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Retail media search is gaining steam while Google and other traditional search players lag. Marketers will grapple with genAI and measurement challenges as they rely more heavily on retailers鈥� search ad offerings.

Paid search leads in conversion, beating paid social by four times: New report鈥檚 insights emphasize strategic channel use and tailored marketing approaches.

In the short-term, SEO professionals shouldn鈥檛 stress about the Google antitrust results. This outcome is a big deal for Google but won鈥檛 change marketers鈥� day-to-day workflows. 鈥淣o court can magically shift a market where Google controls 95% of search,鈥� said Dr. Pete Meyers, principal innovation architect at Moz.e Microsoft and AT&T. There鈥檚 no clean way to split off text ads from core search,鈥� he said.

Generative AI search engine Perplexity said it will launch ads in Q4, but the platform will need to win over advertisers and convince them their search ad spend will go further than it does on Google.

Amazon and Walmart are search advertising鈥檚 growth engines: The latter is a distant second to the former, accounting for nearly 4 in 10 non-Amazon retail media search ad dollars this year.

In China, ecommerce channel ad spending represents over 38% of total digital ad spending, and ecommerce search spending accounts for 64.0% of total search. Could the US figures reach similar heights?

Walmart looks to make it easier for advertisers to buy its display ads: Walmart Connect鈥檚 new API should help it attract more ad dollars from smaller brands and marketplace sellers.

Some advertisers鈥� budgets are shifting: Paid media traffic rises for Google and Pinterest after TikTok鈥檚 brief shutdown and Meta鈥檚 moderation changes.

In this report, CMOs share how they鈥檙e transforming influencer strategies to deliver business impact鈥攁nd what solution providers can do to help.

Chegg is suing Google, claiming AI Overviews steal its content and cut its traffic. The case highlights fears that AI-driven search is eroding content creators鈥� business models.

Google hesitated to dive into generative search until pushed by OpenAI, Microsoft, and a raft of smaller companies, such as Perplexity with their AI-powered search tools. That hesitation is gone.

Digital ad spending growth in Canada is being driven in large part by a host of industries. Our rankings show that retail and consumer packaged goods continue to have the most ad spending share.

In seven charts, this report tells the story of some of the most critical trends that digital leaders need to know about in 2024 and beyond.

Retail media ad spending in the US will reach almost $55 billion in 2024, as advertisers鈥� focus on off-site spending intensifies.

GenAI is potentially a game changer for personalization in retail. This report takes a closer look at some of the key use cases.

Advertisers will increase their spend on US retail media search ads every year of our forecast period in 2028, when it will see its most growth at 23.4% YoY, according to our March 2024 forecast.

Earlier this month, a story in The Verge set fire to the SEO world, describing the stereotypes of SEO professionals as 鈥渢hat of a hustler: a content goblin willing to eschew rules, morals, and good taste in exchange for eyeballs and mountains of cash. A nihilist in it for the thrills, a prankster gleeful about getting away with something.鈥�

Over the weekend, thousands of alleged Google Search API documents were leaked. The highly technical documents purport to cover Google鈥檚 over 14,000 ranking factors, how link value and click behavior are evaluated, and how Google classifies smaller sites. But for the average marketer focused on building a brand, the news may be more exciting than actionable.

With OpenAI鈥檚 new GPT Store, an Apple App Store-like interface that opened earlier this month, SEO professionals can share their own custom versions of ChatGPT with premium subscribers. But these collaborative innovations aren鈥檛 without their challenges. Generative AI can鈥檛 do everything, and it can be hard to vet new tools in the store.

In a video- and image-centric world, SEO is still the key to allocating marketing budgets, and Google has already done much of the research for you. 鈥淓very time Google shows a search result, they are displaying billions of dollars in R&D to understand the customer,鈥� said Wil Reynolds, VP of Innovation at Seer Interactive, speaking at the Paid Search Association annual conference. 鈥淏illions that I don't have.鈥�