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Young consumers are more optimistic: Bank customers are driven to financially succeed this year, but younger customers seem to be taking a more active approach to achieve it. 74% of Gen Zers and 75% of millennials think their finances will improve this year, versus 67% of Gen Xers and 50% of baby boomers. 59% of Gen Zers and 60% of millennials plan to change how they invest this year, far outpacing older

AI companionship: Gen Zers and younger millennials make up a significant portion of Character AI鈥檚 user base, per The New York Times, and 24% of adult generative AI (genAI) users use the technology for companionship. Some of those companions landed Character AI in hot water when personas of deceased and living people were created without consent.

Thirty-two percent of Gen Z gamers and 26% of millennial gamers play on a Nintendo Switch, per Collage Group. By comparison, only 13% of both Gen Z and millennial gamers use any other handheld console. A new era? The Switch 2 could reconfirm Nintendo鈥檚 presence in the handheld gaming market if its price tag is balanced with feature updates. The current OLED model retails for $349.99.

Almost a third (32%) of US Gen Zers and over a quarter (26%) of millennials use a Nintendo Switch, according to a July 2024 report from Collage Group. Here are a few things marketers need to know about Nintendo's new console. The first Switch put Nintendo back on top.

Key stat: Consumers are redefining Valentine's Day as more than just a holiday for romantic partners, and brands can embrace this shift to create more diverse marketing campaigns. 60% of young adults 18-24 are at least somewhat likely to buy themselves a Valentine鈥檚 Day present this year, up from 58% last year, according to a CivicScience study.

A July survey from Nationwide and The Harris Poll found that millennials (ages 28 to 43) are more likely than other generations to provide financial support to their aging parents, children, or any grandchildren. Providing such support often forces consumers to make trade-offs, such as skipping meals or not buying groceries.

Despite the assumption that the gaming industry skews young, Zynga is confident that mobile gaming is fueled by millennial and Gen X women.

Apart from open banking鈥檚 influence, Gen Zers and millennials will be major drivers of growth in digital-only bank account openings. These consumers are the most likely to switch where they bank in search of better digital experiences, per RFI Global.

Gen Z steals the limelight in the UK when it comes to digital habits. But millennials are even more digital, and Gen X sweetens its own 鈥渄igitalness鈥� with financial clout.

AI training opportunities are given to just 22% of baby boomers and 28% of Gen Xers, compared with 45% of Gen Zers and 43% of millennials. Gender imbalance: As workplace AI adoption grows, women are less likely to be offered access to the tech by their employers and are less confident in their AI training.

Adding Venmo as a payment option can boost JetBlue鈥檚 appeal among younger consumers: 45% of millennials and 42% of Gen Zers use Venmo, per a March 2023 survey from The Motley Fool. What it means for Venmo: This tie-up can help PayPal monetize Venmo. The average revenues per account that uses Pay with Venmo are roughly three times that of all Venmo accounts, per PayPal鈥檚 Q3 earnings.

Marketing to Gen Z requires a different approach than marketing to millennials. Abercrombie & Fitch learned this the hard way as its millennial playbook became outdated for younger shoppers, earning it the title of 鈥渕ost hated retail brand鈥� in the US in 2016 by the American Customer Satisfaction Index.

It鈥檚 no surprise that 18- to 24-year-old TikTok users spend a lot of time on the app鈥�79 minutes per day, according to our latest forecast. But what鈥檚 not so obvious is that Millennials and Gen X users are gobbling up tons of TikTok videos, too.

Gen Z is ready to spend this season. Millennials may be a bit cautious. YouTube is the place to go if brands want to get on Gen Alpha鈥檚 radar. And for older consumers, trust is the key to getting them to spend. Here鈥檚 how retailers can appeal to each generation as the holiday season readies for Cyber Five.

Gen Z will make up 20% of the population in the US this year, putting it solidly in line with millennials, Gen X, and baby boomers, per the US Census Bureau. That said, 42% of Gen Zers will still be minors, and as a result their spending power will remain below that of older generations.

Gen Zers aren鈥檛 watching appointment TV. They鈥檙e not even the biggest cohort of connected TV users. (That distinction goes to millennials.) Instead, Gen Z is watching short digital videos and looking for new ways to interact with friends. Here are five charts on what Gen Z鈥檚 media consumption looks like.

Millennials are the age group most likely to buy products or services advertised on podcasts, according to a survey of US podcast listeners by Morning Consult. These ads are also more likely to drive purchases among listeners earning more than $100,000 per year.

Just as Facebook became the platform that defined 尘颈濒濒别苍苍颈补濒蝉鈥� social media experience, TikTok is cruising toward a similar status for Gen Z鈥攂ut it鈥檚 taking a different route.

Tinder is the go-to dating app among millennials and Gen Zers in the US, but when it comes to adults 50 and older, Match.com is the online platform of choice, per the Pew Research Center.

Gen Z, millennial shoppers love self-checkout: But everyone else is divided due to concerns over ease of use and theft.

In the US, 56% of Gen Z adults prefer to buy from companies that reflect their social values, according to Morning Consult. Gen Z鈥檚 figure is slightly lower than those of other generations, with Gen X at 61% and baby boomers and millennials at 59% each.

Gen Zers and millennials are more likely than older generations to do their holiday shopping in-person at the mall, whereas Gen Xers and baby boomers are more likely to shop online via retailer websites, per The Harris Poll.

TJX is thriving as more consumers turn to off-price retail: The company鈥檚 鈥渢reasure hunt鈥� experience is resonating with Gen Zs and millennials, as well as driving repeat visits from bargain seekers.

37% of US Gen Zers and 32% of millennials have used a buy now, pay later (BNPL) service to make at least one purchase recently, according to Morning Consult.

Key stat: Among US adults who are very trusting of generative AI, 60% are men and 40% are women, according to Morning Consult. People who trust AI also tend to be millennials and have less than a college education.