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Early adopters span categories including quick-service restaurants, retail, automotive, and consumer packaged goods, according to Samsung Ads. How it works: Advertisers can monitor campaigns in real time, tracking delivery, video views, engagement rates, clicks, and scans through Samsung’s advanced measurement tools.

Our analysts are currently preparing an updated US Retail & Ecommerce forecast, slated for release in May, with revised global retail forecasts coming by late June. Our take: The tariff escalation is more than a headline—it’s a structural shock that could reshape global consumer demand and ad spending for the remainder of 2025 and for years to come.

As retail media networks (RMNs) clamor for advertiser budgets, the channel’s measurement shortcomings are moving into the spotlight. Advertisers cite a lack of cross-platform standardization among their top RMN-related challenges, but an overcorrection on measurement could do more harm than good.

Physical stores are the new frontier for retail media. But undeveloped tech capabilities, competing priorities, and unproven new formats are hurdles retailers need to address.

Halfway through the current decade, retail media has bled into the wider concept of commerce media, which will be a $68.69 billion industry in the US this year, per our December 2024 forecast.

CPG digital ad spending growth in 2024 will beat the average across industries.

That will still only account for 10.5% of total US retail media sales, but it’s a significant increase from 6.6% in 2024.

Retailers looking to capitalize on retail media’s growth opportunities need to understand the market developments, formats, and challenges shaping ad spending in Latin America.

Ad revenues for digital pure players in retail media, social media, search, digital audio, and digital video are still expected to grow nearly 10%, reaching $293 billion. Retail and search ad formats will also grow 10% to reach $167 billion, and social media formats will grow 11% to $92 billion.

A nearly $1 trillion loss in a day signals market panic. Apple leads the fall, with ripple effects threatening AI growth, ad revenue, and cloud service pricing.

Companies large and small will net hundreds of billions in US incremental ecommerce and digital ad dollars in the next two years. Who will be the big winners?