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This report analyzes how digital adoption and evolving consumer habits are reshaping South Korea鈥檚 retail, media, and payments landscape.

Italy鈥檚 digital landscape is evolving fast, driven by shifting consumer and media habits and increasing ecommerce adoption. Recent data reveals the trends shaping digital spending, retail sales, and more.

The news: A US TikTok ban will take effect if a sale isn鈥檛 completed by the September 17 deadline, per comments from US Commerce Secretary Howard Lutnick. Lutnick said on CNBC that TikTok will 鈥済o dark鈥� if China does not agree to sell to a US owner. He also noted that any deal would require the US gaining control over both the app and its algorithms. Our take: Whether or not a full TikTok ban comes to pass, Lutnick鈥檚 comments reinforce a troubling trend: Advertisers are increasingly wary of the platform鈥檚 stability, accelerating the shift toward cross-platform strategies.

YouTube is the No. 1 US media platform when it comes to time spent by US adult users, reaching 11.4 billion minutes per day in 2025.

In today鈥檚 podcast episode, we explore the blurring of social media and streaming, focusing on how content from social media platforms like TikTok and Instagram is increasingly being consumed in the living room. We also discuss the significance of YouTube and whether streamers should be concerned about the rise of social media platforms. Join the conversation with Director of Reports Editing and host, Rahul Chadha, Vice President of Content, Paul Verna, and Senior Analyst, Minda Smiley. Listen everywhere you find podcasts and watch on YouTube and Spotify.

Social network usage is now video-first. Roughly 60% of US adults鈥� daily social time will be spent on video in 2024. Some of that time has come from other social activities. But social video is also taking away from time spent with linear TV. Linear TV has lost roughly an hour of daily time since 2017. TV is still tops in terms of daily time spent among US adults by a wide margin.

The news: Weight loss drug prescribing for children and teens increased significantly after the American Academy of Pediatrics (AAP) recommended the medications鈥� use, per a new Harvard study. Our take: Word-of-mouth recommendations and testimonials on social media are driving weight loss drugs鈥� popularity with young people. GLP-1 marketers have an opportunity to provide medically responsible, but social friendly and engaging content by partnering with influencers, creating behind-the-science video content, and developing edutainment FAQs for interested young consumers.

While a plurality of consumers in the western hemisphere start their product searches on search engines, social media platforms are significant search launching pads for consumers in Argentina (17.8%), Brazil (16.8%), and Mexico (18.0%), according to November 2024 data from ESW and 蘑菇AV.

Australia鈥檚 digital landscape is evolving fast, driven by shifting consumer behaviors, increasing ecommerce adoption, and changing media habits. Recent data reveals trends shaping digital spending, retail sales, and more.

The news: Linda Yaccarino, CEO of Elon Musk鈥檚 X, left the company Wednesday as the social platform faced a major AI controversy鈥攔aising questions about the platform鈥檚 future and how advertisers will navigate the shift. Yaccarino, who became CEO of X in 2023, announced her decision to leave on Wednesday. Our take: X鈥檚 future is increasingly rocky. Yaccarino鈥檚 departure reaffirms many advertisers鈥� fears that the platform is far from stable, and the Grok mishap indicates that it isn鈥檛 yet brand safe鈥攎eaning major advertisers could retreat once again.

The news: Gen Z鈥檚 media habits are changing fast鈥攁nd most brands aren鈥檛 keeping up. New data shows Gen Z spends hours on social media daily, but not passively: they鈥檙e engaging in participatory, creator-led environments where trust and relatability matter more than production polish. Fifty-two percent say they feel closer to creators than celebrities. Gaming platforms like Roblox are central, with adults 25鈥�34 averaging 100 minutes per session. Our take: legacy ad formats don鈥檛 cut it anymore. To earn Gen Z鈥檚 attention, brands need to integrate into native experiences, empower creators as collaborators, and measure more than just impressions.

The news: TikTok is reportedly exploring a US-only version of the app amid ongoing discussions of a US ban and selloff, per The Information. The new app is said to align with the requirements of the Protecting Americans from Foreign Adversary Controlled Applications Act. Our take: A US-specific app would allow TikTok to potentially regain advertiser confidence in a critical market鈥攂ut the new app鈥檚 success depends on how a new algorithm would impact the user experience.

The loss of TikTok in the US would cause a ripple effect across the media, marketing, and commerce landscape. Meta and YouTube stand to gain the most, but there is a long list of other winners鈥攁nd losers.

OTT video鈥攊ncluding YouTube, subscription OTT, AVOD, and free ad-supported streaming TV鈥攊s extremely popular in nearly all forms. But traditional pay TV continues to reach new lows.

Snap鈥檚 attention metric shows the measurement maturing: The platform aims to capitalize on advertiser demand for new ad effectiveness signals.

This year, we forecast social media company X, formerly Twitter, will see ad revenue growth for the first time in four years, but still only earn about half of what it did in 2021.

The only certain thing about TikTok鈥檚 sale is more uncertainty: Washington keeps kicking the can on a US sale, leaving TikTok to convince advertisers not to panic.

The trend: Global visits to the top 100 web domains fell nearly 7% from March 2022 to March 2025, per Semrush, with Google鈥檚 own traffic down 6.4%, according to Similarweb as cited by DataReportal. Our take: Search is no longer a neutral traffic driver. Marketers need to plan for a world where clicks don鈥檛 come easy and genAI responses, not blue links, dictate traffic and visibility. GEO strategies must ensure brands are surfaced in genAI outputs. Marketers should focus on first-party data, brand-owned channels, and social, especially since platforms like TikTok, Reddit, and YouTube are increasingly becoming primary search paths for younger users.

Brazil鈥檚 digital advertising economy continues to thrive, driven by retail media investment, growing video ad spend, and slower social ad spending. This report explores trends shaping Brazil鈥檚 digital advertising landscape in 2025.鈥�

The news: Meta鈥檚 new auto-translation feature for Reels could simplify global content sharing. The AI-powered translation tool can automatically dub and lip-sync Reels on Instagram and Facebook into other languages, including English, Spanish, and Portuguese. It鈥檚 available to Facebook creators with at least 1,000 followers and to all public Instagram accounts. Our take: Creators and brands should lean into short-form multilingual content to maximize audience reach and watch for engagement spikes in views in unexpected regions to identify new markets and audiences worth targeting.