蘑菇AV

My厂辫辞谤迟蝉鈥� $69.99 is significantly more expensive than Venu鈥檚 planned launch price but still cheaper than competing pay TV and sports services like YouTube TV, Hulu + Live TV, and Fubo鈥攖hough its packages that contain specialty sports like the SEC eclipse competitors鈥� pricing.

OpenAI launches real-time ChatGPT search: Users access live info with conversational ease in an attempt to take market share from Google.

Fox has committed to focusing on live programming like sports and news, areas where it continues to capture loyal audiences and advertiser interest. Tubi has been doing well of late, surpassing Peacock and Paramount+ among others in streaming viewership. Its free, ad-supported model, diverse content, and focus on younger viewers fuel its appeal.

Sports streaming momentum keeps building: Roku and NBA team up on FAST channel as Peacock and Prime Video win more exclusive streaming deals.

Live Nation expects 2025 to be another record year for concertgoing, as global tours from superstars like Oasis, Coldplay, and Beyonc茅 fuel attendance and ticket sales. While it may seem counterintuitive for concert demand to be so strong even as other areas of discretionary spending, like travel and restaurant meals, falter, it鈥檚 clear that a sizable number of consumers view entertainment as a necessary splurge in an era of uncertainty. That could help give the US hospitality industry a much-needed boost as it grapples with declining international demand.

Its success attracting new viewers and political ad dollars in 2024 showed that there is significant appetite鈥攁nd opportunity鈥攆or live, free digital video around major events. We forecast that Tubi鈥檚 US ad revenues will pass $1 billion for the first time this year, climbing 19.2% to $1.17 billion.

On today鈥檚 podcast episode, we discuss how March Madness viewership stacked up this year, if women鈥檚 college basketball was able to sustain the bump from the 鈥楥aitlin Clark effect鈥�, and how viewers of women鈥檚 sports are both different and the same. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Paola Flores-Marquez, Vice President of Content Paul Verna, and Vice President of Inclusive Insights Charlene Polite Corley. Listen everywhere and watch on YouTube and Spotify.

Shoppable media helps brands monetize live events. Sports ad inventory growth creates new, niche opportunities for brands. 5 key stats on CTV: Growth normalizes, subscriptions reign, and ad spend evolves. Reallocation from linear TV is the No. 1 source for funding CTV ad spend increase. Note: The Rio 2016 Olympics took place between August 5-21, 2016.

Use this chart: Marketers and retailers can take note of Ticketmaster鈥檚 dominant position in the marketplace as a signal for prime advertiser audiences, providing reach for sports brands, event sponsors, and businesses of all sizes. Additionally, marketers can strategically offer targeted discounts for live events to address the price sensitivity felt by Gen Z. Related 蘑菇AV reports:.

Disney acquires Fubo, clearing Venu 厂辫辞谤迟蝉鈥� troubled launch: The deal hints at future media mergers and sets the stage for a streaming shakeup.

US sports betting is on the rise, with total sports betting handle projected to increase by 35.0% to $184.45 billion this year, according to our March 2023 forecast. Sports betting site FanDuel had a Super Bowl ad for the (sports) books last year, featuring a live field goal kick from former NFL player Rob Gronkowski. FanDuel will be back in 2024鈥檚 game, featuring Gronkowski making another attempt.

Nearly half of US adults who have made a purchase via shoppable commerce have done so on social media, according to our February 2024 survey conducted by Bizrate Insights. But budding partnerships between brands and streamers may shift more commerce toward connected TV (CTV) platforms, especially around live events. For example, Paramount piloted a shoppable experience during the CMT Music Awards, NBCUniversal launched a new shoppable ad format ahead of this Summer鈥檚 Olympics, and Amazon added shoppable ads to its Amazon Prime platform.

Sports programming remains a relatively bright spot, but entertainment companies heading into Upfront season will need to lean heavily on live events and proven franchises to secure commitments. Our take: Marketers who can stay agile, build contingency plans, and focus on value-based messaging are more likely to come out ahead.

Record viewership for women鈥檚 sports is finally making brands take notice: A coalition of brands and sports leagues is pressuring networks to give women鈥檚 sports primetime slots.

Faced with booming media rights costs and legalized gambling, broadcasters, streaming services, and leagues are navigating how to stay innovative, remain profitable, and keep sports accessible for everyone. Media rights costs for major sports have surged dramatically, posing a significant challenge for traditional broadcasters like NBC and Disney.

This includes creating branded content, sponsoring premium sessions that offer ad-free listening in exchange for engagement, and partnering on exclusive live events. For example, Nike created a collection of playlists for runners under its Nike Run Club label, and FanDuel cohosted a Super Bowl Weekend VIP party featuring special performances.

Streamers will grow ad inventory through live events. Netflix is expanding its lineup of live events, from reality show reunions to sports championships, to attract more ad dollars. This November, Netflix will stream the boxing match between Mike Tyson and Jake Paul and starting in 2025, Netflix will be the home of the WWE鈥檚 weekly wrestling show 鈥淩aw.鈥�