蘑菇AV

鈥淎I is increasingly creating a messy, sloppy content space online, so there鈥檚 more people investing in podcasts and YouTube and in-person experience,鈥� Keath said. This was originally featured in the 蘑菇AV Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

The studio team at 蘑菇AV is small and has limited resources, but it鈥檚 tasked with producing labor-intensive video podcasts that publish twice a week. Our team was looking for a tool that could automate part of the editing process to make the video podcast possible. Approach. We discovered AutoPod after stumbling across an online video demo of the tool.

The opportunity: As Spotify delves into video streaming for music and podcasts, Amazon Music is heading in another direction with what鈥檚 essentially an AI Prime X-Ray for music鈥攖he feature that pops up on pause screens in Prime Video. The feature will appeal to users who have their phones in hand as they鈥檙e listening and want further research on their favorite artists.

On today's podcast episode, we discuss how much Google鈥檚 鈥楢I Overviews鈥� can drive ad revenue for the company, which platform is most likely to chip away at its search lead, and what will be the most likely outcome from its antitrust trials. Tune in to the discussion with host Marcus Johnson, director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.

The news: Seventy-eight percent of sports audio listeners take action after hearing an ad on a sports radio show or podcast, per a new study from SiriusXM Media, GroupM, and Edison Research. Fifty-five percent have purchased a product or service based on these ads.

In today's episode of The Banking & Payments Show podcast, we will be discussing the potential risks that AI poses to financial institutions. In the 'Headlines' segment, we will examine an article from BBC.com titled "Could AI Trading Bots Transform the World of Investing," which discusses risk-related issues such as AI bots making financial decisions autonomously. In the 'Rankings' segment, we will rank the 5 AI risk categories that financial institutions must address in terms of importance. Join the conversation as host Rob Rubin chats with analysts Jacob Bourne and Grace Broadbent.

Linear losses: Radio and linear TV news are on the decline for both news consumption and general viewership as audiences switch to on-demand streaming and podcasts.

On today's podcast episode, we discuss why a surprising amount of people think Meta's Orion smart glasses are the future of computing, whether people will turn to Amazon for live news, what's happening to the middle of the market, why screensaver ads can have a significant impact, who was the richest American in history, and more. Tune in to the discussion with host Marcus Johnson, director of reports editing Rahul Chadha, and analysts Bill Fisher and Max Willens.

On today鈥檚 podcast episode, we discuss how much time Gen Z are actually spending on their smartphones, the less discussed places Millennials are spending their social media time, and more. Join host Marcus Johnson, along with analyst Paola Flores-Marquez and vice president of research Jennifer Pearson.

Audio services will battle for podcast creators. In 2025, US podcast listeners will spend 1 minute more per day on podcasts than US TikTok users will spend on TikTok, per our forecasts. The talent agency landscape will shift to accommodate creators.

On today's podcast episode, we discuss the implementation challenges of GenAI, how smaller retailers should be playing with it, and when you should not use GenAI. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Blake Droesch and Carina Perkins

The platform serves multiple use cases鈥攆rom replacing linear TV with long-form content, to competing with social platforms, while also hosting podcasts and tutorials. 3. Mobile's share of digital time drops below 50%.

Despite its Q2 guidance miss, Spotify鈥檚 stock remains up over 100% YoY, fueled by cost-cutting, a pivot away from costly podcast exclusives, and stronger focus on profitability. With advertising still underleveraged relative to its audience scale, Spotify鈥檚 ability to expand non-subscription revenues remains a key area to watch in 2025.

Spotify can expect another strong year for ad revenues: Investor pressure has the company capitalizing on podcasts for a video advertising expansion.

Go further: Check out our podcast episode on how summer travel will look different this year, and take a look at our Travel 2025 infopack.

But bright spots remain, including more marketers turning to YouTube and brand deals expanding beyond social to TV and podcasts. Use this chart: Marketers can use this chart to make the case for diversifying influencer strategies across platforms and to justify investing in tools that facilitate creator partnerships. Related 蘑菇AV reports:.

These predictions, made across two episodes of our 鈥淏ehind the Numbers鈥� podcast, may seem far-fetched, but they're grounded in current market trends, offering a look into how tech companies and retailers are strategizing for the years ahead. Prediction: GenAI will more than double the digital audio ad market by 2029.

On today鈥檚 podcast episode, host Bill Fisher, forecasting writer Ethan Cramer-Flood, and analysts Matteo Ceurvels and Man-Chung Cheung discuss why there are so many different types of advertising bans in different countries, if they work, and the economic costs.

Meanwhile, the potential upsides of investment in channels such as gaming and podcasts were prominently featured in programming. The AI hype is giving way to practical assessments of increasingly sophisticated technologies. Advances in agentic AI and quantum computing generated a great deal of buzz.

On today鈥檚 podcast episode, we discuss the impact of California not signing a controversial AI bill into law, what to watch for next in terms of state or federal AI rules, and how OpenAI is evolving after some high profile departures and a pivot towards a for-profit business model. Join host Marcus Johnson, along with analysts Jacob Bourne and Grace Harmon, for the conversation.

How we got here: BetterHelp advertises mainly on digital platforms, and is one of the largest spenders on podcast advertising, to drive its direct-to-consumer telemental health. It has partnered with mainstream celebrities and influencers like Ariana Grande, Venus Williams and Tom Brady in the past, and recently began women's college and professional athletes鈥� mental health promotions.

On today's podcast episode, we discuss how haptic logos could change the game, if retailer game shows might catch on, whether J. Crew's print catalog reboot is a good idea, Peloton's next move, what folks are actually doing when "working" from home, and more. Tune in to the discussion with host Marcus Johnson, our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Sarah Marzano.

It is debuting linear TV content, launching a BBC Studios podcast partnership, a new personalized interface to ease content discovery, and refining its gaming strategy, all while debuting experiential Netflix House locations. These initiatives show Netflix is no longer just a streamer鈥攊t鈥檚 positioning itself as a full-funnel marketing environment.