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And even Reddit. Reddit is launching ads, the ability for advertisers to select specific keywords to associate with their brand. So a lot of activity going. Very nascent, not necessarily something that's going to be huge in terms of dollars right this year, but certainly more interesting and more momentum around social search advertising than there's been in a really long time. Marcus Johnson:.

Reddit will also perform respectably (6.2% growth)—but given its low base, that figure will likely be considered a disappointment, particularly in a potential IPO year. To see the full forecast, click here. Traditional TV ad spending will be its lowest in a dozen years. TV advertising produced moderate growth in the post-shock rebound years of 2021 and 2022, but that story has dissipated.

It's the veracity of the large language models or whatever it's using to train its AI on, because one of the examples you didn't mention Marcus, was the glue on pieces to help the cheese stick that was tracked back to a Reddit post. So if Google is pulling in information from Reddits, we're on a track to hell,. Marcus Johnson (08:30):.

Folks reporting 43% higher appeal, 73% higher ad trust and 96% rise in brand trust towards ads that disclosed AI usage in creation. The problem is, just one in four people notice the AI disclosures.

And I'd also push back against the idea that algorithms is going to create mono subcultures because subcultures have been becoming established on the internet for decades now, whether it's through message rooms or Reddit or Tumblr or Facebook groups or this Twitter or that Twitter.

Cara, a new social media and portfolio app for artists, prohibiting users showcasing AI-generated artwork in its terms of use. Users are up since Meta said it's inhaling all public posts into its AI training data. Cara, for a moment, was fifth in the iOS social network charts, going from 40,000 users to close to 1 million in a few days.