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On today's episode, we discuss whether the age of social media is ending, if fewer ads equal greater ROI, more streaming platforms testing the sports waters, how newsletters are making money, whether the Cyber Five have lost their luster, an explanation of Twitter's advertising exodus, how long humans can live for now (and in the future), and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Blake Droesch and Dave Frankland.

On today's episode, we discuss password sharing and live sports on Netflix, what the definition of "convenience" is, if awards shows have turned things around, where we spend time with connected devices, sweetgreen's plan to automate all stores in five years, who invented the card game Uno, and more. Tune in to the discussion with our director of forecasting Oscar Orozco, vice president of Briefings Stephanie Taglianetti, and analyst Max Willens.

On today's episode, we discuss how recent YouTube TV price hikes will affect subscriptions, whether streaming TV actually costs less than cable, and if a sports streaming hub is a viable product. "In Other News," we talk about what Roblox's new ad rules will do to the metaverse and why Walmart+, Walmart's membership program, is resonating with high-income shoppers. Tune in to the discussion with our analyst Daniel Konstantinovic.

Nike鈥檚 close connections to sports and sneaker culture keep it on the top of Gen Z鈥檚 list of favorite brands while its cutting-edge sneaker technology makes the brand a must-have for runners. But Nike must use a mix of D2C and wholesale commerce if it wants to defend its title from the competition.

On today's podcast episode, we discuss how all the different TV terms fit together, to what degree subscription revenues are moving from pay TV to streaming, who's winning the "digital pay TV" race, and how the new sports streaming service from Fox, ESPN, and Warner Bros. Discovery could change everything. "In Other News," we talk about what a new sponsor logo placement from the WWE will look like and how the US ad market is getting on to start the year. Tune in to the discussion with our analyst Ross Benes.

On today's podcast episode, we discuss what happens now that the TikTok ban bill has been signed into law, whether AI is ready to significantly change search, the likelihood that Threads ads will be a hit, what social commerce's ceiling will be, the WNBA and the sports gender pay gap, and more. Tune into the discussion with analysts Jasmine Enberg, Minda Smiley, and Max Willens.

On today's episode, in our "Retail Me This, Retail Me That" segment, we invent a new sport called the "National Retailers League," where we look at how retailers stack up against each other across different areas. Then, we examine the battle between the top 15 retailers for online dollars and hand out some awards based on fulfillment experience, the best mobile app, and internet innovation. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analyst Blake Droesch.

CEO Bill Koenigsburg told Business Insider in an interview that the company is actively searching for acquisitions in retail technology, influencer marketing, and sports marketing. Recently appointed president Bob Lord, an advertising veteran who led acquisitions at AOL and worked at IBM and Publicis Groupe, will lead Horizon鈥檚 search for acquisitions.

Disney recently announced plans to acquire a majority stake in streaming service Fubo and merge it with Hulu + Live TV, creating a large pay TV service and clearing the way for Venu Sports to launch and disrupt sports streaming. Without a major rights deal of its own, Roku could struggle to attract new customers.

Over the longer term, merchants like grill maker Traeger, fashion brand Steve Madden, and Academy Sports and Outdoors are shifting sourcing away from China. Geopolitical tensions: Even though Houthi attacks in the Red Sea no longer attract headlines, tensions haven鈥檛 dissipated and risk remains.

Over the longer term, merchants like grill-maker Traeger, fashion brand Steve Madden, and Academy Sports and Outdoors are shifting sourcing away from China. Consumers are also pulling spending forward. Fears that steep tariffs will drive up big-ticket item prices spurred an auto sales spike in Q4.

The sports rights spending of subscription OTT services will increase by more than $3 billion this year to reach $8.5 billion worldwide, according to Ampere Analysis. Their monthly viewership will also grow, per our forecast, surpassing 2 billion for the first time in 2023.

Amer Sports, parent of Arc鈥檛eryx and Salomon footwear, expects full-year 2024 revenue growth at the high end of its previous guidance of 16% to 17%, despite foreign exchange headwinds in Q4. The company also expects its full-year adjusted operating margin to be at the high end of 10.5% to 11.0%.

Some may catch only a few shows or sporting events each month, but others鈥攑articularly older cohorts鈥攕pend an enormous amount of time consuming traditional linear TV. No individual digital media option is as popular among its user base as TV is among its viewers. Active radio listeners are also still quite dedicated to their radios.

Media and entertainment brands emphasize top-of-funnel awareness campaigns designed to reach the widest possible audiences (think movie releases, TV programming, theme park promotions, or sporting events). Technology and electronics companies emphasize product branding and flashy visuals.

Expect to see more from travel and sports businesses, said Francheschini. This was originally featured in the Retail Media Weekly newsletter. For more marketing insights, statistics, and trends, subscribe here.

Grill maker Traeger, fashion brand Steve Madden, and Academy Sports and Outdoors have shifted sourcing away from China. And US retailers are racing to import goods.

It's the key is as a brand, staying authentic to your roots, which for you guys was music and entertainment and sports and culture, and making sure that in that authenticity you're using your core product so that you don't alienate your core people and your usual consumers, but you bring in new ones to sort of raise awareness.

Tubi differentiates itself with an eclectic offering of rotating blockbusters, old straight-to-video movies, made-for-TV specials, short-lived cult series, classic sporting events, and live broadcasts of the NBA鈥檚 farm league. Viewers have taken to this ragtag approach. YouTube usage keeps growing. YouTube continues to eat up more of children鈥檚 screen time.

Live sport being an example that I put in the outer or wider orbit. There are some big disruptions happening. I mean in the US, live sports and the NFL deal that you'll tell me, Marcus, the Sunday ticket or something. Marcus Johnson:. Sunday ticket. Bill Fisher:. Sunday ticket.

AI is transforming B2B content marketing, but trust and differentiation remain critical. Buyers seek authenticity from peers, influencers, and industry experts. Marketers must balance AI, human expertise, and bold strategies to drive engagement and growth in 2025.

Ogilvy, for example, is tapping AI to deliver personalized experiences for fans in the growing world of women's sports. Jesse Echeverr铆a, director of acquisition, performance strategy and media at Ogilvy USA, said launching distinctive work that doesn鈥檛 just 鈥減inkify鈥� traditional sports campaigns is crucial.

The only potential I do see guys, and it's this DirecTV, really recent developments there, maybe more of these sports-heavy packages that will be expensive, but that might cater to the right people who are looking to move away from traditional cable. And it's usually sports, it's sports that's driving that. Ethan Cramer-Flood:.