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I'm kind of talking about sports and investment, but it's a story, really. The U.S. is incredibly good at many sports because there's a lot of investment in a lot of sports in the U.S., but I want to tell you the story of Eric Moussambani. (02:43):. Does that ring a bell with anybody? Anyone heard of him? He is from Equatorial Guinea. He turned up to Olympic trials in 2000 Sydney Olympics.

It also added episodic format options for creators and a Watch With feature for commentary over live events. Changing the screen: YouTube is also capitalizing on the fact that most US adults鈥�77.4%, per our forecast鈥攗se a smartphone while watching TV.

The opportunity: Hispanic viewers offer marketers a chance to tap into a diverse, rapidly growing consumer segment that is highly engaged with sports media and has significant buying power. Hispanic audiences have helped popularize soccer in the US, but their viewership of other sports is rapidly rising. Since 2021, Hispanic Super Bowl viewership has grown 51%.

21% of marketers worldwide will revolve US sponsorship efforts around the Olympics this year, putting it ahead of the NFL (20%) and NBA (18%), per January 2024 data from Genius Sports.

This year鈥檚 Super Bowl broadcast will air on CBS and stream live on Paramount+. The company is also broadcasting what it calls the 鈥渇irst alternate telecast of the Super Bowl鈥� on Nickelodeon, which will be aimed at younger viewers. The split telecast is a mixed bag for advertisers. It will help certain advertisers reach younger viewers.

Newsletter sponsorships, out-of-home ads, and live events are among the other influencer marketing tactics more marketers are experimenting with. Marketers are also working with creators in more creative ways. Taco Bell hired a creator, Ash Xu, to film a TV commercial, while agency Razorfish brought creators in-house to develop content for clients.

Eurovision is one of the world鈥檚 few non-sporting events that unites millions of people. Brands can incorporate popular artists鈥� songs into marketing collateral to deliver authentic experiences, build awareness, and drive sales all at the same time. Enlist singers as influencers and brand ambassadors beyond the competition.

Is my Roman Empire/Lives rent-free: Both of these phrases mean something that is perpetually on someone鈥檚 mind. For example, Oreo鈥檚 iconic 2013 Super Bowl tweet might be your Roman Empire or lives rent-free in your mind. The rent-free phrase is fairly simple to understand: It鈥檚 a concept that will never be evicted from one鈥檚 mind.

TV will officially be less viewed than digital video, according to our forecast, as users spend more time streaming appointment TV, scrolling TikTok, and watching news and sports through digital options like YouTube TV and Hulu + Live TV.

T-Mobile featured 鈥淪aturday Night 尝颈惫别鈥� actor Marcello Hern谩ndez and his mother in an ad campaign marking the iPhone 16 Pro launch. Walmart introduced The Nuevolution Project, a collection of clothing and home products from Hispanic creators.

DirecTV plans to launch genre-specific bundles around sports, entertainment, and kids and family content. Zooming out: The FAST model is rapidly growing, with new services launching and existing platforms expanding. Viewership and revenues are increasing globally, driven by consumer demand for affordable streaming options and targeted content.

Over 90% of respondents reported watching live TV in H1 2023. High TV penetration in the US is tied to a broad array of options including over-the-air network TV and cable channels that specialize in news, sports, and daytime or primetime entertainment. Almost all (99.1%) of respondents watched TV in any form in H1 2023.

Go further: Read our Live FAQ on the TikTok ban.

Prime Video hosts first upfront show: Amazon unveils a star-studded lineup of new series, movies, and sports content to attract advertisers.

Discovery is launching a 24/7 CNN stream named CNN Max on its Max service on September 27, which will be part of an open beta for news featuring both live shows from CNN and new programming tailored for the Max streaming audience. This service will be available across all of Max's subscription tiers. The platform has also hinted at expanding its sports content.

Reformation鈥檚 new ad campaign featured "Saturday Night Live" alum Pete Davidson as the 鈥淥fficial Boyfriend鈥� of the apparel brand. The campaign capitalized on press surrounding "Saturday Night Live鈥檚" 50th anniversary event and featured the formerly inked comedian without any tattoos, a look that offered the campaign earned-media buzz. 6. Coca-Cola.

NBCU's president of advertising and partnerships Alison Levin highlighted that 70% of its content hours are live moments, which it has intentionally made available on streaming platforms like Peacock.

According to Sports Business Journal, thanks to the League's newly-enhanced dasherboard technology, which allows for the seamless insertion of virtual ads during live broadcasts, the NHL can finally target Canadian fans with Canadian ads during the post-season. That's one home win for the Canada team already. And that's my three in three this month.

Roku has become a sticky platform, strategically surfacing content to users and inking crucial sports deals that make it a hub for content of all kinds. In its report, Roku attributed significant gains in sports viewership to a recent deal with Major League Baseball and to 鈥淶ones鈥� that serve as entry points for viewing NBA and NFL content.

One of the Super Bowl鈥檚 greatest strengths is bringing people together, whether they love the sport or just love any opportunity to eat chips and dip. During the Philadelphia Eagles鈥� playoff run, Philly-based deli meat company Dietz & Watson handed out free 鈥淏ird Dogs鈥� (beef franks served on green-colored buns, served with diced hot peppers, provolone, and crunchy onions) all over the city.

鈥淲e're back doing what we do best, creating impactful storytelling, and ultimately, brand distinction in 蝉辫辞谤迟.鈥�. For Nike, this means leveraging summer events like the Olympics by showcasing new products in Paris and historically underrepresented sports like women鈥檚 basketball by signing WNBA rookie Caitlin Clark.

A) True crime/investigative journalism B) News/politics C) Sports D) Interview/conversational. Some 20% of consumers over 45-year-old listen to podcasts about news/politics, 14% listen to interview/conversational podcasts, 12% listen to true crime/investigative journalism podcasts, and 12% listen to sports podcasts, according to data from CivicScience.

With a small but engaged audience, Amazon-owned Twitch has the potential to be a powerful live commerce platform. There will be 37.2 million Twitch users in the US this year, up 2.2% YoY, per a February 2024 蘑菇AV forecast.

Other gaming opportunities for marketers include static surface advertising and real-time events like sports games. Web3 and metaverse technologies could help marketers hit their goals. While companies are pulling back on metaverse investments, the development of underlying technologies and user trends could still have an impact on gaming this year.