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After boosting the D2C model over the last decade, digitally native vertical brands (DNVBs) face a slowing market, with sales growth declining every year through the end of our forecast period in 2028. That means acquiring customers and revenue can鈥檛 solely be done through online channels such as social media, as DNVBs have relied on in the past. Here are three ways DNVBs can continue the momentum of their digital buzz.

Listen to the full podcast. This was originally featured in the eMarketer Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

Website traffic for Athletic Greens, the popular nutritional supplement brand advertising heavily on podcasts, surged 158% YoY to 22.3 million visits鈥攖he highest traffic among the top 20 gainers. And Hiya Health (kids鈥� vitamins) saw a 168% spike. TikTok is the future of CPG brand discovery in D2C. Social media is a critical channel for CPG brand discovery, which is vital for D2C ecommerce growth.

On today鈥檚 podcast episode, we discuss why Netflix viewers are spending less time on the platform, how the free ad-supported streaming players are getting on, and how a less discussed social platform has fast become one of the places Americans spend most of their social media time. Tune in to the episode with Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, Senior Forecasting Analyst Zach Goldner, and Senior Director of Forecasting, Oscar Orozco. Listen everywhere and watch on YouTube and Spotify.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss in-store retail media: what's holding it back, cooler screens and smart carts impact, and what digital advertising looks like outside the store. Then, for "Pop-Up Rankings," we rank the top three activations in retail media. Join our analyst Sara Lebow as she hosts analysts Arielle Feger and Sarah Marzano.

Marketers would likely scatter their TikTok influencer dollars across multiple channels, including go-tos like Instagram and YouTube, other social platforms like LinkedIn and Snapchat, as well as podcasts, CTV, and out-of-home. The loss of TikTok Shop would leave a social commerce gap. There鈥檚 nothing else quite like it in the market for sellers, creators, or consumers.

鈥淎I search and AI tools in general have so much potential to improve the shopper's experience when it comes to these marketplaces with really vast product catalogs,鈥� said our analyst Sarah Marzano on an episode of the Behind the Numbers podcast. Marketers are already invested in search advertising; 62.2% of US retail media ad spend will go to search this year, per our March 2024 forecast.

It has also been a strong driver of podcast awareness, and platforms like Spotify could pick up some time spent. Should that happen, it could lead to a shift in how consumers spend their time across digital media overall. To view the full forecast, click here. TikTok is a commerce powerhouse.

Adoption of digital wallets is approaching critical mass as both retailers and payments providers look for ways to increase loyalty and reduce friction at checkout, our analyst Jaime Toplin said on a 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. Our analysts shared three predictions on the future of mobile wallet use, including who is in the running for super app dominance. 1.

Alex Cooper, co-founder of the popular 鈥淐all Her Daddy鈥� podcast, launched the Unwell Network under her production company to recruit top creators like Alix Earle to start their own shows. Remi Bader, a fashion influencer who has amassed more than 2 million followers on TikTok, advised creators: 鈥淏uild your brand out, think about every platform.

Spotify ads are beginning to scale as podcasts play an increased role in its ad business. And TikTok is now redefining the social video space once dominated by Meta. Retail media networks will have the fastest growth in 2023.

On today's podcast episode, we discuss how shopping will get even more social, how brands will be fighting their way into your messaging apps, and more. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg and Senior Analyst Minda Smiley. Listen everywhere and watch on YouTube and Spotify.

On today鈥檚 podcast episode, we examine Netflix from all angles. While subscriptions were up in Q3 of this year, they were down compared to the previous Q3. Find out everything you need about the streamer鈥檚 quarterly report by listening to the discussion with Senior Director of Podcasts and host Marcus Johnson and Analyst Daniel Konstantinovic.

On today鈥檚 podcast episode, we discuss how much time Gen Z are actually spending on their smartphones, the less discussed places Millennials are spending their social media time, and more. Join host Marcus Johnson, along with analyst Paola Flores-Marquez and vice president of research Jennifer Pearson.

On today's podcast episode, we discuss what might happen to just a select few traditional media companies, what AI rules might look like, and how a Trump presidency will affect the US ad market. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Gadjo Sevilla, and Vice President of Content Paul Verna.

鈥淚f you look at someone like Chase, their financial media network is built on top of an existing rewards program, and that's Chase Offers,鈥� said our analyst Maria Elm, speaking on an episode of our "Behind the Numbers" podcast. Elm predicted that other companies like Citi and Capital One may develop similar programs.

On today's episode, we discuss the advertising industry's recent love affair with generative AI, what happens inside the minds of Gen Z consumers, why Spotify is pivoting, Twitter's new CEO writing the the company's next chapter, how podcast advertising is doing, how much people spend when they go to Las Vegas, and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Bill Fisher and Max Willens.

Listen to the full podcast. This was originally featured in the eMarketer Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

As influencers and creators expand beyond social media into newsletters, IRL events, podcasts, and other forms of media, bigger agencies that already have offerings in these areas will be able to easily step in. More consolidation is coming. Holding companies will continue scooping up influencer-led agencies to stay competitive and bolster their expertise.

Demand for digital accounts will decrease YoY in 2022 due to economic volatility, with growth tapering off in 2023 and stagnating by 2024.

What it means: 鈥淚t makes sense to see retailers stagger their events,鈥� our analyst Sarah Marzano said on the 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. Walmart鈥檚 strategic decision to schedule their sales event around a month before Prime Day may have helped them capture some early consumer spending momentum and differentiate themselves. 4.

For instance, turning text into a podcast or long articles into shorter newsletters. AI starts to change the open web. Generative AI (genAI) has started to upend long-time patterns on the web. Most notably, the rise of generative search has started to change how much referral traffic publishers receive from search.

The third quarter was a hard one for many US retailers, as inflation, supply chain strain, and more normalized post-pandemic consumer behaviors set in. We checked up on five major retailers on our 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast to get a nuanced take on who took a hit in the short term and what our experts expect looking further out.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss why folks are shopping more on their mobile devices and the role of mobile in-store. Then, for "Red-Hot Retail," our analysts give us some spicy predictions about the future of mobile shopping. Join our analyst Sara Lebow as she hosts analysts Carina Perkins and Yory Wurmser.

On today's podcast episode, we discuss what a chatbot even is, what the most popular ones are, the main obstacles to widespread adoption, and how AI agents can take things a step further. Tune in to the discussion with host Marcus Johnson and analyst Jacob Bourne.