Video ad spending continues to outpace overall digital ad spending and will power the fastest-growing ad-supported media.
Report
| Dec 18, 2024
The top two desired search innovations consumers are looking for are real-time search results with up-to-the-minute information (38%) and more relevant product recommendations (34%), per an October 2024 survey from adMarketplace, Veridata, and TEAM LEWIS.
Article
| Apr 2, 2025
Chart
| Apr 29, 2025
Source: BrightLocal
Marketers worldwide prefer display advertising over search advertising at roughly the same rate as in the US. Retail media, meanwhile, is even more prevalent on a global scale than it is in the US—although this is mostly due to China’s outsize weight. Display advertising is more popular—and slightly faster growing—than search advertising. Both leading digital formats will see healthy growth.
Report
| May 29, 2024
Chart
| Apr 17, 2025
Source: PwC; Interactive Advertising Bureau (IAB)
Chart
| Apr 17, 2025
Source: PwC; Interactive Advertising Bureau (IAB)
Chart
| Apr 17, 2025
Source: PwC; Interactive Advertising Bureau (IAB)
Google’s visual intelligence upgrade puts real-time discovery in users’ hands, opening doors for brand integration and premium engagement.
Article
| Mar 24, 2025
Digital’s share of total media ad spending will hit almost 78% in 2024 and exceed even this high number in some industries. This report looks at some factors that correlate with an industry’s digital spending.
Report
| Sep 26, 2024
This is the second installment of our quarterly “Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.
Report
| Oct 22, 2024
Chart
| Nov 1, 2024
Source: ĢAV
Chart
| Nov 1, 2024
Source: ĢAV
Google’s Q4 revenue fell short of estimates for the first time in two years: Strong growth in AI and cloud services highlights its shift beyond ads.
Article
| Feb 5, 2025
“AI tools changing consumers’ search behavior will have a massive impact on use of Google Search, which in turn will drive a large shift in ad budgets that currently spend heavily on ɴǰ,” said Leslie Lee, senior vice president of marketing at Vistar Media.
Article
| Jan 7, 2025
Chart
| May 22, 2023
Source: TD Cowen
Chart
| Apr 17, 2025
Source: Ahrefs
Inside Puma’s biggest campaign to date: The “Go Wild” campaign takes a multichannel approach and could help Puma exceed its 2025 expectations.
Article
| Mar 21, 2025
How can ad buyers calibrate their B2B ad spending and budget allocations against the market, and how can publishers and solution providers assess whether their ad revenues are in line with industry trends?
Report
| Oct 22, 2024
How can ad buyers calibrate their ad spending and budget allocations against average for their industry, and how can publishers and solution providers assess whether their ad revenues are in line with industry trends?
Report
| Oct 22, 2024
With a Trump-led DOJ expected to be softer on antitrust, Google is leveraging national security concerns to fend off calls for Chrome’s divestment, banking on shifting regulatory winds
Article
| Mar 6, 2025
That translates to $2.42 billion in search ad revenues. Walmart’s search business is growing faster than any other platform we track. Its search ad revenues will increase 30.4% this year—almost twice as fast as Target’s and Amazon’s. Walmart’s search ads match Amazon’s in breadth and consistency.
Article
| Sep 9, 2024
Chart
| Apr 1, 2025
Source: ĢAV
Chart
| Apr 1, 2025
Source: ĢAV
Chart
| Apr 1, 2025
Source: ĢAV
If it can win that trust, the search ad opportunity is massive. US search ad spend will reach $124.59 billion this year, per our forecast. Google ad revenues make up about half of that search spend (50.5%), and retail media platforms make up another sizable chunk at 27.2%. Google’s share of US traditional search ad spend will grow in the genAI era, according to our forecast.
Article
| Sep 9, 2024