There are deep privacy issues. The percentage of US adults who trust Google or Amazon to protect their privacy is more than double the percentage who trust Facebook, per a March 2023 study by Tinuiti.

Snapchat share of social network ad dollars, share of that bucket of social network ad dollars is smaller than Pinterest's, half the size of LinkedIn. They're just 3%. So Snapchat's 3%. That's smaller than Pinterest, half the size of LinkedIn. And Meta, for context, 75%. That 3% for Snapchat is also going to tick down in the next few years from 3 to 2.9.

Adult Gen Zers also overindex on Twitter, Reddit, and LinkedIn. Younger Gen Zers grew up on social video, but older Gen Zers are still drawn to text-based and conversational social platforms, in addition to platforms offering social video. Key Takeaway: Don鈥檛 think of Gen Z as a monolithic audience. Teens are more concentrated in a few favorite destinations, making it easier to catch their attention.