蘑菇AV

The least popular was stories, 68%, so only 10 points difference, but still was towards the bottom, live-streaming, 64, and image and video filters, 48. Story two. BeReal is testing a new BeReal bonus function in the UK that would let folks post more than once a day.

Last year I thought they did some very interesting innovations in terms of live streaming and all the back to school concerts with really famous people that were in that sweet spot for the younger population. And so I just think that they're continuing to push the envelope across fun and maybe a little bit more difficult topics that are really important to address. Sara Lebow:.

But mainly it's because search and discovery are moving onto new channels and TikTok has been the big beneficiary here for now, as long as it keeps its US business going, and it has bigger plans for social shopping with more integrated livestream commerce that it's testing out right now.

Davis also notes that, along with the marketplace, TikTok has a new affiliate program that lets creators get commissions on products they sell in both videos and livestreams, without needing to work out deals outside of TikTok itself. But Max, the TikTok Shop being rolled out in the US. What to you is the main take of the story? Max Willens:.

Jul for deals, as it was called, combined shoppable content in an interactive live streaming experience with a game show format. Sara Karlovitch of Marketing Dive notes that during the event a bunch of TikTok influencers played a series of games while viewers worked cooperatively in the chat to unlock specific deals.

Everyone probably remembers Amazon's spark and how little traction that got and their attempts at adding a social component to the livestream shopping, which hasn't really worked either. So instead of trying to build something, why not buy a huge source of offsite supply and a scaled laboratory where they can figure out how social and search can work together more effectively?

I think you're also wanting to distinguish between this larger financial services apparatus that is down the road versus engaging directly with TikTok and buying something from TikTok, because I think it's important to remember how powerful this live streaming commerce that TikTok is going to be, basically, driving, what a powerful proposition that is.

Is it on your website, like they were talking about Lego Land and how it's on their website versus other platforms where there's this social media platforms kind of like how we think about live streaming, where do you do it? But what I would say is I don't know that you need to be an established brand.

At the same time, Amazon is growing its subscription bundling business, and its Twitch livestreaming app is testing short-video features. Amazon Prime Video viewership is gaining ground. The retailer has solidified its No. 2 position among US OTT video services, keeping a comfortable lead over Hulu and narrowing the gap with market leader Netflix.

Kind of live stream shopping didn't super take off, but if you think about all the different asset types that you're going to get from that live-streaming and all the fanfare, I think it's just about the KPIs we use to measure success. So will this concession drive Lays chip sales? Maybe not, but will people think NBC is cool? Will they think Lays is cool?

But in the US apparently, people associate too many ads to bad live-streaming service and don't have that empathy around, "Oh, I get it. They need to run a business.".

But if we start thinking about it like livestreaming where it's not really we're not doing it yet, but we think that there is potential for certain product categories and for certain use cases, maybe there is for this too, although probably Thriller is not the right show. Paul Verna:. Like when I watch Citadel, I'm definitely going to buy those stilettos, but I'm just not going to do it in the moment.