蘑菇AV

Video ad spending continues to outpace overall digital ad spending and will power the fastest-growing ad-supported media.

Google鈥檚 visual intelligence upgrade puts real-time discovery in users鈥� hands, opening doors for brand integration and premium engagement.

Digital鈥檚 share of total media ad spending will hit almost 78% in 2024 and exceed even this high number in some industries. This report looks at some factors that correlate with an industry鈥檚 digital spending.

Marketers worldwide prefer display advertising over search advertising at roughly the same rate as in the US. Retail media, meanwhile, is even more prevalent on a global scale than it is in the US鈥攁lthough this is mostly due to China鈥檚 outsize weight. Display advertising is more popular鈥攁nd slightly faster growing鈥攖han search advertising. Both leading digital formats will see healthy growth.

鈥淎I tools changing consumers鈥� search behavior will have a massive impact on use of Google Search, which in turn will drive a large shift in ad budgets that currently spend heavily on 础诲飞辞谤诲蝉,鈥� said Leslie Lee, senior vice president of marketing at Vistar Media.

Google鈥檚 Q4 revenue fell short of estimates for the first time in two years: Strong growth in AI and cloud services highlights its shift beyond ads.

How can ad buyers calibrate their ad spending and budget allocations against average for their industry, and how can publishers and solution providers assess whether their ad revenues are in line with industry trends?

How can ad buyers calibrate their B2B ad spending and budget allocations against the market, and how can publishers and solution providers assess whether their ad revenues are in line with industry trends?

This is the second installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

Inside Puma鈥檚 biggest campaign to date: The 鈥淕o Wild鈥� campaign takes a multichannel approach and could help Puma exceed its 2025 expectations.

With a Trump-led DOJ expected to be softer on antitrust, Google is leveraging national security concerns to fend off calls for Chrome鈥檚 divestment, banking on shifting regulatory winds

We forecast that Google鈥檚 search ad revenues would grow to $67.32 billion in 2024, a 15.3% YoY change. Google鈥檚 supremacy in search, browsing, and mobile traffic remain unchallenged in 2024. Its web services and tools continue to shape the digital landscape, and significant contributions to bot traffic reflect its influence on search indexing and web monitoring.

Chegg is suing Google, claiming AI Overviews steal its content and cut its traffic. The case highlights fears that AI-driven search is eroding content creators鈥� business models.

That translates to $2.42 billion in search ad revenues. Walmart鈥檚 search business is growing faster than any other platform we track. Its search ad revenues will increase 30.4% this year鈥攁lmost twice as fast as Target鈥檚 and Amazon鈥檚. Walmart鈥檚 search ads match Amazon鈥檚 in breadth and consistency.