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Is that 200,000,000 in the US or just worldwide? Paul Verna (05:28):. Worldwide. Daniel Konstantinovic (05:32):. Worldwide, I believe. Paul Verna (05:33):. In total. Marcus Johnson (05:33):. Okay, okay. And so how many streaming services are at that level at this point? Netflix, Prime. Daniel Konstantinovic (05:42):. Netflix, Prime, I believe Disney, Hulu. Paul Verna (05:46):.

TikTok has already overtaken YouTube in average time spent per day with US adult users鈥攁nd Netflix may be next. 鈥淭he addictive nature of TikTok is strong enough that it鈥檚 causing people to actually turn off streaming for a little while. And maybe [they] come back to it, or maybe not,鈥� said Williamson. Listen to the full episode. This was originally featured in the eMarketer Daily newsletter.

The news: Netflix is contemplating a price increase for its ad-free service, according to The Wall Street Journal, with indications that the hike might be implemented a few months after the Hollywood actors strike concludes. This increase is proposed for multiple markets, primarily starting with the US and Canada.

Netflix phases out Basic plan amid ad-supported regrets: The company鈥檚 approach to lifting ad-tier subs puts it far behind Amazon.

On today's podcast episode, we discuss what was behind the streaming giants staggering subscriber growth, how Prime Video's new ad-tier will affect Netflix, and how a deal with the WWE changes its sports strategy. "In Other News," we talk about an important milestone for ad-supported video streaming. Tune in to the discussion with our analyst Daniel Konstantinovic.

A March 2023 Morning Consult survey found 1 in 4 US adults have cut back on streaming video subscriptions, such as Netflix, in the past year due to inflation. US consumers spend an average of $48 per month on streaming video services with millennials spending the most at $54 per month, according to an April 2023 Deloitte report.

Netflix with ads is trailing streaming rivals: The service is struggling to compete with recent entrant Amazon and has lowered CPMs.

Free ad-supported streaming TV (FAST) services like The Roku Channel, Tubi, and Pluto TV will bring in tens of millions of viewers this year, though time spent with the platforms isn鈥檛 comparable to that of Netflix or YouTube, according to our forecast. Still, marketers should keep an eye on these streaming services, especially those with parent companies like Paramount or Fox that may be able to spin free viewers into paid members.

On today's podcast episode, we discuss Caitlin Clark's impact on the WNBA, how digital advertisers are acknowledging societies concerns over technology whilst advertising on it, if there is room for two YouTube's (one called TikTok), what to make of the NFL coming to Netflix, the happiest places in America, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and vice president of content Paul Verna.

And I think this shows them toying with the idea that we're Netflix, people come to us for premium content, premium scripted content. Maybe they don't come to us for live sports, but they come to us for events related to sports outside of the regular season, so things like this.

This year 105.3 million people in the US will watch live sports via digital, up 10.2% over 2023, per our forecast. Streamers鈥攁nd advertisers鈥攚ill be there to meet them. 2. Ad tech moves in-house. Netflix announced its own in-house ad platform, terminating its partnership with Microsoft.

I'm afrAId of Netflix having a personalized experience for me if I went into a store because I watched the serial killer documentaries and I am terrified of what that in-person experience would be. Sara Lebow (25:36):. Tape. All right, so we're rejecting Netflix. Sorry to Jeremy.

Over two-thirds of the viewership on Peacock, Paramount+, and Hulu will be ad-supported next year, according to our inaugural US ad-supported streaming viewers forecast. But after avoiding ads for more than a decade, Netflix is taking a cautious approach to shifting viewers over. Hulu has the most ad-supported viewers among US streaming services.

CTV is still one of the fastest-growing channels in advertising, fueled by Netflix, Disney+, Max, Amazon Prime Video, and more adding ads to their platforms. But the previously skyrocketing channel has matured, leaving a new TV landscape where advertisers must contend with balancing ads between linear and CTV and buying inventory even as volume shrinks. Here are five key stats advertisers should know about CTV.

Driving there was that fear, but that was before Max, formerly HBO Disney plus Netflix all got into advertising and then all these streaming services, including those and others have paid a lot of money to have live sports.

Netflix accounts for more than one-fifth of total streaming time spent, but because it has so few viewers on its new ad plans, it will represent just 2.5% of US CTV ad revenues in 2023. This indicates that, due to its massive userbase, Netflix has the most potential to expand ad revenues. YouTube leads in time spent and ad revenues.

On today's episode, we discuss the significance of Netflix saying it has 5 million monthly active users on its ad tier, the biggest impacts of the new streaming service Max, and how much noise a combined Paramount+ and Showtime offering can make. "In Other News," we talk about the current state of esports and what the best connected TV (CTV) ad formats are. Tune in to the discussion with our director of Briefings Jeremy Goldman.

Read the full report, US Ad-Supported vs. Ad-Free Streaming Video Viewers 2024.

During its first six months with advertising, Netflix reportedly let advertisers reclaim their money after missing viewership targets and canceled its first in-person upfront a week prior to the event.

Netflix鈥檚 ad tier rebounds from a shaky launch: With viewer expectations hitting their marks, Netflix is looking to the future of its ad business.

On today's episode, we discuss what the new normal looks like at Netflix, why its ad-supported tier isn't helping much, and what the first DVD ever mailed by the company was. "In Other News," we talk about Meta, TikTok, and YouTube facing off at this year's NewFronts and whether instant videos could be the next big AI development. Tune in to the discussion with our director of Briefings Jeremy Goldman.

So talking about Netflix, password sharing strategy, Netflix saw a jump in subscribers as it started to curb password sharing and the US research company, Antenna said Netflix added nearly a hundred thousand daily signups on May 26th and 27th, days after they started the password sharing crackdown that saw Netflix start charging password shares to add folks to their accounts who lived outside a member's

On today's podcast episode, we discuss why more people just signed up to Netflix than expected, how much of their revenue will come from ads, and what its "Next Act" will be. Tune in to the discussion with our analyst Daniel Konstantinovic.