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Despite a shrinking base of listeners, terrestrial radio is managing its decline more gracefully than many of its peers in traditional media.

Traditional media users. Vlog/influencer viewers. Creator/influencer membership site users. Device ownership. Smart TV owners. Smartphone and tablet owners. South and Southeast Asia in Perspective. Device ownership in South and Southeast Asia lags many regions globally.

Retailers can distinguish their brands via the post-purchase experience: A handwritten note, branded packaging, or free gifts with an order are more likely to inspire repeat purchases.

Target scores a major get for Black Friday: The retailer will be the exclusive merchant selling a 鈥淭aylor Swift | The Eras Tour Book鈥� and 鈥淭he Tortured Poets Department: The Anthology.鈥�

TV advertising is a major factor in determining whether an industry spends an above-average share of its budget on traditional media. As connected TV (CTV), streaming video services, and social video take off, video advertising has increased rapidly and will grow 20.8% YoY in 2024 to reach $108.15 billion.

Retail is also taking more spending out of traditional media. In most years since 2017, retail has cut its traditional media ad spending more slowly than average. But in 2024, retailers鈥� traditional ad spending will contract by 6.2%, while all other industries combined will grow by 1.8%.

On today's podcast episode, we discuss the likelihood that news influencers will replace traditional media, whether in-store sampling can make a comeback, how many ads are enough ads, what the science says about social media being addictive, why more brands don't encourage consumers to recycle, where daylight savings time actually comes from, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Bill Fisher and Carina Perkins.

This will boost Canadian publishers鈥� digital share, adding to their strength in traditional media. Recent digital policy enactments will discourage non-Canadian platforms from innovating and investing more heavily in the market.

Some traditional media formats find staying power in an increasingly digital-first world. Traditional media will grow by 5.1% this year to $18.11 billion in Latin America.

Adults in France now spend more time with digital media than with traditional media. While media habits are fairly advanced in that respect, the country still sits behind the UK, so French marketers could look there for ideas about strategy.

It excludes revenues generated on traditional media properties, social or subscription platforms such as YouTube or Patreon, and ticket sales for live performances. Podcast creator revenues are approaching $1 billion. US adult podcast listeners spend roughly the same amount of time per day on podcasts as US adult TikTok users spend on TikTok, per our forecasts.

We have revised our 2024 estimates for traditional media slightly upward, as election year politics have marginally buttressed TV, radio, and print. This hint of good news for traditional dovetails with a moderating trend we noted last year. Time spent with traditional media will continue to fall (-2.6% this year, to 4:35), but its annual losses will be less stark than they were throughout the 2010s.

CNN launches $3.99 paywall: It鈥檚 a bid to grow digital dollars as cable viewership and revenues decline.

US adults will spend 12:39 per day with all media in 2024, 0.9% more than last year. This increase will derive from a 15-minute boost in daily time spent with digital media, which will offset a 9-minute decline in time spent with traditional media.

Our forecast data reveals a mismatch between marketers who have been quick to transition to digital platforms, and consumers who are still spending time on traditional media like TV, newspapers, and radio. This year, 74.6% of all US ad spending will go toward digital media, while US adults will only spend 62.1% of their daily media time with digital, according to our forecast.

Digital formats take more dollars from traditional media in lean economic times, as CTV and digital audio offer more concrete ROI data than traditional broadcast TV and radio. Similarly, performance marketing formats like search are safer for lean marketing budgets. Canada鈥檚 Digital Services Tax (DST) was also a factor in our revised forecast.

As AI search tools like Perplexity drive massive referral traffic to sites like Forbes and The New York Times, publishers struggle with crawlers ignoring web-scraping blocks.

Traditional media users. Vlog/influencer viewers. Creator/influencer membership site users. Device ownership. Smart TV owners. Smartphone and tablet owners. Latin America in Perspective. Latin America dominated worldwide GMI rankings in terms of time spent with media, device ownership, and media adoption. It often led other regions globally by a wide margin.