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Content Creation Is by Far the Dominant Use Case for AI Tools Among Instagram Influencers (% of Instagram influencers worldwide* who use AI for content creation, Aug 2024)
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Oct 7, 2024
Source: HypeAuditor
Over 20% of US adults get news from social media influencers
One in 5 (21%) US adults regularly gets their news from social media news influencers, according to a November 2024 report from the Pew Research Center.
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Feb 3, 2025
Factors That Make US Adults More Likely to Trust a Brand, Dec 2024 (% of respondents)
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Mar 6, 2025
Source: Collage Group
X Has More News Influencers Than Any Other Social Platform (% of US news influencers* on each social media platform, Aug 2024)
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Nov 18, 2024
Source: Pew Research Center
TikTok鈥檚 temporary shutdown shakes creator confidence, raising platform stability concerns
TikTok鈥檚 brief US shutdown rattled creators and brands: With 10% of US traffic lost and uncertainty looming, influencers are reconsidering their reliance on the platform.
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Jan 31, 2025
Most Used Marketing Channels Among SMBs Worldwide*, Dec 2024 (% of respondents)
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Mar 4, 2025
Source: Constant Contact; Ascend2
Expected Change in Digital Advertising Spending in 2025 According to Brand/Agency Marketers Worldwide, by Channel, Oct 2024 (% of respondents)
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Mar 3, 2025
Source: Digiday; NCSolutions
Horizon Media wants to acquire retail media and influencer companies
Horizon Media is hunting for acquisitions: The US agency is targeting companies in the influencer marketing and retail media sectors.
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Jan 29, 2025
Creator Economy Revenues Forecast 2024: The Way Creators Make Money on Social Media Is Changing
The Influencer Marketing Factory.
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May 20, 2024
US Marketers Use Many Platforms for Influencer Marketing (% of US marketers using select social/video platforms for influencer marketing, 2021-2025)
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Mar 1, 2025
Source: 蘑菇AV
For the First Time, Over Half of US Marketers Will Use YouTube for Influencer Marketing in 2025 (% of US marketers using select social/video platforms for influencer marketing, 2021-2025)
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Mar 1, 2025
Source: 蘑菇AV
US Marketers Will Spend Over $1 Billion More for Sponsored Content on YouTube Than TikTok in 2025 (billions in US creator revenues from social media sponsored content, by social/video platform, 2025)
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Mar 1, 2025
Source: 蘑菇AV
TikTok Accounts for Roughly One-Fifth of US Sponsored Content Spending (% of US creator revenues from social media sponsored content, by platform, 2021-2025)
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Mar 1, 2025
Source: 蘑菇AV
US Sponsored Content Spend Growth on TikTok Will Slow to YouTube and Instagram Levels in 2025 (% change in US creator revenues from social media sponsored content on select social/video platforms, 2021-2025)
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Mar 1, 2025
Source: 蘑菇AV
After a Boom in 2024, Creator Revenue Growth From Affiliate Links Will Sharply Decelerate in 2025 (billions in US creator revenues from social media affiliate marketing and % change, 2021-2026)
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Mar 1, 2025
Source: 蘑菇AV
US Sponsored Content Spending Will Soar Past $10 Billion in 2025, Despite Slowing Growth (billions in US creator revenues from social media sponsored content and % change, 2021-2026)
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Mar 1, 2025
Source: 蘑菇AV
US Sponsored Content Spending Will Top $10 Billion in 2025, Earlier Than We Previously Predicted (billions in US sponsored content spending, current vs. previous forecast, 2021-2025)
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Mar 1, 2025
Source: 蘑菇AV
Emerging Creator Marketing Tactics That Will Bring the Most Value According to US Brand Marketers and Agencies, Feb 2025 (% of respondents)
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Mar 1, 2025
Source: 蘑菇AV; Spotter
Areas With the Greatest Potentials to Uncover Untapped Opportunities in Creator Marketing According to US Brand Marketers and Agencies, Feb 2025 (% of respondents)
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Mar 1, 2025
Source: 蘑菇AV; Spotter
Creator Marketing Program Priorities for 2025 According to US Brand Marketers and Agencies, Feb 2025 (% of respondents)
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Mar 1, 2025
Source: 蘑菇AV; Spotter
Factors That Would Warrant an Increased Creator Marketing Budget According to US Brand Marketers and Agencies, Feb 2025 (% of respondents)
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Mar 1, 2025
Source: 蘑菇AV; Spotter
Metrics Used to Evaluate Creator Partnership ROI According to US Brand Marketers and Agencies, Feb 2025 (% of respondents)
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Mar 1, 2025
Source: 蘑菇AV; Spotter
Activities Considered to Be Creator Marketing by US Brand Marketers and Agencies, Feb 2025 (% of respondents)
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Mar 1, 2025
Source: 蘑菇AV; Spotter
Creator Marketing Budget Changes for 2025 According to US Brand Marketers and Agencies, Feb 2025 (% of respondents)
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Mar 1, 2025
Source: 蘑菇AV; Spotter
Share of Marketing Budget Allocated to Creator Marketing by US Brand Marketers and Agencies, Feb 2025 (% of respondents)
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Mar 1, 2025
Source: 蘑菇AV; Spotter