蘑菇AV

The future of Super Bowl advertising is multi-platform: Brands are investing in second-screen engagement and digital-first campaigns to maximize impact beyond the game.

Tech giants like Google, Meta, and Microsoft are investing in AI video generation, but ByteDance's innovation could give TikTok an advantage in synthetic media. Continued innovations in video generation are happening just as 61% of B2B marketers worldwide plan to increase their spending on videos, per CMI.

Meta could benefit significantly if TikTok left the US: A House vote looms, impacting national security and social media dynamics.

Go further: The above is culled from our FAQ on the TikTok ban, which will be updated as news arises.

YouTube's growth continues: Ad revenues rise, Shorts鈥� outlook improves, and AI tools expand despite challenges from competition and ad blockers.

Pinterest鈥檚 AI-driven ad strategy and shopping expansion drive Q4 growth: Revenue surges 18% YoY as Gen Z engagement and ad performance improve.

The news: Victoria鈥檚 Secret expects Q4 sales and revenues to be at the high end of its previous guidance following a strong holiday performance. The retailer forecast a 3% to 4% increase in sales for the quarter, which ends February 1, up from 2%-4%.

Microsoft, Oracle, and billionaire investors are vying for a TikTok buyout, with ByteDance keeping a stake. The deal could reshape TikTok鈥檚 data security and advertising model.

Meta brings ads to Threads: The move marks a strategic push to monetize the app and offer an alternative to TikTok and X.

Gen Z adults spend more than double the amount of time on TikTok, Instagram, and Snapchat compared with the general population.

TikTok Shop鈥檚 demise could benefit Amazon, Etsy, and Temu: All three retailers are poised to scoop up spending in the event of a TikTok ban.

Propose how brands and retailers can participate in online marketplaces to drive revenues and meet consumer needs.

TikTok was the only nonretailer to experience comparable growth in digital ad revenues, at 55.7%. We expect new ad solutions and innovation to fuel strong digital ad revenue gains this year and beyond for each of the major retailers we track. The format will attract nearly $2 billion in spending this year.

TikTok will beat Facebook in time spent in 2025, with US adults spending over 5.19 billion total minutes per day on the platform, while they will spend a total of 5.02 billion total minutes per day on Facebook, according to our forecast.

A ban isn鈥檛 swaying brands from spending on TikTok: Apple, Pepsi, and DoorDash are among brands increasing ad spend despite hefty political problems.

US Gen Zers ages 18 to 24 spend more time on TikTok, Instagram, and Snapchat than any other age group, per our forecasts. And they鈥檙e more likely than Gen Xers or baby boomers to make purchases via social media, according to our survey. Limited acceptance of payment methods for social commerce purchases could be holding users back.

TikTok boosts awareness of apparel: Industry KPI data shows app鈥檚 dominance in reaching consumers and raising brand presence.

TikTok, Instagram, and Snapchat are where Gen Zers spend most of their daily time. Across the US population ages 18 to 24, time spent on TikTok will average 58 minutes per day in 2023, compared with 38 minutes for Instagram and 30 minutes for Snapchat.