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There鈥檚 also the question of monetization. OpenAI loses money on every user query鈥攁nd there isn鈥檛 a clear path toward profitability. Global search advertising spending will total $282.36 billion in 2024, per our forecast, so it鈥檚 likely that OpenAI will monetize with ads, but it鈥檚 unclear if the market will support the somewhat untested format.

Users who make purchases via the device鈥攖he brass ring of smart speaker monetization鈥攚ill edge past 10% of the population in 2024. To see the full interactive forecast, click here.

Monetization is hard: The move to transform WhatsApp represents a major effort by Meta to monetize a significant resource that until now has generated relatively small revenues鈥攖hough how the company plans to generate revenue from the feature remain hazy. Meta paid $22 billion for the platform in 2014, making it the company鈥檚 most expensive acquisition.

Yaccarino鈥檚 TV and streaming background makes her a strong choice to oversee that transition and develop a monetization strategy. Our Take: Musk鈥檚 plan for platform X still isn鈥檛 clear, but Yaccarino has expressed support for his vision.

After a few years as the darling subchannel of the affiliate ecosystem, content is now crowded, competitive, and, increasingly, sophisticated: At least a third of publishers say they now use four different monetization strategies, including coupons, editorial recommendations, loyalty, and deals, according to the Martech Record survey of 66 publishers.

YouTube鈥檚 struggle with monetization is real, as it will only draw $0.13 per hour of time spent per person this year. Marketers know YouTube鈥檚 reach is unmatched, but neither Google nor its advertising partners have unlocked its potential yet. What does it all mean?

As a result, brands will continue to be an integral part of creator monetization this year. De-influencing is still influencing. De-influencing is the creator trend of the moment: Creators are using their platforms to tell their audiences what not to buy.

We usually hear something along the lines of, "Engagement and monetization are going in the right direction." Or, "We're encouraged by growth and engagement and monetization," plus one or two usage figures. And it's one of the clearest examples, I think, of the way that performance can be spun to look good.

US adults are more receptive to ads or ecommerce features on social media platforms, preferring them over other monetization approaches like subscriptions or data sales, per YouGov. As social media platforms refine their social commerce strategies, they seem to be splitting into two groups: those using ads to increase commerce adoption and those using in-app features to boost social purchases.

础尘补锄辞苍鈥檚 monetization may not be realistic in the near term, but if Walmart could even close the gap with Instacart on average revenues per user, it would add a couple billion dollars in ad revenues.

Its Q1 earnings beat estimates due to its ad performance, but the company lost $200 billion in market cap Wednesday due to spending billions on AI investments with sparse monetization plans for the technology. Meta is focusing on developing open-source AI models and weaving AI into its products and services, including its ad platform. Yet such moves don鈥檛 generate direct revenues from the technology.

More creators are turning to other monetization tools, such as Kajabi (which Kim now heads), Spotter, and LTK, to help them generate revenues. Metaverse hype takes a back seat. The metaverse and NFT buzz that fueled last year鈥檚 event was largely absent this year. Instead, while SXSW was going on, Meta quietly announced it was withdrawing support for NFTs.

Monetization of AI-assisted search answers isn鈥檛 as straightforward as that of conventional search engine results pages. Right now, there are more questions than answers鈥攁nd quite a few concerns. There will be less鈥攐r less prominent鈥攁d space. The way chat answers are displayed draws the eye to one place on the search results page, and with fewer high-impact placements, costs will likely rise.

鈥淥ur focus is connecting our database to third-party platforms and in-store for top-of-funnel and mid-funnel marketing,鈥� said Mario Mijares, vice president of insights, loyalty, marketing, and monetization platforms at 7-Eleven, during Advertising Week New York 2023. 2. Organic search. How people search for a brand is how they view that brand.

But there are still many unanswered questions about the development and monetization of social media genAI chatbots. GenAI chatbots present opportunities and challenges for advertisers. GenAI chatbots are a shiny new toy on social media for users to have fun with and will drive short-term engagement.

And privacy concerns over Threads鈥� data collection policies could hamper Meta鈥檚 monetization efforts. Threads could increase engagement on Meta鈥檚 platforms. Twitter and Instagram have plenty of user overlap. Roughly 57% of US Instagram users used Twitter as of June 2022, just a few months before Musk鈥檚 takeover, per our US Digital Trust Benchmark survey.

For a deeper dive on best practices in leveraging influencers, read Jasmine Enberg鈥檚 鈥淚nfluencer Monetization 2023: Payment, Content, Platform, and Measurement Tactics to Optimize Creator Campaigns.鈥�.

Can TikTok match YouTube for creator monetization? Many YouTubers have proven an easy path to monetization based on audience size. TikTok is now a rival creator platform since brands rely on creator tie-ups to effectively promote on the platform. Given this brand support of creators, we expect TikTok to make a bigger dent in Canada鈥檚 creator economy this year.

Other activities, like direct messaging, gaming, or livestreaming, have lower monetization potential but can help platforms boost time spent among Gen Zers. Platforms that can win more Gen Z loyalty in these areas stand to benefit from greater usage time. Key Takeaway: Our research shows that Gen Zers use multiple platforms for key social media activities.

But monetization for creators on TikTok is heavily focused on brand partnerships, which fund much of the creator activity on the platform. Sources. Angus Reid Institute. Edelman. Ipsos. Media Technology Monitor. Merkle. Numeris. Toronto Metropolitan University.

The hype engendered by the explosive growth of podcast listenership in recent years has worn down, thanks to challenges with monetization and over-investment from players like Spotify. That said, over 100 million people in the US will listen to a podcast at least once a week this year, and that figure continues to grow. The marketing opportunity with podcasts remains if the nut can be cracked.

As it continues to push Reels to the center of its business, we expect it will leverage its prowess in commerce to move the needle on monetization. TikTok is revving its commerce engine. It鈥檚 now building out a retail ecosystem around its shoppable ads, including a seamless conversion experience in-app.

Developers are adjusting their monetization strategies. According to Unity, 94% of hypercasual games monetize with ads, so these games were hit hard by Apple鈥檚 changes.

Publishers themselves will need to rethink their monetization strategies as bots scrape content, reducing traffic volume. What does this mean for marketers? The vast increase in genAI tools will accelerate change and punish marketers who lag in deploying these tools. Search begins its first major transformation in decades.