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The retail industry is still playing catch-up on mobile ad spending. Mobile ad spending growth remains roughly in line with the average. Retail spends the most in dollar terms on mobile ads due to its sheer size: $46.68 billion in 2023, growing to $59.06 billion in 2025.

Even with privacy headwinds, companies have found innovative methods for targeting and attribution, such as Meta鈥檚 AI-powered Advantage+, that will continue to boost mobile ad spend. Hybrid monetization strategies will grow. Even so, app and media companies are looking to diversify revenue streams.

Mobile ad spending, like retail media ad spending, went from $1.7 million to $40.8 billion in 5 years, from 2011-2016. In terms of the shift in ad dollars, the meteoric rise of retail media today parallels the mobile advertising revolution over a decade ago.

Mobile ad spending for CPG is forecast at $33.94 billion, significantly higher than media and entertainment at $22.62 billion and healthcare and pharma at $12.06 billion. CPG鈥檚 nonmobile ad spending is estimated to reach $14.86 billion, less than half of the retail industry's $31.86 billion. Search ad spending for the CPG industry is slated at $19.53 billion, compared with $39.85 billion for retail.

Mobile ad spending growth will exceed digital growth in the region for years to come, but only by a little bit each year. In an almost universally underdeveloped ad space, Indonesia remains the market with the most promise. If Indonesia had a digital ad market commensurate with its ecommerce market, it would produce billions more in ad spending per year.

But it鈥檚 also welcome news for Google and Meta, which are competing with Apple for mobile app ad spend. 2. Video content boosts time spent on social media. This year, we expect US social network users to spend an average of 1 hour and 46 minutes across all the platforms they use, up from 1 hour and 23 minutes in 2019 (before the pandemic spike in social media activity).

Overall US mobile ad spend will grow 14.4% this year, reaching $202.59 billion. Impact of the prediction:. Google鈥檚 deprecation of third-party cookies will change the mobile browsing experience, Newman said.

We expect in-store tap-and-pay transactions to contribute 58% of that mobile spend, with internet-based (wallet, app, and browser) smartphone retail sales making up the remainder. Digital wallet sales growth will benefit from newly introduced features that boost user loyalty and purchase conversion. Commerce management tools incentivize consumers to centralize purchasing within their wallet of choice.

More than 90% of time spent on mobile is in apps, but only 81.8% of mobile ad spend will go to in-app placements this year. Why? Because about a quarter of 鈥渙ther鈥� activities still occur on the web, including much of mobile shopping. The web also still has life on desktop.

But we expect just 3.9% of US mobile ad spend will go to the category in 2023. The hesitation: Gamers are savvy internet users, so in-game ads need to target the specific game and platform where they鈥檙e featured. Gamers also tend to be young: Penetration is highest among people in the US ages 18 to 24 (75.0%) and 12 to 17 (71.9%), per our forecast.

鈥淲e expect mobile ad spend to reach about $194 billion in the US in 2023. This is accounting for any type of economic slowdown we've had so far鈥攁nd [that] we expect,鈥� said our analyst Yory Wurmser on a recent webinar. Mobile AR advertising will grow from $4.1 billion in 2022 to reach nearly $10 billion by 2026, according to Artillery Intelligence. Social media and gaming will drive this trend. 2.

In 2023, healthy growth for display and mobile ad spending (15.0% and 16.5%, respectively) will help maintain digital鈥檚 momentum. Prediction. The greater emphasis on digital will drive companies to implement more mobile-only strategies that meet consumers where they are.

Mobile ad spending in India will grow by 27.8% in 2023, which only slightly outpaces growth for digital overall. This could be due to the lower-than-average smartphone adoption rate among internet users (80.2%). Total media ad spending growth in Southeast Asia is at parity with growth worldwide.

Mobile ad spending is set to increase year by year, even though mobile鈥檚 share of time spent is now declining. How Our Forecasts Account for Multitasking.

More than 90% of time spent on mobile is in apps, but only 81.8% of mobile ad spend will go to in-app placements this year. Why? Because about a quarter of 鈥渙ther鈥� activities still occur on the web, including much of mobile shopping. The web also still has life on desktop.

Mobile spend dominates, but nonmobile鈥攆ueled by CTV鈥攚ill surpass traditional this year. The mobile proportion of media ad spending will continue to increase through our forecast, and by 2027, it will account for two-thirds of the total. However, next year will be the first where digital nonmobile overtakes traditional spend.

The finserv sector has a higher-than-average mobile ad spend penetration, at 77.8% in 2023. To view the full forecast for mobile phone banking users, click here. The healthcare and pharma industry proves to be another example of regulatory restrictions. Like financial services, health and pharma digital ad spending is limited in Canada by regulation.

The travel and retail industries will post healthy digital ad spending growth figures this year, but many other verticals we track will underperform compared with the national growth average. Next year is looking better for almost all of them.

Key Question: After two years of rapid acceleration, how will total media, digital, and mobile ad spending fare in Latin America this year? KEY STAT: Five of the six Latin American countries we track will dominate this year鈥檚 top 10 in digital ad spending growth. Inflation will fuel Argentina鈥檚 growth figures, but gains elsewhere will be genuine.