蘑菇AV

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

After a 13.9% increase in 2024, US healthcare and pharma industry mobile ad spend growth will slow slightly, rising 5.7% this year to reach $13.32 billion, 42.6% of the industry鈥檚 total media ad spending, per our forecast.

Mexico is Latin America's second-largest ad market by total spending but has the highest digital ad penetration in the region. Here, we explore the country's consumer behaviors and opportunities for advertisers.鈥�

Key Stat: Mobile ad spending will account for 54.6% of total advertising in Canada in 2024. Executive Summary. Total ad spending growth in Canada will rebound this year. A slower 2023 resulted from poor economic conditions, but consumer confidence is improving, and advertising budgets have increased in anticipation of greater consumer spending.

Click here to view the full forecasts for retail media, CTV, and mobile ad spending. Retail media is digital advertising鈥檚 new poster child. Within digital, brands will look here when market conditions are tough. These networks offer rich first-party data鈥攐ften in environments where intent to purchase is already high鈥攁nd closed-loop attribution.

AppLovin faces fraud allegations from short sellers: Accusations of deceptive ad practices and data misuse put the firm under pressure; leadership denies the claims.

AppLovin exits gaming in $900M sale to focus on AI-driven adtech: The company sells its entire "apps business," shifting its strategy to prioritize ad mediation, automation, and performance-based advertising.

Mobile ad spending will account for 66.0% of total digital ad spend in 2024, despite only 50.3% of the total time spent with digital media being on mobile. Mobile apps will generate 82.0% of that mobile ad spend. Hybrid monetization models will grow.

We expect in-store tap-and-pay transactions to contribute 58% of that mobile spend, with internet-based (wallet, app, and browser) smartphone retail sales making up the remainder. To view the full forecast, click here. Digital wallet sales growth will benefit from newly introduced features that boost user loyalty and purchase conversion.

By comparison, the top two ranking industries by mobile ad spending share, entertainment and telecom, will put 73.5% and 72.1%, respectively, into ads on mobile devices. Mobile ad spending growth is slowing. This industry will spend $10.92 billion on mobile advertising in 2023, up 11.0% YoY. But growth will dip to 6.7% in 2024 and 6.9% in 2025.

But it鈥檚 dropping as a share of total mobile ad spending, accounting for only 18.2% of mobile spend in 2023. That, combined with reduced targeting abilities thanks to the deprecation of cookies, could mean lower prices. The rapid growth in grocery app users could feed the retail media craze. With grocery apps growing extremely fast, they could become an even bigger part of mobile strategy for brands.

Use this chart: Marketers can use this chart to make the case for mobile advertising spend, emphasize the importance of prioritizing digital formats, or benchmark their overall media budget allocation for 2025. Related 蘑菇AV reports:. The Global Media Intelligence Report 2024. 7 Charts That Define Digital Markets in 2024 and Beyond.

That rapidly shifted in line with broader mobile ad spending trends to the point that mobile now accounts for about 8 in 10 programmatic advertising dollars. CTV has now surpassed the desktop/laptop share of spending. One of the big growth engines for programmatic ad spending in the UK is coming from CTV.

Mobile ad spending is less of a focus in healthcare and pharma than in other sectors. Mobile will account for 57.1% of the industry鈥檚 digital ad budgets in 2024, or $12.61 billion. It鈥檚 the lowest percentage devoted to mobile out of any industry we measure. Conversely, healthcare and pharma devote more of their budgets to nonmobile ad spending (~ 43%) than any industry we cover.