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They鈥檙e looking for new ways to reach friends and discover products, giving brands a wide array of opportunities to reach this demographic. More like this:. Report: Report: Top 8 Trends to Watch for 2023. Article: What鈥檚 behind the social commerce surge in 5 charts. Article: How American Eagle Outfitters taps into authenticity on TikTok, BeReal, and Snapchat to reach its Gen Z audience.

Forty-eight percent use social media as their primary information source for their investment decisions鈥攖he most of any generation. Eighty-three percent of Gen Z identify as 鈥渏ob hoppers,鈥� stratifying their 401(k) accounts across their employment history. Use influencer advice.

To arrive at forecasts for growth rates by media and by device, we follow up this analysis with extensive assessments of historical and expected future growth patterns regarding device adoption, multiple and overlapping device usage, population and demographic factors, and competitors to existing devices and activities.

Their ranking shows where banks can strengthen their outreach to consumers on popular social media networks.

Much of that likely owes to impulsively buying products they see on social media. And 57% of consumers who impulsively bought a product in the past year said they regretted at least one of their social-media-inspired purchases, per an August 2023 Bankrate survey. How PFM tools can help. Consumer spending changes when predictions get factored in.

Gen Z spends significantly on beauty products online while favoring in-store shopping for apparel. For groceries, this tech-savvy generation relies heavily on search engines and social media to discover new products. Additionally, the trend toward low- and no-alcohol beverages is gaining momentum, as many Gen Zers embrace initiatives like Dry January.

Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.

Thank you to Victoria who edits the show, Stuart runs the team, Sophie does our social media and Lance who helps with our video podcast even if this isn't one for this week. Thanks to everyone for listening in to the Behind the Numbers Weekly Listen, an eMarketer podcast.

As the second digitally native generation, Gen Alpha will adopt technologies like smartphones and social media even faster than Gen Z. 36.0 million Gen Alpha consumers will be internet users this year, exceeding those in the 18-to-24 and 12-to-17 age brackets, according to our forecast.

If they fail to realize cash鈥檚 importance to some customers, they risk throttling financial inclusion and alienating sizable demographics. And given the outsize number of Black and Hispanic adults in the US who use cash for the majority of purchases, that could hurt minority communities the hardest.

I'm on the younger side of the Millennial cohort if anyone is curious about my credentials for speaking for the entire young person demographic here.

With the rise of CTV, TV advertising has experienced a bit of a demographic shift. While CTV has traditionally been a space for massive brands focused on awareness strategies, its digital DNA has opened the door for a wider variety of advertisers.

Our Social Media Trends to Watch for 2023 report dives into these opportunities. Influencers Hold Sway Over What Gen Z Buys. Gen Z grew up watching haul videos and can sell out products featured in viral TikToks (#TikTokMadeMeBuyIt).

However, some valuable demographics have expressed wariness about AI's use, with Gen Z more prone to view AI-created ads negatively. As Gen Zers now make up 20% of the US population, that's an audience that advertisers cannot ignore. Over a quarter of Gen Z consumers (26%) said they would describe a brand as "fake" for running an AI-created ad, compared with 13% of millennials.

. 鈥� In our 鈥淗eadlines鈥� segment, we break down Gen Z鈥檚 saving habits and discuss how the demographic is poised to open up a lot of new bank accounts. 鈥� In 鈥淪tory by Numbers,鈥� we talk about how banks can create an authentic presence on social media to attract new customers. 鈥� In 鈥淔or Argument鈥檚 Sake,鈥� we debate whether Gen Zers place little value on most forms of advertising, including traditional TV, out-of-home

Content creators, numbering close to 50 million worldwide, represent a key audience for smart glasses marketing, with early adopters using the glasses primarily for video content creation and social media sharing. Predictions. Smart glasses adoption will surge in 2025, driven by Meta's Ray-Ban retail launch.

Life insurance ownership is dwindling among US consumers, but demographic trends can shape acquisition strategies of new life insurance policyholders. Addressing pain points of Gen Z consumers can help marketers boost ownership rates of policies.

The campaign will center on channels popular with young consumers, like social media, podcasts, and connected TV. Insurers will build policies around young consumers鈥� needs. Leading life insurers will move away from offering life insurance as a standalone policy provided through employers.

Worth noting: In February removed the ability for advertisers to target minors on Facebook and Instagram by gender and other demographics; targeting options were already limited for audiences that included individuals under 18 in most countries, under 20 in Thailand, and under 21 in Indonesia.

The demographic shift is underway. Gen Z has mastered the smartphone by the time they start banking. The average Gen Zer will have a smartphone by age 12, according to our forecast. Mobile phone adoption by Gen Z is near saturation: It will reach 96.9% in 2026, the year the youngest Gen Zers turn 14. Gen Z is reshaping the demographics of mobile banking users.

One thing that was surprising is that they're kind of neck-to-neck with the general population on social media. So it's not a big difference when it comes to social media, but one big difference when we compare them to other high online shoppers like Gen Z is that they much more prefer Instagram than TikTok. So they feel a lot more comfortable exploring and finding products. Sara Lebow (04:02):.

What鈥檚 got the go-ahead? Pushing boundaries, leveraging social media, and engaging with audiences beyond the TV. But be wary: don鈥檛 go too far, lose focus on offline opportunities, or forget to connect the dots.

Thanks to the whole editing crew, Victoria, John, Lance and Danny, Stewart who runs the team, and Sophie who does our social media. And thanks to everyone for listening in. We hope to see you on Monday for Behind the Numbers, an 蘑菇AV video podcast made possible by Zeta Global.

What is the biggest challenge social media marketers worldwide anticipate facing in 2025? A) Keeping up with trends B) Creating engaging content C) Measuring ROI. Some 22% of social media marketers anticipate struggling to keep up with trends this year, according to HubSpot鈥檚 2025 Global Social Media Trends report.

There was a Deloitte study found 56% of Gen Z's and 43% of Millennials find social media content more relevant than traditional TV shows and movies. Roughly half feel a stronger personal connection to social media creators than to TV personalities or actors. Jasmine Enberg:.