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Though platforms like Perplexity, Arc Browser, and Bing have advanced generated search results, Google鈥檚 announcement last week that it鈥檚 rolling out 鈥淎I Overviews鈥� to searchers will likely make AI-written search results the norm. But some marketers say the feature is not quite ready for widespread use.

Earlier this month, a story in The Verge set fire to the SEO world, describing the stereotypes of SEO professionals as 鈥渢hat of a hustler: a content goblin willing to eschew rules, morals, and good taste in exchange for eyeballs and mountains of cash. A nihilist in it for the thrills, a prankster gleeful about getting away with something.鈥�

With OpenAI鈥檚 new GPT Store, an Apple App Store-like interface that opened earlier this month, SEO professionals can share their own custom versions of ChatGPT with premium subscribers. But these collaborative innovations aren鈥檛 without their challenges. Generative AI can鈥檛 do everything, and it can be hard to vet new tools in the store.

In a video- and image-centric world, SEO is still the key to allocating marketing budgets, and Google has already done much of the research for you. 鈥淓very time Google shows a search result, they are displaying billions of dollars in R&D to understand the customer,鈥� said Wil Reynolds, VP of Innovation at Seer Interactive, speaking at the Paid Search Association annual conference. 鈥淏illions that I don't have.鈥�

As marketing budgets bend under the pressure of economic uncertainty, SEO is increasingly important for its low costs and compounding returns. Some 58% of marketers plan to use AI for content and SEO by the end of this year, compared to 10% who currently do, according to BrightEdge data.

Key stat: 92% of local marketing and SEO professionals worldwide experimented most with ChatGPT in their work in July 2023, according to an August survey by SurveyMonkey.

Retail media is outpacing non-retail media in growth in US search ad spend. As performance-driven advertisers push closer to the point of sale, companies like Amazon benefit. Here鈥檚 what鈥檚 behind retail media鈥檚 search success.

AI is 鈥渇or sure the hottest topic in the SEO space,鈥� said Lily Ray, senior director of SEO and head of organic research at Amsive Digital. 鈥淏ut people are still being a little bit careful because we don't know exactly how Google is going to treat this type of content.鈥� Here鈥檚 what marketers need to know.

his year, just over a quarter (26.7%) of all search ad dollars will be spent on retailer and retailer-affiliated properties. Over the next few years, retail media will account for more new search ad dollars, and by 2027 it will represent well over a third (37.2%) of the market

Key stat: 61% of US paid search marketers think future chat-based search advertising will be very or extremely effective, according to NP Digital.

On today's podcast episode, we discuss what Amazon's next big hit is, whether X (formerly Twitter) might become a subscription-only platform, whether SEO is already dead, if most retailers will stop offering free shipping, the shortest commercial flight you can take today, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Ross Benes and Blake Droesch.

Now that the dust has settled from this year鈥檚 record-breaking Cyber Five (the five days between Thanksgiving and Cyber Monday), it鈥檚 time to see how the industry鈥檚 advertising efforts shook out, according to new research from Tinuiti.

After paid search and paid social, CTV has exploded onto the performance marketing scene. Here are three ways to maximize your ROI and find success with CTV advertising.

Reddit鈥檚 user base and ad revenues are growing rapidly, as is its prominence in search engines like Google. Here鈥檚 how marketers are showing up on the platform in ways that resonate with users.

Amazon will pull in over 80% of US retail media search dollars this year, per our forecast. But Walmart will continue growing its share of non-Amazon retail media search ad spending over the next two years.

Digital ad spend tops $300 billion in 2024: Video dominates growth, driving display advertising's share and reshaping ad strategies through social and OTT.

How can brands and retailers succeed in the new era of mobile-first ecommerce?

Amazon鈥檚 ad launch will define streaming for years to come: In less than a year, Prime Video became a top dog in streaming advertising.

鈥淚 have different metrics for SEO than [search engine marketing] or email marketing, but how do you bring all those together so they really complement each other well?鈥� said Sara Resnick, global head of organic growth and SEO at Shutterstock. Michaels is focusing on marketplace and customer experience (CX). This year, Michaels launched MakerPlace, an online marketplace meant to compete with Etsy.

Turbulence in trade relations is changing how China鈥檚 ecommerce platforms do business in the US, with spillover effects on US retail and advertising.

Retail media is taking Latin America鈥檚 digital ad industry by storm, with advertisers spending nearly $2 billion this year, per our inaugural forecast. Here are the latest trends you need to know.

Capturing 88% of search traffic and 65.8% of browser use, Google shapes digital activity, though rising AI competitors and regulatory risks may challenge its supremacy.