Ä¢¹½AV

The model, based on X’s Community Notes, may reduce bias but could leave misinformation unchecked when users can't agree on polarizing content.

Consumers trust social health influencers’ medical advice: The influencer opportunity is one that can’t be ignored by healthcare and pharma brands.

A lot happens in a week, so every Friday we're going to analyze all the new data and provide you with some of the key takeaways. Welcome to the Friday 5.

AI-powered summaries from OpenAI, Google, Microsoft, and Perplexity misrepresent facts, yet audiences buy in—fueling misinformation and risking brand reputation

List of potential TikTok buyers grows while ban looms: The platform is drawing interest from new parties who could keep the key marketing channel afloat for millions of US companies.

Even if TikTok goes away, short social video is here to stay. Consumption will move to other places, and advertisers need to be ready.

On today’s podcast episode, we discuss what Gen Alpha are up to on social media, where they are about to migrate to, and what advertisers need to know about these young people. Tune in to the conversation with Director of Podcasts and host Marcus Johnson, Analyst Paola Flores-Marquez, and Vice President of Research Jennifer Pearson. Listen everywhere and watch on YouTube and Spotify.

Medical misinformation ‘infodemic’ on social media: Influencers are promoting misleading information about medical tests. Here’s what healthcare and pharma brands should be doing to combat it.

Rising Airbnb rentals and Tinder’s weak ID verification create unchecked spaces for misuse. Colombia’s tourism boom worsens the problem as traffickers exploit platform anonymity and operate freely.

Google and Meta landed slightly below expectations in Q3, allowing a collection of hungry competitors to inch ahead. But overall, the ad industry remains healthy. Sports events drove streaming and CTV to record gains, and retail media continues to be the sector’s fastest-growing ad channel.

New mothers are increasingly digitally native. But their digital habits are defined more by their children’s life stage than by their own generational cohort.

Nextdoor bets on AI-driven content to fuel long-term growth: The platform’s NEXT initiative will transform past user discussions into monetizable recommendations, prioritizing engagement over short-term ad revenues.

A dedicated Instagram Reels app could give Meta an edge over TikTok—or fragment its audience. If users resist another app, Instagram’s video dominance could take a hit.

Snap faces ad revenue headwinds despite solid Q4: AI, AR, and creator investments need to deliver as brands seek better ROI in a tight ad market.

Our user forecasts for Facebook, Instagram, TikTok, Snapchat, X, and Pinterest in Canada highlight an expanding platform mix increasingly divided by age demographics.

This year’s festival highlighted a maturing creator economy, a reality check for AI, and bigger and bolder brand activations and marketing trends.

One in 5 (21%) US adults regularly gets their news from social media news influencers, according to a November 2024 report from the Pew Research Center.