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The first smartest, and thank you, of course, to the whole editing crew, Victoria, John Lance, and Danny Stewart, who runs the team, as Sophie does our social media. Thanks to everyone for listening in. We hope to see on Tuesday for Behind the Numbers, an 蘑菇AV Video Podcast made possible by Zeta Global. Happy long Presidents' Day weekend.

Even Latin America has hit a bump in the road. However, every one of these regions will see faster growth in 2024. To see the full forecast, click here. The US share of worldwide ad spending will decline this year but remain on an upward trend.

It will initially launch in Latin America and Eastern Europe. Blake, I'll go to you first. Blake Droesch:. Sure. Marcus Johnson:. Haptic logo ... what was that? Blake Droesch:. I said sure. Marcus Johnson:. Okay, good. Thanks for agreeing. Haptic logos, what's your take on this story? Blake Droesch:.

And livestreaming via social media will grow fastest of all, by 23.0%. Brands and marketers should focus on these channels while they鈥檙e still growing at double-digit rates. China鈥檚 social commerce boom is past its peak, and livestreaming may be approaching a ceiling as well. ByteDance鈥檚 Douyin predicts livestreaming will reach a saturation point within the next two years. Prediction.

Stuart runs the team and Sophie does our social media. Thanks to everyone for listening in to Behind the Numbers, a eMarketer video podcast made possible by Kinective Media by United Airlines. We'll be back on Monday. Happiest of weekends.

The service may incentivize more shoppers to pay with the BNPL provider, and it may also bring Klarna key data benefits

On today鈥檚 podcast episode, we discuss the potential audiences for some of the world鈥檚 biggest sporting events; how brands and marketers can better monetize these audiences; and how TV and streaming rights might shake out in the near future. Join host Bill Fisher, our analyst Paul Briggs, forecasting writer Ethan Cramer-Flood, and vice president of content Paul Verna for the discussion.

Patient empowerment is a double-edged sword: The Edelman Trust Barometer shows a growing number of consumers around the world are trusting friends, family, and social media for medical advice.

"The act takes a zero tolerance approach to protecting children by making sure the buck stops with social media platforms for content they host."

The annual charges increased across all six cards, but Amex is hoping the enhanced rewards will offset the added consumer costs

Our latest analysis of 12 companies in Latin America unpacks key trends in the region鈥檚 retail ecommerce during H1 2023. This will provide retail and marketing professionals with insights into the current landscape, company developments, and what trends to look out for in 2024.

Visa also signed several global fintech deals in Latin America, Australia, and India. Kelly called out Visa鈥檚 co-brand deal with India-based ecommerce giant Flipkart, which counts more than 400 million registered customers, according to Bain & Company. Travel tie-ups. Like rival Mastercard, Visa benefited from strong travel demand last quarter.

But it does make me wonder just what the role of social media is going to be on an international scale in the long term. I think different cultures are so complex, but I do see maybe a long-term future where a lot of cultures on a large scale do reject the amount of time that they're spending with social media in general and begin to scale back.

Data was collected via IAB鈥檚 member base, Insider Intelligence | eMarketer鈥檚 client base, and social media outreach. Respondents were at least manager-level and had personal involvement in their organizations' strategy, marketing, advertising, or ecommerce efforts, including advertising agencies. Responses included both completes and partial completes.

On today鈥檚 podcast episode, we discuss how much time Gen Z are actually spending on their smartphones, the less discussed places Millennials are spending their social media time, and more. Join host Marcus Johnson, along with analyst Paola Flores-Marquez and vice president of research Jennifer Pearson.

Latin America will remain the largest emerging region for ecommerce for the foreseeable future. Southeast Asia has outpaced Latin America鈥檚 growth for the last few years, but that trend will tail off starting in 2024. The gap between the two regions will stabilize over the remainder of our forecast period.

That penetration rate trails only Latin America and Western Europe globally. Consistency of adoption was evident across gender, income, living location, and age, which showed penetration rates above 90% for every cohort. Music/audio penetration was 78.1% in H1 2023. That trails only Latin America and North America.

The company鈥檚 stock soared Tuesday as other companies like social media and streaming services struggle to keep ad revenues in check. How to look at Spotify: If your knowledge of Spotify was based on headlines alone, you鈥檇 assume the company鈥檚 primary business is podcasting. But despite its long-term podcasting ambitions, Spotify is still a music app first. Spotify is the leader in audio streaming.