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Besides TikTok, LinkedIn will be the only real bright spot. Microsoft’s social network will increase its ad revenues by 8.8% this year, reaching $3.95 billion. Reddit will also perform respectably (6.2% growth)—but given its low base, that figure will likely be considered a disappointment, particularly in a potential IPO year. To see the full forecast, click here.

Custom GPTs can offer a higher level of personalization than standard automation by tailoring recruitment emails to a target’s specific resume, as demonstrated by Matthew Burzon, founder and president of The Source and Recruit Company on LinkedIn. Burzon said that using a custom GPT can be more tedious than full automation, as recruiters must find candidates and input their resumes or profiles.

LinkedIn. Marqeta. Mastercard. McKinsey & Company. Modern Treasury. Nacha. Payments Dive. Stripe. The Clearing House. The Motley Fool. United States Senate. Visa.

Since then, they have acquired LinkedIn. Microsoft's acquired LinkedIn for 26 billion, Nuance Communications for 16, some other companies as well for over 300 deals actually worth over $170 billion, according to Dealogic. Mr. Nadella has also looked at companies like TikTok, Pinterest, Discord to maybe, maybe, maybe buy them, but that's just the kind of scale of this deal. LinkedIn, 26 billion.

The creator economy’s role in B2B marketing was a hot topic at LinkedIn. Ä¢¹½AV joined a panel to discuss its future with Neil Waller, CEO of Whalar and Rahul Titus, global head of influence at Ogilvy, which won the B2B Grand Prix for a campaign that incorporated creator content.

LinkedIn expanded generative AI assistance to recruitment ads. This could also be a safer place to check out GPT-4’s ad prowess without risking loss of conversions. Who cares? Hiring managers and human resources professionals, mostly. But others should also pay attention to GPT-4’s ad possibilities. Player: Pinterest. Pinterest made Shuffles shoppable.

YouTube, LinkedIn, and X (formerly known as Twitter) discontinued their Stories offerings, showing the format doesn’t necessarily translate across platforms. Instagram Stories remain popular among marketers for being one of the platform's most monetizable assets. Per our forecasts, the feature is expected to bring in $13.01 billion globally this year—almost a quarter of Instagram’s total ad revenues.

The most trusted platform—also the No. 2 ranked platform in our June 2022 US Digital Trust Benchmark survey—was LinkedIn, which doesn’t currently offer search advertising. There are deep privacy issues. The percentage of US adults who trust Google or Amazon to protect their privacy is more than double the percentage who trust Facebook, per a March 2023 study by Tinuiti.

Snapchat share of social network ad dollars, share of that bucket of social network ad dollars is smaller than Pinterest's, half the size of LinkedIn. They're just 3%. So Snapchat's 3%. That's smaller than Pinterest, half the size of LinkedIn. And Meta, for context, 75%. That 3% for Snapchat is also going to tick down in the next few years from 3 to 2.9.

The ad spending winter of 2022 and early 2023 was mild and short-lived, as we predicted. And after a solid H2 2023, things are looking up across the board for 2024.

I don't know if it's fascinating, but over the years we've watched LinkedIn, which had a pretty firmly Gen X base, as in the workforce, high users. Our Gen X is getting older and aging out of the workforce, not necessarily right now, but I'd be curious in the future how we're looking at boomers aging out and Gen X as they're leaving the workforce, what does that look like on LinkedIn?

Owned property, LinkedIn, saw revenues up 5%, Xbox content services up five." And search and news ad revenues excluding traffic acquisition costs, Jeremy notes were up eight. But Evelyn, the most interesting sentence in this article from Jeremy on Microsoft's future bets is what and why. Evelyn Mitchell:.

And LinkedIn, of course, is at the core of this shift. It's doing a lot to help grow its creator base. It's also promoting a lot more paid influencer activations on its platform. But a lot of this was already happening organically on LinkedIn even before it started to insert some products and creator our tools.

So all of the social platforms have been preparing for a TikTok ban, and a lot of that effort has been focused on video right now really kind of updating their services to be more TikTok-like and Instagram, YouTube Shorts, Snap, Facebook, but even LinkedIn now has a TikTok-like service.

You've got the other guys X, Pinterest, Snapchat, LinkedIn, all standing to benefit to a lesser extent, and then potentially Amazon, Netflix, Disney, other folks as well who might be able to hold on or grab a couple of those dollars.

Adult Gen Zers also overindex on Twitter, Reddit, and LinkedIn. Younger Gen Zers grew up on social video, but older Gen Zers are still drawn to text-based and conversational social platforms, in addition to platforms offering social video. Key Takeaway: Don’t think of Gen Z as a monolithic audience. Teens are more concentrated in a few favorite destinations, making it easier to catch their attention.

As inflation eases across Europe in 2024, retail, media, and marketing firms will turn their attention to regulatory headwinds on the horizon.