蘑菇AV

Gen Z鈥檚 complicated path to purchase leans heavily on digital platforms and channels. But offline resources still play a key role.

US retail and ecommerce sales will maintain stable growth over the next five years, with pockets of opportunity emerging from new digital consumers and mobile-first online shopping trends.

We see the concrete impact through Bowlero鈥檚 TikTok initiative, where strategic creator partnerships generated engagement rates three times the industry standard and influenced purchase behavior. Bowlero鈥檚 success came not from reach metrics, but from identifying partners whose authentic experiences drove meaningful customer actions. Impact on brands and marketers.

As with Snapchat, there was a relatively small sample of respondents that left us with a high margin of error.

Meta offers $5K bonuses to TikTok creators: New tools and features target migration amid TikTok鈥檚 uncertain legal future.

However, X鈥檚 user growth is moving in the wrong direction, set to decline 3.8% in the US this year to 51.8 million users. Instagram and YouTube are poised to benefit most from a TikTok decline, leaving X with limited opportunities to take advantage. To help you start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

Instagram is looking more and more like TikTok: The company is launching a video editing app, Edits, which is strikingly similar to TikTok鈥檚 CapCut.

TikTok Shop鈥檚 demise could benefit Amazon, Etsy, and Temu: All three retailers are poised to scoop up spending in the event of a TikTok ban.

It is also planning an app marketplace to offer inventory, logistics management, and other tools to merchants鈥攕imilar to existing app stores on Shopify, TikTok Shop, and, of course, Amazon. How it works: Under the pilot program, merchants can pay to boost their rankings on search results as well as for display ads on the marketplace.

Instagram shoppers and millennials are top spenders. TikTok shoppers buy most frequently. Gen Z has mixed habits on Facebook and Pinterest.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

A lot can happen in a week. Rue21鈥檚 customer overlap with TikTok Shop could position the brand to benefit from a potential TikTok ban. Meanwhile, Gen Z consumers are increasingly choosing alcohol-free lifestyles, reflecting health-conscious preferences. Cost-consciousness drives brand switching, but convenience remains key in purchase decisions. Here are five stats that caught our eye this week.

This report compares our 2024 US ad spending and time spent with media forecasts. It identifies incongruities between how marketers are spending ad dollars and where consumers are spending their time.

Brands can鈥檛 run ads within DMs, but they鈥檙e getting close, and TikTok is experimenting with conversational ads.

Social fuels streaming: Netflix invests in BookTok sensation 鈥淭wisted Love鈥� as TikTok reshapes publishing and adaptation strategies.

This is driven by the influence of social media platforms where audiences expect video content, like TikTok, Instagram, and YouTube. B2B marketers worldwide are looking to meet this demand. Social media and video content play a strategic role.