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Twenty percent of Gen Z podcast listeners are Hispanic, per April 2023 data from Edison Research and SXM Media. Those ages 25 to 34 are most likely to listen to podcasts weekly. The top podcast topics for Hispanic listeners are entertainment and pop culture (56%), comedy (53%), and history (45%). Hispanic podcast listeners tend to make more money than the median household income.

Listen to the full podcast. This was originally featured in the eMarketer Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

On today鈥檚 podcast episode, we discuss how Amazon has made themselves even more essential to customers, why 鈥渢hey can鈥檛 make physical stores work鈥�, and how its advertising business is getting on. Tune in to the episode with Senior Director of Podcasts and host Marcus Johnson, Analyst Rachel Wolff, and Senior Director of Briefings Jeremy Goldman. Listen everywhere and watch on YouTube and Spotify.

Website traffic for Athletic Greens, the popular nutritional supplement brand advertising heavily on podcasts, surged 158% YoY to 22.3 million visits鈥攖he highest traffic among the top 20 gainers. And Hiya Health (kids鈥� vitamins) saw a 168% spike. TikTok is the future of CPG brand discovery in D2C. Social media is a critical channel for CPG brand discovery, which is vital for D2C ecommerce growth.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss in-store retail media: what's holding it back, cooler screens and smart carts impact, and what digital advertising looks like outside the store. Then, for "Pop-Up Rankings," we rank the top three activations in retail media. Join our analyst Sara Lebow as she hosts analysts Arielle Feger and Sarah Marzano.

On today's podcast episode, we discuss why Nike isn鈥檛 doing all that well, how it can stay relevant with the competition, and which brands it could possibly learn from. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Zak Stambor and Analyst Rachel Wolff.

For brands, working with influencers was once an experimental addition to their media plans, but growth in influencer marketing spend is now outpacing its digital and social counterparts, per our forecast. While influencer partnerships still account for a significantly smaller part of the media mix, their growth is a sign that the industry is maturing鈥攁nd more legacy advertisers want in.

Marketers would likely scatter their TikTok influencer dollars across multiple channels, including go-tos like Instagram and YouTube, other social platforms like LinkedIn and Snapchat, as well as podcasts, CTV, and out-of-home. The loss of TikTok Shop would leave a social commerce gap. There鈥檚 nothing else quite like it in the market for sellers, creators, or consumers.

Adoption of digital wallets is approaching critical mass as both retailers and payments providers look for ways to increase loyalty and reduce friction at checkout, our analyst Jaime Toplin said on a 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. Our analysts shared three predictions on the future of mobile wallet use, including who is in the running for super app dominance. 1.

On today's podcast episode, we discuss a special edition of the unofficial list of the retailers who have made a comeback (from the dead). This month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers who have most impressively come back from the brink, and how they did it. In this month's episode, Committee members Senior Analyst Sara Lebow and Senior Director of Content Becky Schilling will defend their list against Senior Analyst Sky Canaves and Principal Analyst Sarah Marzano, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

On today's episode, we discuss the advertising industry's recent love affair with generative AI, what happens inside the minds of Gen Z consumers, why Spotify is pivoting, Twitter's new CEO writing the the company's next chapter, how podcast advertising is doing, how much people spend when they go to Las Vegas, and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Bill Fisher and Max Willens.

On today鈥檚 podcast episode, we discuss why Netflix viewers are spending less time on the platform, how the free ad-supported streaming players are getting on, and how a less discussed social platform has fast become one of the places Americans spend most of their social media time. Tune in to the episode with Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, Senior Forecasting Analyst Zach Goldner, and Senior Director of Forecasting, Oscar Orozco. Listen everywhere and watch on YouTube and Spotify.

Listen to the full podcast. This was originally featured in the eMarketer Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

On today's podcast episode, we discuss the different futures AI could usher in, what Amazon鈥檚 store strategy should be, if searching with video will catch on, the impact of instant AI video generators, how many Americans drive an electric car, and more. Tune in to the discussion with host Marcus Johnson, vice president of content Suzy Davidkhanian and analysts Blake Droesch and Carina Perkins.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss why folks are shopping more on their mobile devices and the role of mobile in-store. Then, for "Red-Hot Retail," our analysts give us some spicy predictions about the future of mobile shopping. Join our analyst Sara Lebow as she hosts analysts Carina Perkins and Yory Wurmser.

鈥淸Gen Z] is catching up to millennials almost everywhere,鈥� our analyst Paola Flores-Marquez said on the 鈥淏ehind the Numbers: The Daily鈥� podcast. They鈥檙e coming for millennials on Instagram, and soon Reddit, while younger Gen Zers are picking up Facebook as the start of their social media journey, she said. Here are three ways Gen Z is leading social media usage. 1.

As influencers and creators expand beyond social media into newsletters, IRL events, podcasts, and other forms of media, bigger agencies that already have offerings in these areas will be able to easily step in. More consolidation is coming. Holding companies will continue scooping up influencer-led agencies to stay competitive and bolster their expertise.

For instance, turning text into a podcast or long articles into shorter newsletters. AI starts to change the open web. Generative AI (genAI) has started to upend long-time patterns on the web. Most notably, the rise of generative search has started to change how much referral traffic publishers receive from search.

Though ecommerce growth has slowed from its explosive surge during 2020, it continues to make up a larger portion of total retail sales. Here are four strategies to cut through the noise and create a product-first, customer-centric strategy.

"Digital devices are by far the most common way Americans get news," our analyst Rahul Chadha said on a recent episode of the "Behind the Numbers" podcast. "Some 86% of Americans say that's how they at least sometimes get their news," he said, citing recent data from Pew Research Center. But the digital news consumption picture is getting more nuanced as digital devices connect users to news on publisher sites, social platforms, and even messaging apps.

It has also been a strong driver of podcast awareness, and platforms like Spotify could pick up some time spent. Should that happen, it could lead to a shift in how consumers spend their time across digital media overall. To view the full forecast, click here. TikTok is a commerce powerhouse.

鈥淐art abandonment is a huge issue for online retail,鈥� said our analyst Sky Canaves on our 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast, citing that just over 70% of shopping carts are abandoned, according to data compiled by Baymard Institute from the past nearly two decades.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how the resale market is evolving, why some retailers work with a third party instead of developing their own charitable programs, and the role of digital marketplaces in resale. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and Nancy Youssef, chief global business development officer of Soles4Souls.

On today鈥檚 podcast episode, we discuss how ready Netflix is for a potential recession, if video podcasts and content creators fit nicely into its offering, and whether AI can help improve search for the streaming giant. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, and Vice President of Content Paul Verna. Listen everywhere and watch on YouTube and Spotify.

Alex Cooper, co-founder of the popular 鈥淐all Her Daddy鈥� podcast, launched the Unwell Network under her production company to recruit top creators like Alix Earle to start their own shows. Remi Bader, a fashion influencer who has amassed more than 2 million followers on TikTok, advised creators: 鈥淏uild your brand out, think about every platform.