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Amazon alone will have more than doubled its share of the digital ad market during that timeframe, and its growth will begin to reaccelerate next year. Other retailers like Walmart and Instacart are also flourishing. But search still accounts for the bulk of RMN investment. Sponsored search results are RMNs鈥� bread and butter.

Programmatic display ad spending is growing despite challenging economic conditions. Where it鈥檚 growing, and how fast, depends on how much data advertisers can access.

Online fashion resale remains a fast-growing retail channel despite ongoing economic headwinds鈥攁nd Gen Z is the driving force. How can brands and retailers venturing into fashion resale find success amid pullbacks on discretionary spending?

Amazon misses sales expectations as shoppers trade down to cheaper products: The retailer is trying to win over price-conscious customers with more sales events and a soon-to-be-launched budget marketplace.

They鈥檙e considering third-party online marketplaces. Before turning to brick-and-mortar retailers, DVNBs can first try to drive sales on third-party marketplaces like Walmart Marketplace and Target+. Amazon is another option, but D2C brands often resist this channel due to the risk of being commoditized.

Marketplace sellers are a growing $600 billion opportunity ripe for modern card issuing solutions. Marketplaces benefit from modern card issuing data insights and efficiencies. Marketplace ecommerce sales will grow at an 11.9% average annual rate between 2023 and 2027 to top $600 billion, per our forecast.

Digital advertising鈥檚 biggest fish (Google and Meta) are integrating AI into their products wherever they can as quickly as they can. Smaller players are also reacting to new competitive dynamics centered on AI, and the result will be more AI-powered tools for advertisers鈥攎any of which could alleviate challenges in targeting and measurement.

Embedded finance, marketplace integration, and cash-flow solutions should draw focus in 2023. Payment gateways must double down on omnichannel to woo customers. The combination of an in-store push and expertise in high-growth digital segments will propel gateways in 2023. Point-of-Sale Innovation Puts One-Stop Shops at the Forefront.

Our take: This expansion underscores Walmart's successful diversification efforts beyond its traditional retail operations, especially in digital and data-driven sectors. As CEO Doug McMillon said on the company鈥檚 earnings call, more nascent units such as advertising and marketplace 鈥渁re also contributing, diversifying our profits and reinforcing the resilience of our business model.鈥�.

ThredUp tests peer-to-peer marketplace model as losses pile up: The resale platform is in need of a reset as it struggles to navigate an uncertain economic environment.

The platform is a sandbox for users of all ages to toy with game-making tools and create digital assets, a model that has garnered praise for letting kids experiment with digital creation鈥攁nd criticism for monetizing those creations. User-generated content is the fuel that keeps Roblox going.

Down the line, the converged TV marketplace will likely resemble digital, which is evolving around AI. 鈥淲e鈥檒l see a wave of innovations that enhance measurement capabilities,鈥� said Angelina Eng, vice president of measurement, addressability, and data center at the Interactive Advertising Bureau (IAB).

It鈥檚 easier than ever to find fashion resale online: The latest example of that is Rent the Runway鈥檚 new storefront on Amazon Fashion.

It includes the TikTok Creator Marketplace and the TikTok Creative Challenge, a program that lets creators submit user-generated content for brands on the app and receive rewards based on video performance.

Reels and creator updates: Meta's Creator Marketplace now offers AI-powered creator suggestions and filtering options to help brands find the right creators for their campaigns. The growing influence of creators on Reels and the new AI-powered tools for finding suitable creators could lead to more effective and resonant advertising campaigns.

That strategy is working for Instacart, which noted during its Q1 earnings call that retailers with price parity are growing faster on its marketplace than those with higher prices.

Meanwhile, Instacart will continue making gains on Amazon grocery to become the second-biggest digital grocery player. 5. Amazon shoppers are happy to be there. Amazon customers are among the most content, with 94.8% of US marketplace buyers identifying as very satisfied or satisfied, according to our June 2024 鈥淯S Marketplaces Consumer鈥� survey.

The pressure to lower prices coupled with the high cost of operating on the platform could drive sellers to look for opportunities elsewhere, such as on Walmart鈥檚 fast-growing marketplace鈥攁lthough Amazon will likely remain too valuable a sales channel to abandon fully.

Online marketplaces, social commerce platforms, and retail media networks have emerged as some of the most important tools to reach online shoppers. Gen Z will push mcommerce toward the tipping point for online sales. Smartphones will continue to gain ground as digital sales shift away from computers and tablets.

Trends in Instagram鈥檚 Creator Marketplace. It lets influencers and content creators monitor which topics are trending and where to maximize content performance. Ads in trending Reels. This places ads in popular creators鈥� Reels to help advertisers reach large audiences.

Amazon wants to compete with FedEx and UPS: The retailer relaunched its Amazon Shipping service, which delivers products sold on Amazon's marketplace, sellers鈥� own websites, and other sites and marketplaces.