蘑菇AV

On today's episode, we discuss the effect TikTok has had on social media, what time spent on the platform looks like, and the impact of its new screen time limit for children and teens. "In Other News," we talk about whether social apps are taking up a bigger or smaller share of Americans' time spent online and what Meta's AR and VR hardware road map looks like. Tune in to the discussion with our analyst Debra Aho Williamson.

Macy鈥檚 is experimenting by opening small-format stores (roughly a fifth the size of its usual footprint) that offer a more casual, curated experience with new private label brands to appeal to a wider demographic. 鈥淚t鈥檚 helping [Macy鈥檚] be more current for 2024,鈥� Feger said. Most likely to go viral: e.l.f. Beauty. 鈥淓.l.f. knows exactly who they are.

Issuers can cater to them by hosting engaging educational events and social media campaigns to combat a distrust of the banking system鈥攐ne of the main barriers to reaching underserved consumers. Once in the system, issuers can cross-sell other products and services to these consumers and grow with them as their financial lives mature.

Personalized and demographic-specific videos. Videos could include information specific to a consumer鈥檚 weather or interests, or it could include sports teams and landmarks specific to an area without requiring a reshoot. Turning existing marketing content into videos.

Event platforms (e.g., 6Connex) can use AI to help provide deep insights into the preferences, behaviors, and demographics of event attendees. Marketers can then use this information to personalize event experiences, such as with tailored marketing communications or customized event agendas. Assist in image and content creation.

Social media is an integral part of the digital lives of US consumers under age 18. What they see and how they behave on social also has real-world impact, which has resulted in increasing scrutiny from consumers and lawmakers.

It does seem like people are treating social media more like televisions, the share of time spent on social media where people are watching video has gone from, I think it was about a third before the pandemic to about two-thirds now.

Methodology: Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends, company releases and demographic adoption trends.

To arrive at forecasts for growth rates by media and by device, we follow up this analysis with extensive assessments of historical and expected future growth patterns regarding device adoption, multiple and overlapping device usage, population and demographic factors, and competitors to existing devices and activities.

Instagram has become an essential platform for ecommerce businesses鈥� social media strategies. Brands that leverage the social platform鈥檚 Instagram Story ads can boost their online presence, broaden their audience, and enhance engagement to achieve success.

On today's podcast episode, we discuss what "Brat" means, the significance of the vice president of the United States Kamala Harris putting social media front and center of her campaign, if riding the "Brat" wave is replicable, and whether it might backfire. Tune in to the discussion with host Marcus Johnson, vice president and analyst Jasmine Enberg and vice president of content Paul Verna.

Financial institutions鈥� compliance processes need to be agile to quickly assess and determine if they can work effectively within the risks of the next social media innovation. If Meta adds the functions that financial services firms require for regulatory compliance, there鈥檚 room for both Twitter and Threads in their social media strategies.

Nearly half鈥�44%鈥攐f Gen Zers make at least one purchase on Shein monthly, making it the most popular Chinese marketplace among the demographic, although Temu isn鈥檛 far behind at 41%. Over one-third (36%) make monthly purchases from TikTok Shop, with AliExpress bringing up the rear at 24%.

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; company releases; historical trends; and country-specific demographic and socioeconomic factors.

Forty-eight percent use social media as their primary information source for their investment decisions鈥攖he most of any generation. Eighty-three percent of Gen Z identify as 鈥渏ob hoppers,鈥� stratifying their 401(k) accounts across their employment history. Use influencer advice.

And viewership across demographics too. Imagine a family on the couch on Thanksgiving morning. That's the umbrella of age ranges watching this event together. So definitely a big advertising opportunity.

Gen Z spends significantly on beauty products online while favoring in-store shopping for apparel. For groceries, this tech-savvy generation relies heavily on search engines and social media to discover new products. Additionally, the trend toward low- and no-alcohol beverages is gaining momentum, as many Gen Zers embrace initiatives like Dry January.

By aligning more closely with influencers whose audiences match their target demographics, brands can ensure they remain effective in reaching their consumers, even if TikTok becomes unavailable. Retailers should also engage with influencers who are proactive in contingency planning, as these individuals are more likely to maintain their presence across multiple platforms.

In today鈥檚 episode of The Banking & Payments Show podcast we talk about how financial services companies partner with creators on social media to reach younger audiences. In the 鈥楬eadlines鈥� segment we examine the partnerships between banks and influencers by discussing the 蘑菇AV article, 鈥淗ow to make finfluencer partnerships work with a smaller marketing budget.鈥� And in the 鈥楽tory by Numbers鈥� segment, we shift the conversation to how many financial influencers there are on social media and the steps a bank needs to take to find the right finfluencer to partner with. Join the discussion with host, Rob Rubin, content creator and finfluencer, Taylor Mitchell, and analyst, Lauren Ashcraft.

Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major gaming sites; historical trends; internet and mobile adoption trends; and demographic adoption trends.

As the second digitally native generation, Gen Alpha will adopt technologies like smartphones and social media even faster than Gen Z. 36.0 million Gen Alpha consumers will be internet users this year, exceeding those in the 18-to-24 and 12-to-17 age brackets, according to our forecast.

If they fail to realize cash鈥檚 importance to some customers, they risk throttling financial inclusion and alienating sizable demographics. And given the outsize number of Black and Hispanic adults in the US who use cash for the majority of purchases, that could hurt minority communities the hardest.