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Social, search, and CTV ad spend trends in Q2: Meta, LinkedIn, Pinterest, Google, and Microsoft show strong performance overall, driven by AI, innovative ad formats, and global expansion鈥攈ighlighting the increasing importance of digital advertising across various platforms.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

Google, OpenAI explore ads: The moves indicate that ads will be a crucial part of how AI search engines generate future revenues.

Mexico is Latin America's second-largest ad market by total spending but has the highest digital ad penetration in the region. Here, we explore the country's consumer behaviors and opportunities for advertisers.鈥�

Microsoft brings AI ad features to Copilot: It鈥檚 vying for ad dollars in an increasingly competitive chatbot space.

Click here to view our full forecasts for display ad spending worldwide and search ad spending worldwide. Retail media is booming on a global scale. Retail media is getting bigger everywhere, though it鈥檚 still heavily a US and China story. Retail media ad spending growth will accelerate to 20.3% this year and tick up in 2025 as well.

At $22.25 billion, digital advertising is advancing unabated in Latin America this year. Double-digit gains in video and retail media ad spending, as well as improving economic conditions in Brazil and Mexico, will help take the regional market to new heights. Here are the latest trends you need to know.

Even so, travel will increase its search ad spending by 17.3% in 2024, the highest for any industry. Most industries will increase search spending by at least 10 percentage points in 2024. The exceptions are financial services, automotive, telecom, and healthcare and pharma. Retail still lags in video ad spending, despite growth.

Chegg is suing Google, claiming AI Overviews steal its content and cut its traffic. The case highlights fears that AI-driven search is eroding content creators鈥� business models.

Walmart looks to make it easier for advertisers to buy its display ads: Walmart Connect鈥檚 new API should help it attract more ad dollars from smaller brands and marketplace sellers.

Thomson Reuters鈥� victory over Ross Intelligence sets a major legal precedent, challenging AI firms like on their use of copyrighted data for model training

And so I think in order for social platforms to start capturing serious search ad dollars, they need to get that intent piece proven. Marcus:. Hey gang, it's Monday, January 13th. Minda, Jasmine, and listeners, welcome to Behind the Numbers, an eMarketer Podcast. I'm Marcus. Today I am joined by two people.

What fueled interest: This was the year we forecast retail media spending would surpass one-fifth of global digital ad spending and account for most search ad spending growth in coming years. We noted the surge in offsite retail media spending as major players looked to expand their empires; in April, Walmart Connect announced several updates to offer offsite media to non-endemic brands.

Younger generations have embraced TikTok, Instagram, and YouTube as search engines. Although TikTok鈥檚 future in the US is uncertain, the social search opportunity remains robust.

As genAI empowers voice assistants and captures some search behavior, chatbots could also capture some search advertising dollars. It鈥檚 too soon to make projections, but the potential for significant sums of audio search advertising is there.

Spain's digital advertising is booming, outpacing many European peers and gaining momentum worldwide.