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Mexico, Brazil, and inflation-skewed Argentina will remain in the top five for digital ad spending growth for most of the next four years, and Colombia will eventually join them in the top 10 for much of that period as well. Chile and Peru will lag their peers but still produce decent growth.

Among internet users, South Korea will also take the top spot, followed by India, the US, and Mexico. Asia-Pacific is way out in front, but its individual markets have very different trend lines. Nearly 1.5 billion people in Asia-Pacific will be digital gamers in 2023. China is home to the largest cohort for now, but India will produce more new gamers than anywhere else in the coming years.

In Mexico, for example, Mercado Libre, Amazon, and Walmart de 惭茅虫颈肠辞 (Walmex) were among the 10 most visited websites in 2022, according to Admetricks, which monitors online media in the region and Spain. Prominent publishers El Universal and Milenio received fewer monthly unique visitors. Similarly, Mercado Libre ranked above publishers in Argentina, Chile, and Colombia.

Walmart de 惭茅虫颈肠辞 y Centroam茅rica (Walmex). Worldwide Independent Network of Market Research (WIN).

For sub OTT, Brazil, Mexico, India, and Argentina will round out the top five for viewer growth in 2024 and in 2025, trailing only Indonesia both years. China will have the most viewers by a huge margin, but India has the most headroom. China鈥檚 massive market only benefits its domestic sub OTT platforms.

In the UK, Mexico, and Japan, Amazon鈥檚 share is much lower. Domestic competition is also stronger in these countries. For example, Mercado Libre鈥檚 share of ecommerce in Mexico will be 16.0% this year, greater than Amazon鈥檚 13.7% share. Here again, no such domestic rival exists in Canada. Only Germany鈥檚 Amazon ecommerce share (51.1%) is higher than Canada鈥檚.

Though it will also face strong competition from Amazon in Brazil, Colombia, and Mexico.

The top five countries worldwide were rounded out by Mexico (33.3%), Brazil (32.5%), and the US (32.4%). Tablet ownership (18.9%) is lowest in India compared with Asia-Pacific neighbors. Just 12.5% of respondents with low incomes owned a tablet, and 10.7% of rural respondents. Japan. The country ranks last worldwide for time spent with PC/laptop/tablet.

Methodology: Data for retail ecommerce sales for Alibaba and in Mexico and Mercado Libre's retail ecommerce sales in Mexico figures are both from Insider Intelligence's June 2022 forecast. Data from Amazon is from Insider Intelligence's November 2022 forecast.

Walmart de 惭茅虫颈肠辞 y Centroam茅rica (Walmex).

Walmart de 惭茅虫颈肠辞 y Centroam茅rica (Walmex).

Mexico will be the only country where YouTube will trail Facebook beyond 2026. Mexico is YouTube鈥檚 third-most-penetrated market among internet users worldwide. The country was YouTube鈥檚 most penetrated market from 2016 to 2020, before falling to third place in 2021.

India and Indonesia have more upside at this point, and Mexico has the most intriguing outlook in the West. Some of these patterns will change year by year, but some will hold for the next half-decade or so. These newly stable trendlines represent useful guidance for longer-term decision-making. Behind the Numbers.

Prominent players like Amazon, Mercado Libre, Rappi, and Walmart de 惭茅虫颈肠辞 y Centroam茅rica (Walmex) already offer brands the ability to programmatically buy ads on and off their websites. Others will likely follow suit as competition for ad dollars heats up. Brick-and-mortar will be retail media鈥檚 next frontier.

I want to say Mexico, because my friends were driving at 12, but-. Marcus Johnson (01:26):. 12? Jennifer Pearson (01:26):. 12? Paola Flores-Marquez (01:31):. I don't think it was legal. I think it was just a country thing. Jennifer Pearson (01:35):. That's not even remotely legal. Oh my goodness. Paola Flores-Marquez (01:37):. Hey, it's the middle of nowhere. You have to get around, and it's a farm.

Why it matters: With numerous brands already running RCS campaigns globally, especially in Android-dominant markets like India, Brazil, and Mexico, the US should see a surge in RCS adoption following the iOS update. This shift will not only improve communication but offer marketers a powerful tool to enhance customer interactions and achieve better outcomes.