蘑菇AV

Some platforms, like TikTok and LinkedIn offer tools to combat ad fatigue by measuring frequency and reach. But measuring ad frequency across platforms is more difficult, and may require the use of a third-party ad-tech. 2. Frequency issues hold back CTV advertising.

Besides TikTok, LinkedIn will be the only real bright spot. Microsoft鈥檚 social network will increase its ad revenues by 8.8% this year, reaching $3.95 billion. Reddit will also perform respectably (6.2% growth)鈥攂ut given its low base, that figure will likely be considered a disappointment, particularly in a potential IPO year. To see the full forecast, click here.

Custom GPTs can offer a higher level of personalization than standard automation by tailoring recruitment emails to a target鈥檚 specific resume, as demonstrated by Matthew Burzon, founder and president of The Source and Recruit Company on LinkedIn. Burzon said that using a custom GPT can be more tedious than full automation, as recruiters must find candidates and input their resumes or profiles.

She cites Axios's chief technology correspondent Ina Fried who says, "ChatGPT has probably changed your life the most if you are a high school or college student, if you work in customer service, or software development, coding, or if you're trying to become a prolific poster on LinkedIn.

Since then, they have acquired LinkedIn. Microsoft's acquired LinkedIn for 26 billion, Nuance Communications for 16, some other companies as well for over 300 deals actually worth over $170 billion, according to Dealogic. Mr. Nadella has also looked at companies like TikTok, Pinterest, Discord to maybe, maybe, maybe buy them, but that's just the kind of scale of this deal. LinkedIn, 26 billion.

The creator economy鈥檚 role in B2B marketing was a hot topic at LinkedIn. 蘑菇AV joined a panel to discuss its future with Neil Waller, CEO of Whalar and Rahul Titus, global head of influence at Ogilvy, which won the B2B Grand Prix for a campaign that incorporated creator content.

Instagram, LinkedIn, Twitter, Snapchat, WhatsApp, and Reddit accounts aren鈥檛 as common in the province, according to an August 2022 Leger and Ressac poll. But Quebec is ahead of English Canada in Messenger adoption. Users who are exclusive to Messenger must also have a Facebook account, so the messaging app drives up the utility of Facebook across the board.

LinkedIn expanded generative AI assistance to recruitment ads. This could also be a safer place to check out GPT-4鈥檚 ad prowess without risking loss of conversions. Who cares? Hiring managers and human resources professionals, mostly. But others should also pay attention to GPT-4鈥檚 ad possibilities. Player: Pinterest. Pinterest made Shuffles shoppable.

Carrefour is experimenting with ChatGPT and generative AI to create videos answering common customer questions, such as how to eat healthier for less, the company鈥檚 ecommerce chief Elodie Perthuisot wrote on LinkedIn.

As inflation eases across Europe in 2024, retail, media, and marketing firms will turn their attention to regulatory headwinds on the horizon.

The most trusted platform鈥攁lso the No. 2 ranked platform in our June 2022 US Digital Trust Benchmark survey鈥攚as LinkedIn, which doesn鈥檛 currently offer search advertising. There are deep privacy issues. The percentage of US adults who trust Google or Amazon to protect their privacy is more than double the percentage who trust Facebook, per a March 2023 study by Tinuiti.

Snapchat share of social network ad dollars, share of that bucket of social network ad dollars is smaller than Pinterest's, half the size of LinkedIn. They're just 3%. So Snapchat's 3%. That's smaller than Pinterest, half the size of LinkedIn. And Meta, for context, 75%. That 3% for Snapchat is also going to tick down in the next few years from 3 to 2.9.

I don't know if it's fascinating, but over the years we've watched LinkedIn, which had a pretty firmly Gen X base, as in the workforce, high users. Our Gen X is getting older and aging out of the workforce, not necessarily right now, but I'd be curious in the future how we're looking at boomers aging out and Gen X as they're leaving the workforce, what does that look like on LinkedIn?